MWC15: Explore the Edge of Innovation at Mobile World Congress

www.mobileworldcongress.com
AN EVENT OF OFFICIAL MEDIA PARTNERS
15334 MWC15 eBrochure V1_Layout 1 04/12/2014 14:37 Page 1

Explore the Edge of Innovation
The mobile communications revolution is driving the world’s major technology breakthroughs.
From wearable devices to connected cars and homes, mobile technology is at the heart of
worldwide innovation. As an industry, we are connecting billions of people to the transformative
power of the Internet and mobilising every device we use in our daily lives.
We’re on The Edge of Innovation, and Mobile World Congress is leading the way. Between the
Conference programme, an award-winning Exhibition and a multitude of other programmes, there
are endless opportunities to explore and become part of the driving force behind this innovation.
Don’t miss out on the opportunity to help shape the future of mobile. We look forward to seeing
you in Barcelona!
Welcome
Mobile World Congress is full of opportunities! Don’t miss these highlights:
• A world-class thought-leadership Conference featuring visionary keynotes and panel discussions
(see page 24)
• A cutting-edge product and technology Exhibition featuring more than 1,900 exhibitors
(see page 16)
• The world’s best venue for seeking industry opportunities, making deals, and networking
(see page 22)
• App Planet, the Centre of the Mobile Apps Universe, where the mobile app community gathers to
learn, network and engage with innovators (see page 20)
• A series of Partner Programmes developed and presented by the top organisations in the mobile
ecosystem (see page 39)
• And the Global Mobile Awards programme, where we recognise industry innovation and
achievements (see page 19)
What to Expect
During the four-day event, more than 85,000 senior mobile professionals will network, showcase and
exchange ideas – you can’t aﬀord to miss it. Register today and be a part of The Edge of Innovation.
Are You Going to be at #MWC15?
Register today at www.mobileworldcongress.com2

3For the latest information, visit www.mobileworldcongress.com
4 ABOUT
4 MWC at a Glance
7 Need to Know
8 Overview of the Week
13 Mobile World Live
14 SEE & DO
14 Exciting Features at MWC15
16 Exhibition
18 4YFN (Four Years From Now)
19 Global Mobile Awards
20 App Planet
21 Ministerial Programme
22 Networking
23 Social Media
24 LEARN
24 Keynote Speakers
25 Conference Programme
38 GSMA Seminars
39 Partner Programmes
45 ATTEND
45 Choose Your Pass
46 Registration Info
48 Travel Information
50 SPONSORS & PARTNERS
Table of Contents
ABOUTSEE&DOLEARNATTEND

2014
85,916
Record-breaking attendance of
16%
North
America
3%
Americas
3%
Africa
60%
Europe
5%
Middle
East
14%
Asia
Paciﬁc
MWC at a
82% 82%
describe MWC as the most
important event in the
mobile industry
of attendees say that MWC
is the most relevant event
for the mobile industry

Year Over Year Growth:
C-Level/Owner: 20%
VP: 9%
Director: 25%
Manager: 30%
Other: 16%
2011
60,361 67,176 72,534 85,916
2012
2013
2014
C-Level
55%
CEOs
4,500
Exhibitors
1,800+
26%
Operator
Attendees
For the latest information, visit www.mobileworldcongress.com 5
t a Glance
92% 87%
say they would highly
recommend this event to
their industry colleagues
of attendees plan to
return for 2015

WI-FI HOT-SPOT AREAS
Wi-Fi coverage at Fira Gran Via
Restaurants
1 Nuclo Restaurant
2 Caffriccio
3 Focacceria–BuenasMigas
4 Bier Garden
5 Caffriccio
6 La Piazzeta
7 Bar&BeerTapas
8 “G” by Rias de Galicia
9 “G” by Rias de Galicia
10 Turkish Delights
11 Asian Buffet
12 Burger & Co
13 Green Market
14 Nomo
15 Green Market
16 L’Univers Gastronomic
17 Roasted Chicken
18 Caffricio
19 Central Bar
20 Cafriccio
21 Roasted Chicken
22 Cafriccio
27 Antara Cook&Buffet
28 Antara Coffee&Drinks
29 La Pausa
30 Buenas Migas
31 Burger & Co
36 Nomo
37 Cubix
40 Café Sol
1
2
3
45
6
8.1
7
1
2
3
4
5610
11 12
13 14 15 16
1718192021
31
30 32 33
3435
44
45
42
40
43
38
29 22
36 26
37
22
789
8.0
Restaurants with Wi-Fi
Restaurants without Wi-Fi
Hot-spots Upper Level
Hot-spots Lower Level
Mobile World Congress 2015 will once again take place 2-5 March 2015 in
Barcelona, Spain. Unless otherwise noted, all events take place at Fira Gran Via.
Selected events will take place at Fira Montjuïc, a venue 4 km down the road.
Getting to Know the Venue
Fira Gran Via consists of numerous Halls, all of which host unique elements of Mobile World Congress.
Once again, we will offer free public Wi-Fi hotspots
across the venue. Each year our team works to increase
capacity while providing strong, reliable service. While
we offer Wi-Fi across all areas of Fira Gran Via, there are
venues where our Wi-Fi hotspots do not reach. Watch
for Wi-Fi hotspot maps onsite to determine where you
can connect at no charge.
Need to Know
Exhibition Halls 5, 6, 7, 8.0, 8.1
Hospitality Halls 1, 2, 3, Hall 8.1 Meeting Rooms
Conference Hall 4 Conference Village
Partner Programmes Hall 8.0, unless otherwise specified
Congress Square Centre of Fira Gran Via

