Ecommerce Website, Shopping cart, Online Selling website desiging and development

Ecommerce Website and Internet Marketing
Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544

- Ecommerce Opportunity
- Ecommerce Web Site Design
- Online Sales Strategy
- Advanced Ecommerce Functionality
- Product Listings
- Internet Marketing
- Word of Mouth Marketing
- Social Media Marketing
Overview

Ecommerce Opportunity
US Ecommerce Spending – 2006 ($ Billion)
2005 2006 Change (%)
Jan. 1 – Dec. 31 82.3 102.1 24
Holiday Season (Nov.1 – Dec.31) 19.6 24.6 26
Source: comScore Networks, January 2007
Ecommerce Growth
- In 2010 Ecommerce will influence 50 percent of consumer sales
Source: Jupiter Research

Ecommerce Opportunity
What is Stopping Online Consumers From Buying More?
Source: Marketing Sherpa, Inc.
0%
10%
20%
30%
40%
50%
60%
Overall
Heavy Online
Shoppers
14%
12%
41%
36%
49%
21%
53%
39%
Sites/Carts
too
complicated
Return/Exchange
policies
Fraud/Identity
Theft
Sharing
Personal Info

Ecommerce Components
Components of the Ecommerce Enterprise
- Marketing and Advertising
- Online and Offline
- Ecommerce Web Site
- Converting Visitors to Buyers
- Fulfillment
- Inventory Management and Shipping
- Customer Support
- Warehouse/Drop Shipping
- Product Acquisition

Ecommerce Web Site Basics
Ecommerce Web site
- Home Page
- Support Page
- Information Pages
- Site Navigation and Design
- Product Catalog
- Category Pages and Detailed Product Pages
- Shopping Cart and Check Out
- Site Hosting (Infrastructure) and Security

Ecommerce Website Home Page
- Identity - Logo and visual appearance
- Purpose
- Messaging and Value Proposition
- Trust and Credibility
- Manufacturer brand logos, SSL security certificate (Verisign/Thawte) logo,
physical address, BBB Online, ScanAlert HackerSafe, TrustE
- Findability
- Navigation and Site Search
- Customer Communication
- Toll free phone number
Ecommerce Web Site

Support Pages
- How To Order/Help
- Shipping and Handling
- Return Policy
- Clear instructions, RMA labels included with delivery, cross-channel returns
- Customer Service
- About the Company
- Privacy Statement and Security Statement
- Store Locator
- Store locations(s), map, directions, phone number, hours, store photo and store events
Ecommerce Web Site

Information Pages
- They allow customers to educate themselves about products
and markets
- Enhance credibility by showing expertise and genuine
motivation to help
- Help customers differentiate between alternative products
- Act as keywords optimized content to enhance organic search
engine visibility and increase search engine traffic
- Other helpful information pages: How-to-Guides, Glossaries
and Tips can provide a “link bait’ SEO-benefit
Ecommerce Web site

Site Navigation
- Global Site Navigation
- Logical groupings of product categories and information
- Quick Links
- Allows visitors to find and identify important information with a single link from the home
the home page instead of drilling down through the navigation tree.
- Bread Crumb Navigation
- E.g. Bottles > Plastic > Square – Helps visitors identify their location within a Web site at
any time.
- Site Map Navigation
- Winnowing
- Category pages – Allows users to pre-narrow down product selection according to
attributes of interest
Ecommerce Web site

Site Search
- Convenience Tool for User Who Know What They Want
- Search Box
- Make available on every page – Label with “Search” - 25-29 character wide
- Search Keyword Capture
0%
1%
2%
3%
4%
5%
6%
7%
8%
Search
Box
Users
Average
Site
Users
% conversion
rate
Internal Search Conversion Rates
Source: WebSide Story, January 2006Anema Softwares, Inc. www.anemaindia.com | sales@anemaindia.com | 94259-61289 0731-4025544
Ecommerce Web site

