The document discusses using technology purposefully by first understanding why a particular tool should be used and how it can create value for others. It emphasizes finding ways for technology to connect people, organize information, and share insights in a respectful and empathetic manner in order to be truly useful and set positive trends. The overall message is that the purpose or intention behind using any technology should be considered before implementing tools just for their own sake.

1. purpose
DRIVEN
technology
by Angela Maiers

2. pic - DR Z sent of whiteboard, overhead, etc.

3. too often we....
cool tool
purpose? hmm...
make it fit!

4. then we....
1.
cool tool
...
3. make it fit!

5. purpose

6. Why?
How?
What?

8. photo on pharos.com

9. comfort
fluent

10. Create
Connect WHY? Share
Organize

11. Create
WHY?

14. contribute
google images: http://socialmediasoapbox.files.wordpress.com/2009/06/crowd.jpg

18. Empathetic Creative
Trend Setting Useful
Content
Respectful Insightful
Value Curated

21. WHY? Share

25. Realebooks.com

28. WHY?
Organize

31. Connect WHY?

32. 32

36. WHY? Share