General
Information
Exhibition Conference Partner
Programmes
GSMA
Programme
4YFN
4
REGISTRATION
Friday - Sunday
Overview of the Week
DAY DURATION LOCATION
Friday 09:00 - 20:00 BCN Airport - Terminals 1 & 2B
Saturday 09:00 - 18:00 Fira Gran Via
Saturday 09:00 - 20:00 BCN Airport - Terminals 1 & 2B
Sunday 09:00 - 20:00 Fira Gran Via
Sunday 09:00 - 24:00 BCN Airport - Terminals 1 & 2B

DAY 1
Monday 2 March
EVENT DETAILS DURATION LOCATION
Registration Open 07:00 - 16:00 BCN Airport - Terminals 1 & 2B
Registration Open 07:00 - 20:00 Fira Gran Via
Hospitality Suites, Daily Meeting
Rooms and Congress Square Open
07:30 - 22:00
Halls 1, 2, 3, 8.1 Meeting
Rooms, Congress Square
Conference Areas Open 08:00 - 19:00 Hall 4 Conference Village
Ministerial Programme 08:00 - 19:00 Hall 4
Mobile Explorers Club Open 08:00 - 19:00 Hall 8.0
4 4YFN (Four Years From Now) 08:00 - 20:00 Fira Montjuïc, Hall M8
GSMA Seminars 08:30 - 16:00 CC1
Exhibition Open 09:00 - 19:00 Halls 5, 6, 7, 8.0, 8.1 App Planet
Eyefortravel - Partner Event 09:00 - 17:00 Hall 2, CC2 Auditorium
IAB - Partner Event 09:00 - 19:00 Hall 8.0, Theatre F
Microsoft - ADC 09:00 - 19:00 Hall 8.0, Theatre E
NAB Show Collaborative - Partner
Event
09:00 - 19:00 Hall 8.0, Theatre C
Taiwan Trade Center Barcelona -
Partner Event
09:00 - 13:00 Hall 8.0, Theatre B
Conference Sessions 09:15 - 18:45 Hall 4 Conference Village
Gionee Communication
Equipment - Partner Event
14:30 - 18:00 Hall 8.0, Theatre D
Schneider Electric - Partner Event 15:00 - 19:00 Hall 8.0, Theatre A
Mobile World Live Keynote 18:00 - 18:45 Hall 4 Conference Village
General Information Exhibition Conference
Partner Programmes GSMA Programme 4YFN
4

DAY 2
Tuesday 3 March
07:30 - 22:00
Dolby - Partner Event 09:30 - 13:00 Hall 8.0, Theatre C
Huawei - Partner Event 09:00 - 13:00 Hall 8.0, Theatre F
GTI - Partner Event 09:30 - 12:00 Hall 8.0, Theatre E
AVG - Mobile Security Forum 11:45 - 14:00 Hall 8.0, Theatre D
McCann Worldgroup - Partner Event 13:00 - 16:00 Hall 8.0, Theatre A
ZTE - LTE & Backhaul Forum 14:00 - 16:15 Hall 8.0, Theatre D
Global Mobile Awards Ceremony 14:30 - 16:30 Hall 4, Auditorium 1
Juniper Networks - Partner Event 16:15 - 18:30 Hall 8.0, Theatre D
IBM - Partner Event 15:00 - 19:00 Hall 8.0, Theatre C
4

DAY 3
Wednesday 4 March
07:30 - 22:00
AppNexus - Partner Event 09:00 - 13:00 Hall 8.0, Theatre A
ECHAlliance - Partner Event 09:30 - 17:30 Hall 8.0, Theatre C
Mobile Media Summit - Partner Event 09:30 - 19:00 Hall 8.0, Theatre F
Samsung - Partner Event 09:00 - 19:00 Hall 8.0, Theatre E
AllSeen Alliance - Partner Event 09:00 - 19:00 Hall 8.0, Theatre B
CA Technologies - Partner Event 15:00 - 19:00 Hall 8.0, Theatre A
4

