It is your decision completely...

1. Say No To Tobacco
Shivi Jain
VIT University, Vellore

2. Why people smoke or
consume tobacco?
• For pleasure
• Out of curiosity
• Peer pressure
• To satisfy nicotine
addiction
• For social purpose
• For rituals
• For self medication
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4. Today
Tobacco is the major public health
issue Smoking & smokeless tobacco
may lead to -
Mouth cancer
Lung cancer
Lung diseases
Heart disease
Decrease blood supply in legs
Premature birth of baby
Poor reproductive health in females
Fetal defects-child born with defects
Impotence
Premature Death of person
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(Risk is both to smokers & non-smokers)

5. Tobacco in India
• Portuguese brought in tobacco through Goa in
1600 for the purpose of trade
• Initially introduced to Royal courts
• Spread to commoner in 17th century
• Portuguese traded it for Indian textiles &
spices
• British colonial rule magnified the tobacco
production & consumption (Import of
American tobacco to India)
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6. Tobacco in India
British East India company grew tobacco in
India as cash crop
Cultivated tobacco in India
Exported to Britain
Re-imported cigarettes to India to
earn revenue
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7. Tobacco in India
• In late Nineteenth century Beedi industry
grew in India
• Oldest Beedi manufacturing firm established
in 1887
• Tax policies of Indian Government after
Independence also favoured Beedi
consumption
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8. Tobacco in India
Introduction of Gutkha
(oral tobacco) has opened
New front between
commercial tobacco use
and public health
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9. Some facts about Tobacco Consumption
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10. Some facts – cause of worry
• Currently 1.4 billion tobacco users in the world
• Second major cause of death due to non communicable
disease.
• Half of today tobacco users will loose life due to tobacco
• Currently 6 million people die every year globally
• 1.2 million die in SEA region
• By 2030 – 8 million death / year is projected of which
80% live in low & middle-income countries
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11. Some facts – cause of worry
• One death in every six seconds
• 2nd largest cause NCD deaths after hypertension
• Smokers more prone for TB & pneumonia
• Tobacco killed 10 crore people in 20th century and
may kill 1 billion in 21st century
(All deaths are totally preventable)
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12. “one titanic [2200] sinks every
day in india”
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13. Menace of Tobacco use
• Health hazards to users & cultivators
• Exacerbate Poverty amongst users
• Kills people at height of their productivity
• Cause of premature deaths
• Makes living people less productive due
to sickness
• Increase poverty of countries
• Harms the environment
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14. Youth are of special concern
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15. Why Youth?
• Global population of young people (10-24) is
about 1.8 billion
• 325 million young people live in SEA region
• 85% in Developing countries
• New, young & potentially life long tobacco
users are soft targets for tobacco industry
• Most people start smoking before 18 years
• 1/4th of these, use tobacco before 10 years
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16. Why Youth?
• Experimentation at child & adolescent stage
leads life time tobacco dependence
(Nicotine is highly addictive)
• Younger children – More likely regular user
• Less likely to quit
• Easily moved by misleading advertisements
• Ignorant about health hazards
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17. “Easier to build strong child than
repair a broken man”
Every age group is important for
tobacco cessation programme
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18. 1st hand, 2nd hand, 3rd hand smoke ???
First hand Second hand Third hand
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19. Non smokers are at risk of
passive smoking
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20. World No Tobacco day ?

21. Globally observing a day to
say
“No to Tobacco”
Observed every year on
31st May
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22. AIM
• To create public awareness
• To pressurize the Government
• To warn industries
• To stimulate policy makers
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23. Ultimate aim
• To save our nation from human &
financial losses
• To increase our National Pride
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24. First World No Tobacco Day
by WHO
On April 7th, 1988
Theme
“tobacco or HealtH; cHoose
HealtH”
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25. Impact of first WNTD
• Ban on smoking in public places – Ethiopia
• Suspension of govt. Tobacco sales – Cuba
• Radio transmission and printed messages
from government – Lebanon
• Poster contests – Spain
• Public cigarette burning ceremony – Nepal
• Large public information campaign – China
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26. Successive WNTD
(Observed on 31st May)
• 1989 – Women & Tobacco
• 1990 - Childhood & Youth without tobacco
• 2003 – Tobacco free film, fashion & media
• 2004 – Tobacco control & poverty
• 2005 - Tobacco Health professional in tobacco
control
• 2006 - Tobacco deadly in any form or disguise
• 2007- Smoke free inside
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27. Successive WNTD
(Observed on 31st May)
• 2008 – Tobacco – free youth
• 2009 – Tobacco health warnings
• 2010 – Gender and tobacco with an
emphasis on marketing to women
• 2011 – The WHO Framework Convention
on Tobacco Control
• 2012 – Tobacco Industry Interference
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28. Interference of tobacco
companies
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29. They include:
• Manufactures
• Whole sale distributors
• Importers
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30. Tobacco industries –
Enemies of Nation
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31. Because
• Continue to book profit for life
• It’s own expansion before health of
future generation.
• Own economic gain before the
developing & struggling countries.
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32. Tobacco industries – lure the
innocent public
• By launching new weapon disguised as Less
harmful
• NEW products WITH MORE SAFETY
• BY LIGHT, MILD AND LOW TAR CIGARETTE
CAMPAIGN.
• Providing more attractive
packets.
• Giving healthier names
• Providing fruity flavors.
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33. But
Poison is poison
In
Any form
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34. Chewing Tobacco
– Equivalent to
DEATH
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35. Luring People By
Advertisements
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40. Two critical messages to understand
1. Tobacco marketing can contribute to
disability & death
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41. 2. Complete ban on advertisements/
sponsorship/promotion by industry are
highly effective
“ban reduces experimentation &
initiation”
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43. Do you want to be one of amongst them
????
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44. This also needs your
attention
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45. Tobacco should be stopped or
not?
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46. Arise,
Awake &
stop not,
till goal is
achieved
Swami Vivekanand
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47. Let us join hands to make this
world tobacco free planet...
A place which even god envy to
live.......Shivi Jain - VIT University, Vellore 47

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