Product Catalog - Category and Sub-Category Pages
- Category Description
- Keyword-rich, category description of approximately 400 characters placed at the
top of the Category page
- Product Name
- Product Description
- Short, unique keyword-rich product description
- Product Image
- Clickable thumbnail image
- Add To Cart Button
Ecommerce Web site

Product Catalog – Detailed Product Pages
- Product Name
- Product Description
- Unique keyword-rich product description
- Product Image
- View larger image
- Send-to-a-Friend
- Design Principles
- Place important information “above-the-fold” on 800 x 600 resolution screen
- Large “Add to Cart” button placed “above-the-fold”
Ecommerce Web site

Ecommerce Web Site
Shopping Cart
- High Flexibility for Adding, Deleting and Editing of Items in the
Shopping Cart
- Change color and sizes – Change quantities – Delete items
- Provide the user with a link back to the product page for product verification
- Save Shopping Cart Content When User Leaves
- Design Principles
- Place all shopping cart and related information “above-the-fold”
- Show related items below the shopping cart items

Check Out and Registration
- Voluntary Customer Registration
- Corporate Registration (B-to-B only)
- Shipping and Billing
- Allow data interchange between shipping and billing forms
- Payment Systems
- Credit Card, Debit Card, PayPal, Google Checkout
- Design Principles
- Avoid requesting excessive information at check out
- Place important information”above-the-fold”
- Implement “progress indicator” for multi-step check out process (“Next Step and
“Step 2 of 5”)
Ecommerce Web Site

Ecommerce Web Site
Payment Processing – Workflow (I)

Payment Processing (II)
- Merchant Accounts
- Payment Gateways
- Up front set-up fee
- Fixed transaction fee - $0.30 / 3.5% per transaction
- Bank Processing Fees
- Discount rate – percentage of sales
- Fixed transaction fee - $0.20 - $0.30 per transaction
Ecommerce Web Site

Site Administration
- Order Management
- Search for order(s) by name, company name, date, order id, order status
- Process order(s) for further processing
- Delete order(s)
- Product Management
- Manual product entry
- Bulk upload (product feed)
- Product shipping info (drives carrier shipping tables)
- Out of stock notification
- Sales Statistics
- Sort and display sales revenue by date range, by product category, by product,
and by customer
Ecommerce Web Site

Site Hosting and Security
- Shared Hosting versus Dedicated Hosting
- Site Performance
- Web site conversion rates jump dramatically once pages load faster than 8-10 seconds
- Security
- Secure SSL Connection
- PCI compliance (AMEX, Discover Card, Visa, MasterCard requirement)
- Hardware Firewall
- Data Center
- Bandwidth
- Data back-up
- RIAD
- Server maintenance, hardware/software upgrades and ongoing support
Ecommerce Web Site

Business-to-Business Ecommerce
- Payment Models
- Open Terms/Purchase order
- Credit card Payments
- Cash on Delivery
- Whole Sale Pricing
- Corporate Account Management
Ecommerce Web Site

Ecommerce Web Site
- Ecommerce Networks
- Yahoo Shopping Network, Monster Commerce, Miva
Merchant (high-end)
- Inexpensive, easy-to-use and set up for entry-level solution
- Need professional site designer and copywriter for credible Web site
- None or limited customization, integration and search engine
optimization options
Ecommerce Web Site Options (I)

Ecommerce Web Site
Integrated Ecommerce Software Suite
- Cube Cart, CandyPress, OS Commerce, Magento, Prestashop,
- Hard to tailor to customer workflow and functional requirements
- Requires web developer/programmer for front-end to back-end integration and
customization
Custom Ecommerce Web Site
- Tailored to customer workflow and functional requirement
- Requires web developer/programmer for Development and customization
Ecommerce Web Site Options (II)

Ecommerce Website, Shopping cart, Online Selling website desiging and development

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Similar a Ecommerce Website, Shopping cart, Online Selling website desiging and development

Similar a Ecommerce Website, Shopping cart, Online Selling website desiging and development (20)

Último

Último (20)

Ecommerce Website, Shopping cart, Online Selling website desiging and development