"The New 3R\'s of Membership: Relationships, Relevance & ROI" presented to KCSAE November 2010.

1. The New 3R’s of Membership:RelationshipsRelevance& ROI The New 3R’s of Membership Alphabet Soup Angela Broderick

2. For audio recording of this presentation, email Angela:angela@angelabroderick.com The New 3R’s of Membership Alphabet Soup Angela Broderick

3. A Authentic The New 3R’s of Membership Alphabet Soup Angela Broderick

4. B Benefit The New 3R’s of Membership Alphabet Soup Angela Broderick

5. B Benefit: “You didn’t have to raise prices this year because of silly laws that weren’t passed because of our lobbyist who made a phone call to someone they know because we pay them to stay in-the-know and we can do that because you paid your dues.” Feature: “Advocacy” The New 3R’s of Membership Alphabet Soup Angela Broderick

6. C Community The New 3R’s of Membership Alphabet Soup Angela Broderick

7. C Community Give them something to JOIN. The New 3R’s of Membership Alphabet Soup Angela Broderick

8. C Content The New 3R’s of Membership Alphabet Soup Angela Broderick

9. C Community = Content Message to the People The New 3R’s of Membership Alphabet Soup

10. C Community = Content Message to the People People are the Message The New 3R’s of Membership Alphabet Soup

11. C Creative The New 3R’s of Membership Alphabet Soup Angela Broderick

12. C Culture The New 3R’s of Membership Alphabet Soup Angela Broderick

13. D Dollars The New 3R’s of Membership Alphabet Soup Angela Broderick

14. D Direct Mail The New 3R’s of Membership Alphabet Soup Angela Broderick

15. D Don’t! The New 3R’s of Membership Alphabet Soup Angela Broderick

16. E Emotion The New 3R’s of Membership Alphabet Soup Angela Broderick

17. E Emotion The New 3R’s of Membership Alphabet Soup Angela Broderick

18. E Engage The New 3R’s of Membership Alphabet Soup Angela Broderick

19. E Educate The New 3R’s of Membership Alphabet Soup Angela Broderick

20. E Excite The New 3R’s of Membership Alphabet Soup Angela Broderick

21. F Free The New 3R’s of Membership Alphabet Soup Angela Broderick

22. F Facebook The New 3R’s of Membership Alphabet Soup Angela Broderick

23. F Fanpage The New 3R’s of Membership Alphabet Soup Angela Broderick

24. G The New 3R’s of Membership Alphabet Soup Angela Broderick

25. H Habit The New 3R’s of Membership Alphabet Soup Angela Broderick

26. I Individual The New 3R’s of Membership Alphabet Soup Angela Broderick

27. I Invoice The New 3R’s of Membership Alphabet Soup Angela Broderick

28. J Justify The New 3R’s of Membership Alphabet Soup Angela Broderick

29. K Knowledge The New 3R’s of Membership Alphabet Soup Angela Broderick

30. L Lifetime Value The New 3R’s of Membership Alphabet Soup Angela Broderick

31. M Major Mistakes The New 3R’s of Membership Alphabet Soup Angela Broderick

32. N Nail The New 3R’s of Membership Alphabet Soup Angela Broderick

33. O One-percenters The New 3R’s of Membership Alphabet Soup Angela Broderick

34. P The New 3R’s of Membership Alphabet Soup Angela Broderick

35. P PS The New 3R’s of Membership Alphabet Soup Angela Broderick

36. P Privacy The New 3R’s of Membership Alphabet Soup Angela Broderick

37. Q Quota The New 3R’s of Membership Alphabet Soup Angela Broderick

38. R Relationships The New 3R’s of Membership Alphabet Soup Angela Broderick

39. R Relevance The New 3R’s of Membership Alphabet Soup Angela Broderick

40. R ROI The New 3R’s of Membership Alphabet Soup Angela Broderick

41. S Stick The New 3R’s of Membership Alphabet Soup Angela Broderick

42. The New 3R’s of Membership Alphabet Soup Angela Broderick

43. S Spokeo The New 3R’s of Membership Alphabet Soup Angela Broderick

44. T Telephone The New 3R’s of Membership Alphabet Soup Angela Broderick

45. U Un-marketing The New 3R’s of Membership Alphabet Soup Angela Broderick

46. V eVangelize The New 3R’s of Membership Alphabet Soup Angela Broderick

47. eVangelize V Evangelism Referrals Retention Satisfaction The New 3R’s of Membership Alphabet Soup Angela Broderick

48. eVangelize V Most trusted advertising Recommendations from friends Other people’s opinions online Company websites Editorial content Brand sponsorships Source: Nielsen Online Global Consumer Study, April 2009 The New 3R’s of Membership Alphabet Soup Angela Broderick

49. W WWW. The New 3R’s of Membership Alphabet Soup Angela Broderick

50. X X-Prize The New 3R’s of Membership Alphabet Soup Angela Broderick

51. X eXcite The New 3R’s of Membership Alphabet Soup Angela Broderick

52. T The New 3R’s of Membership Alphabet Soup Angela Broderick

53. Z Zero Return The New 3R’s of Membership Alphabet Soup Angela Broderick

54. For audio recording of this presentation, email Angela:angela@angelabroderick.com The New 3R’s of Membership Alphabet Soup Angela Broderick