This document contains criteria for assessing student performance on video, print, audio, and website media production tasks. It evaluates students on research and planning, evaluation of their work, and construction of the media product. Within each category, students are rated on a 4-level scale from minimal to excellent based on criteria such as organization, time management, use of technology, and understanding of audience and conventions.

1. AS G321: Video Task – 1 page Criteria
AS Media Studies - G321: Foundation Portfolio in Media Marking Sheet – Video TaskCandidate __________________________________________________ Final mark/100 _____________
RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Research into similar products and a
potential target audience
Minimal Basic Proficient Excellent
Organisation of actors, locations,
costumes or props
Minimal Basic Proficient Excellent
Work on shotlists, layouts, drafting,
scripting, storyboarding
Minimal Basic Proficient Excellent
Care in presentation of research and
planning
Minimal Basic level Good level Excellent level
Time management Very poor Not good Good Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Understanding of issues around audience,
institution, technology, representation,
forms and conventions in relation to
production
Minimal Basic Proficient Excellent
Ability to refer to choices made and
outcomes
Minimal Basic Proficient Excellent
Understanding of development from
preliminary to full task
Minimal Basic Proficient Excellent
Ability to communicate Minimal Basic Proficient Excellent
Skill in use of digital technology/ICT in
evaluation
Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
CONSTRUCTION LEVEL 1 (0-23) in any LEVEL 2 (24-35) in some LEVEL 3 (36-47) in many LEVEL 4 (48-60) in most
(creative use of technical skills) Low High Low High Low High Low High
Holding shot steady Minimal evidence Basic ability Proficient Excellent
Framing shot appropriately Minimal evidence Basic ability Proficient Excellent
Variety of shot distances Minimal evidence Basic ability Proficient Excellent
Appropriate material for task Minimal evidence Basic ability Proficient Excellent
Selecting mise-en-scène Minimal evidence Basic ability Proficient Excellent
Editing for meaning to viewer Minimal evidence Basic ability Proficient Excellent
Varied shot transitions, captions and other
effects
Minimal evidence Basic ability Proficient Excellent
Use of sound with images/editing Minimal evidence Basic ability Proficient Excellent
Using titles appropriately Minimal evidence Basic ability Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent

2. AS G321: Print Task – 1 page Criteria
AS Media Studies - G321: Foundation Portfolio in Media Marking Sheet – Print Task Candidate ________________________________________________________ Final mark/100 _____________
RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Research into similar products and a potential
target audience
Minimal Basic Proficient Excellent
Organisation of actors, locations, costumes or
props
Minimal Basic Proficient Excellent
Work on shotlists, layouts, drafting, scripting,
storyboarding
Minimal Basic Proficient Excellent
Care in presentation of research and planning Minimal Basic level Good level Excellent level
Time management Very poor Not good Good Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Understanding of issues around audience,
institution, technology, representation, forms
and conventions in relation to production
Minimal Basic Proficient Excellent
Ability to refer to choices made and outcomes Minimal Basic Proficient Excellent
Understanding of development from preliminary
to full task
Minimal Basic Proficient Excellent
Ability to communicate Minimal Basic Proficient Excellent
Skill in use of digital technology/ICT in
evaluation
Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
CONSTRUCTION LEVEL 1 (0-23) in any LEVEL 2 (24-35) in some LEVEL 3 (36-47) in many LEVEL 4 (48-60) in most
(creative use of technical skills) Low High Low High Low High Low High
Using IT appropriately Minimal evidence Basic ability Proficient Excellent
Understanding of conventions of layout/page
design
Minimal evidence Basic ability Proficient Excellent
Awareness of need for variety in fonts and text
size
Minimal evidence Basic ability Proficient Excellent
Accurate use lang/register Minimal evidence Basic ability Proficient Excellent
Appropriate integration illustration/text Minimal evidence Basic ability Proficient Excellent
Framing shots Minimal evidence Basic ability Proficient Excellent
Variety of shot distances as appropriate Minimal evidence Basic ability Proficient Excellent
Shooting appropriate material Minimal evidence Basic ability Proficient Excellent
Selecting mise-en-scène (incl colour, figure,
lighting, objects and setting)
Minimal evidence Basic ability Proficient Excellent
Manipulating photographs (including within text,
within IT programmes, cropping, resizing)
Minimal evidence Basic ability Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent

