Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Ingredients for a Successful Service Innovation Ecosystem
1.
2. Ingredients for a Successful
Service Innovation Ecosystem
Chris Mairs, CTO, MetaSwitch
3. Some Examples
17 million iPhones sold 175 million active users
15,000 applications 660,000 developers
500 million downloads 52,000 applications
5 million downloads / day 140 new apps / day
14. Why Are Telephony Apps Scarce?
Opportunities
• The innovation opportunity is
for innovation
not obvious
• How many variants of Find-
me/Follow-me are there?
• Why are there more
Salesforce mashups than
Salesforce users?
• SDK restrictions
15. Why Are Telephony Apps Scarce?
! Hide legacy/TDM grunge
! Provide familiar paradigms
(RESTful APIs, etc)
Low barrier to
product creation
16. Why Are Telephony Apps Scarce?
! Hide legacy/TDM grunge
! Provide familiar paradigms
(RESTful APIs, etc)
The Simple Development ILLUSION
Regulatory issues
!
Billing and inter-carrier comp
!
Stateful error handling and corner conditions
!
Design and testing is difficult
!
Must interact with network infrastructure
!
Security policy
!
17. Why Are Telephony Apps Scarce?
Clear route
to market
Mass-market approach is
not suitable for high-cost,
high-utility applications
18. Why Are Telephony Apps Scarce?
Clear route
to market
Mass-market approach is
not suitable for high-cost,
high-utility applications
19. Why Are Telephony Apps Scarce?
One-off download fee is
Clear route
often not the best revenue
to market
model
20. How can a
service provider
make a
telephony ecosystem
work?