A presentation to the Wake Forest Downtown Business Alliance about Organic vs. Paid Social Media. Presented by Angela Jamison, president/owner of Communicopia.

1. Organic vs. Paid
Social Media
What You Need to Know
Angela Jamison, president/owner
Communicopia, 135 S. White St., Wake Forest

2. Pay to Play
 A few years ago the social media landscape changed
dramatically.
 While your overall page likes and followers were
growing, the interaction and engagement of your
posts were decreasing on your business page.

3. Personal Pages still get Views

4. Remember this?
We used to get free programming—shows, cartoons, the
news—on TV. It was all paid for by advertisers who
interrupted our programs with commercials.
Facebook is “free”. We get a free personal page with
content and photos that can be shared with friends and
family.
Businesses & brands on the other hand, need to pay for
their content to be shared— “pay to play”

5. Definitions
Organic social media
Use of social networks (Facebook, Twitter, Instagram) to
build, engage and interact with a community by publishing
posts, sharing others’ posts, and engaging in conversations
and comments.
Paid social media
Paying social networks to boost the reach of posts, display
ads and videos, or sponsor messaging. Charged on a cost-
per-click (CPC) or cost-per-thousand (CPM) basis.
Measurements showing the path to conversions,
transactions and sales are also used.

6. Organic Reach is Limited
 Organic reach on Facebook is 2 percent.
100 Page Likes—you’re reaching 2 people.
 It’s necessary to use paid social media to ensure
your content is seen.

7. 86% of marketers are now using both paid and
organic tactics as part of their social media
strategies.

8. Transitioning Media Budgets
Dollars spent on traditional advertising (newspaper,
magazine, radio, TV) are now shifting to paid social
media.

15. Learn More

16. Questions?

17. Connect with Angela
Angela Bendorf Jamison
(919) 827-1689
angela@communicopiaPR.com
http://www.linkedin.com/in/abjamison
facebook.com/communicopiaPR
facebook.com/abjamison
Instagram ncPRlady
Twitter abjamison