3. AS G321: Audio Task – 1 page Criteria
AS Media Studies - G321: Foundation Portfolio in Media Marking Sheet – Audio Task Candidate ________________________________________________ Final mark/100 _____________
RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Research into similar products and a
potential target audience
Minimal Basic Proficient Excellent
Organisation of actors, locations, costumes
or props
Minimal Basic Proficient Excellent
Work on shotlists, layouts, drafting, scripting,
storyboarding
Minimal Basic Proficient Excellent
Care in presentation of research and
planning
Minimal Basic level Good level Excellent level
Time management Very poor Not good Good Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Understanding of issues around audience,
institution, technology, representation, forms
and conventions in relation to production
Minimal Basic Proficient Excellent
Ability to refer to choices made and
outcomes
Minimal Basic Proficient Excellent
Understanding of development from
preliminary to full task
Minimal Basic Proficient Excellent
Ability to communicate Minimal Basic Proficient Excellent
Skill in use of digital technology/ICT in
evaluation
Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
CONSTRUCTION LEVEL 1 (0-23) in any LEVEL 2 (24-35) in some LEVEL 3 (36-47) in many LEVEL 4 (48-60) in most
(creative use of technical skills) Low High Low High Low High Low High
Recording voice(s) clearly in studio/confined
setting
Minimal evidence Basic ability Proficient Excellent
Recording voice(s) clearly in location/outdoor
interviews/presentations
Minimal evidence Basic ability Proficient Excellent
Accurately using language and register Minimal evidence Basic ability Proficient Excellent
Integrating recorded material, as appropriate Minimal evidence Basic ability Proficient Excellent
Editing and mixing sounds appropriately Minimal evidence Basic ability Proficient Excellent
Editing to create continuity and meaning Minimal evidence Basic ability Proficient Excellent
Integrating jingles, music, location sounds
and sound effects where appropriate
Minimal evidence Basic ability Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent

4. AS G321: Website Task – 1 page Criteria
AS Media Studies - G321: Foundation Portfolio in Media Marking Sheet Website Task Candidate ________________________________________________________ Final mark/100 _____________
RESEARCH & PLANNING LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Research into similar products and a potential
target audience
Minimal Basic Proficient Excellent
Organisation of actors, locations, costumes or
props
Minimal Basic Proficient Excellent
Work on shotlists, layouts, drafting, scripting,
storyboarding
Minimal Basic Proficient Excellent
Care in presentation of research and planning Minimal Basic level Good level Excellent level
Time management Very poor Not good Good Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
EVALUATION LEVEL 1 (0-7) LEVEL 2 (8-11) LEVEL 3 (12-15) LEVEL 4 (16-20)
Low High Low High Low High Low High
Understanding of issues around audience,
institution, technology, representation, forms
and conventions in relation to production
Minimal Basic Proficient Excellent
Ability to refer to choices made and outcomes Minimal Basic Proficient Excellent
Understanding of development from preliminary
to full task
Minimal Basic Proficient Excellent
Ability to communicate Minimal Basic Proficient Excellent
Skill in use of digital technology/ICT in
evaluation
Minimal Basic Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent
CONSTRUCTION LEVEL 1 (0-23) in any LEVEL 2 (24-35) in some LEVEL 3 (36-47) in many LEVEL 4 (48-60) in most
(creative use of technical skills) Low High Low High Low High Low High
Using ICT to combine images, text, sound and
video
Minimal evidence Basic ability Proficient Excellent
Producing material that communicates clearly to
the ‘reader’
Minimal evidence Basic ability Proficient Excellent
Using conventions of web publishing to enable
‘reader’ to navigate
Minimal evidence Basic ability Proficient Excellent
Holding a shot steady Minimal evidence Basic ability Proficient Excellent
Framing a shot, including and excluding
elements as appropriate
Minimal evidence Basic ability Proficient Excellent
Shooting appropriate material Minimal evidence Basic ability Proficient Excellent
Selecting mise-en-scène (incl colour, figure,
lighting, objects and setting)
Minimal evidence Basic ability Proficient Excellent
Editing with approp. transitions and effects, so
meaning apparent
Minimal evidence Basic ability Proficient Excellent
Using sound with images and editing
appropriately for the task
Minimal evidence Basic ability Proficient Excellent
Manipulating photographs (including cropping,
resizing)
Minimal evidence Basic ability Proficient Excellent
Accurate use lang/register Minimal evidence Basic ability Proficient Excellent
Appropriate integration illustration/text Minimal evidence Basic ability Proficient Excellent
Awareness of need for variety in fonts and text
size
Minimal evidence Basic ability Proficient Excellent
Contribution (where relevant) Minimal Basic Proficient Excellent