Want to grow your business online? Here's our growth marketing framework.

1. Growth Marketing
Framework

2. “Marketing is really just about
sharing your passion, and
it applies to all functions
of your business &
customer journey
(not just before the sale).”

3. Key Challenges of a Services Company
1. Shifting to more short-term, project-based work (it’s a buyer’s market)
2. Difficulty managing surge capacity - the ability to scale up and down
on a project by-project basis is incredibly valuable — and complex.
3. Need quick access to highly specialised skills. “This demand presents a
real dilemma for providers already working with slim margins: They can’t
afford to keep specialists on the bench, yet they also can’t turn away
good work that demands such specialization.”
4. Increased expectations for performance and transparency.
Providers must continually prove and reinforce their value.
1. Transition into a “Service Level Economy”
- The $3 trillion services market is on the cusp of disruption.
Source: Thriving In The Service Level
Economy, Mavenlink

4. Source: AMSRS

5. Key Challenges of a Services Company cont’d
• Deciding on what activities to do, and in which order, to maximise ROI. How to know what to do, and when
to get the biggest bang for your buck?
• Lacking marketing expertise in-house to plan, execute and report on marketing campaigns
• Misalignment between marketing and sales resulting in missed revenue targets/growth opportunities
• Lack of systems and processes to produce consistent marketing, build brand awareness, capture and nurture leads,
and provide a memorable experience for users throughout the multiple touch points of the customer journey.
• Insufficient data to truly understand what’s working and what’s not, and an inability to make smarter business
decisions in terms of allocation of resources and budget.
2. Making marketing work whilst maintaining profitability
We help services based businesses to address these challenges through our
4-Pillar Growth Marketing framework & 5-Step Growth Marketing Blueprint.

6. Growth Marketing Framework
WHAT you'll need to grow your business
1. ATTRACT Traffic
2. CONVERT Leads
(digital funnel)
3. DELIVER Value
4. MEASURE & Improve
Brand - positioning,
style guide, audience
Thought leadership - content publishing + promotion
Leadgen/Outreach
eg. Linkedin. + PPC
Strategic
Partnerships
Website +
Landing pages
Lead magnets
Marketing
Dashboard
Weekly/monthly
reporting
Email automation
Sales process
optimisation (referral
commission)
Customer
journey
(touchpoints)
Community
Engagement
/ Retention
Trusted
supplier
network

7. 5-Step Growth Marketing Blueprint
HOW we'll help you grow your business
2. PLAN
1. DISCOVER (AUDIT)
3. SETUP
4. DELIVER
(EXPERIMENT)
5. Review & Improve
Thought leadership - content publishing + promotion
Marketing
Dashboard
Weekly/monthly
reporting
TRAFFIC -
Leadgen/Outreach
System &
Processes
[SOPs]
Community
Engagement
/ Retention
Referral
system
Marketing &
brand strategy
Customer journey
(touchpoints
mapping)
Strategic
partnerships
plan
Trusted
supplier
network
Tools
FUNNEL - Website,
landing pages,
lead magnets
Email
automation

8. Example of the Framework in action
1. ATTRACT Traffic
2. CONVERT Leads
(digital funnel)
3. DELIVER Value
4. MEASURE & Improve
Methods: Setup marketing dashboard, Install client surveying system
and referral system
Metrics: NPS score > 65 PLUS increase # of referrals per month
Methods: Through content and messaging at every customer touch point
Metrics: NPS score > 65
Methods: Install high converting sales funnel (website) + improve sales process
Metrics: increase leads conversion by X%
Methods: Linkedin leadgen campaign + Content + Strategic partnerships
Metrics: 2x number of qualified leads per month within 6 months

9. Get a FREE
Digital Marketing Audit
See why your website and online presence is NOT getting
your business the leads, enquiries and sales you want.
Gain clarity on the current state of your digital marketing, and
determine key areas for your business to improve on in order to
achieve your marketing & business goals.
Take the FREE digital marketing quiz now