Online reviews and recommendations now influence trust more than personal recommendations. Credibility scores may soon integrate traditional credit scores with social media reputation and community involvement to assess individuals. Effective online reputation management requires proactively soliciting positive reviews, addressing negatives quickly and professionally, and publishing high-quality content to build an online presence.

1. The Currency of Online
Trust
Angela Raab
@angela_raab

2. What’s your Uber consumer rating?

3. This kid is going to determine your future
Seriously.

4. 88% of consumers trust online
reviews as much as a personal
recommendation and 72% said
online reviews build trust.
-Brightlabs Consumer Survey

5. Michael Fertik and David C. Thompson
“Decisions are being made about us all the time based on our data flow on the Internet and increasingly by machines.
Everything about our lives is being integrated into a set of scores.”

6. Moving from credit scores to credibility scores
traditional credit score + level of community involvement + social reputation/connectivity
+ trust weighting =
Your Credibility Score

7. Online Reputation Management Toolbelt
 Tagboard.com
 Hashtagify.me
 Socialmention.com
 Tweetbinder.com
 https://www.google.com/alerts

8. When things go wrong, don’t panic!

9. How to respond to something negative
online
Respond
Quickly
Don’t Delete
Comments
Respond
Professionally
Take It Offline
Sincerely
Apologize

10. A sincere apology never includes the
word “but”

11. Proactive Online Reputation
Management
 Solicit Positive Reviews
 Pre-empt Negative Reviews
 Maximize Your Social Media Presence
 Publish High-Quality, Naturally-Ranking Content
 Publish Guest Blogs or Video Appearances
 Register in High-Quality Business Directories (Yelp, Angie’s List, etc).