16. 1. Personal Brand
How we market ourselves to
others; someone like me & you.
2. Discover your Brand
Define your identity; how you
want to come across.
3. Take a niche
Be the best in sthg. for a
specific audience.
19. 1. STAND OUT
Define what makes you - YOU.
2. BE YOUR OWN BOSS
Shape your future by
choices/actions.
3. FORGET THE LADDER
Think of your career as a ramp.
Advance towards your goals.
4. BUILD YOUR BRAND
Be visible, “put your mark on
everything you do.”