DAY 4
Thursday 5 March
07:30 - 16:00
4 4YFN (Four Years From Now) 09:00 - 16:00 Hall 8.0
Laird - Power Hour 10:00 - 11:00 Hall 8.0, Theatre B
OPNFV - Power Hour 11:30 - 12:30 Hall 8.0, Theatre B
4

Mobile World Live
Wish Mobile World Congress happened more often than just once a year? Want to get up
to speed on mobile industry news and happenings before arriving in Barcelona?
Produced by the mobile industry for the mobile
industry, Mobile World Live is an essential
multimedia resource that keeps mobile professionals
on top of the news and issues that shape the market.
It offers daily breaking news from around the globe.
Exclusive video interviews with business leaders and
event reports provide comprehensive insight into the
latest developments and key issues. All enhanced by
incisive analysis from a team of expert
commentators. With channels tailored to four market
sectors, Mobile World Live provides the facts to
inform every business decision, accessible online or
via mobile apps.
Our content covers four channels – mobile apps,
Asia, mobile devices and mobile money – and
we publish five regular eNewsletters:
• Mobile World Live – Daily
• Mobile World Live – Apps
• Mobile World Live – Asia
• Mobile World Live – Devices
• Mobile World Live – Money
In addition, Mobile World Live produces webinars,
the Show Daily publications for all GSMA events and
Mobile World Live TV – the award-winning broadcast
service of Mobile World Congress. Mobile World Live
is also the exclusive home to all GSMA event keynote
presentations.
Learn more or contact the Editor at
www.mobileworldlive.com.
While at Mobile World Congress, you’ll want to be
sure to catch Mobile World Live TV, broadcast live
from the show across giant screens at the venue, as
well as online via www.mobileworldlive.com and
across Barcelona on its own TV channel. Accessible in
over 20,000 hotel rooms, our programming includes
exclusive interviews with C-level executives from the
world’s largest operators, device makers and
equipment vendors; exclusive live keynotes; panel
discussions; press events and reports direct from the
show floor. In short, Mobile World Live TV allows you
to stay ahead of all the news from the show.
Mobile World Live Keynotes
The Mobile World Live keynotes feature the
industry’s leading lights, who share their visions for
the future of mobile technology. These special
standalone afternoon sessions are a break from the
traditional format, and are the only Mobile World
Congress conference sessions to be broadcast over
the internet and via Mobile World Live TV.

Garmin Health Band Challenge
Find Fitness in Everything You Do!
Eager to try out Garmin’s top-selling activity
trackers? Immerse yourself in the world of wearable
technology at MWC15 and see how it motivates you
to improve your activity levels. Mobile World
Congress has partnered with Garmin to offer
attendees a chance to experience the impact of this
cutting-edge technology firsthand.
We’ll sync your activity tracker up to the Garmin
Leader Board where you’ll see live results and
compete for Garmin prizes. Don’t yet have a Garmin
vívofit or vívosmart activity tracker? Registered MWC
attendees may use their own Garmin devices or they
can purchase a vívofit or vívosmart at a 40% discount!
Participate in other daily challenges at the Garmin
booth as well. Learn more about the Garmin Health
Band Challenge and join the vivo movement now!
Visit www.mobileworldcongress.com/garmin-
healthband-challenge/ to learn more.
The New & Improved Hall 8.0
Hall 8.0 is bigger and better than ever before. We’ve
added an exhibition area that showcases over 90
exciting companies such as Brazilian Pavilion,
Cheetah Mobile, Iconmobile GMBH, SIGFOX and
Verizon. As you network with exhibitors you can stop
for a coffee and grab a sandwich from the Damm Bar,
read one of our media partner’s publications, watch
Mobile World Live or CNBC TV and relax in our
Networking Lounge in the middle of Hall 8.0.
Hall 8.0 is also home to the Theatre District, where
many of our Partner Programmes take place. The
programmes are developed and presented by some
of the top organisations in the mobile ecosystem and
provide invaluable industry learning opportunities.
Be sure to stop in and make the most of Hall 8.0!
Exciting Features at MWC15
You may have attended MWC in the past, but don’t miss out on the newest features and
programmes for 2015. We have a lot in store for you upon your arrival in March – we hope
you’re excited!

Ambassador Tour
Mobile World Congress is the largest gathering of
the mobile industry in the world, and there is much
to experience and learn. For many – especially new
attendees – it is a challenge to learn about all that is
going on and make a journey plan that addresses
ones interests. We would like our attendees to take
advantage of this world class gathering and make
optimal use of available time. Therefore we are
excited to announce Mobile Ambassador Tours.
Mobile World Congress provides a partner
programme for qualified companies and subject
matter experts to implement tours for attendees or
clients. We invite companies interested in providing
tours to contact the MWC Sales team at
SponsorshipSales@MobileWorldCongress.com to
learn about Mobile Ambassador Tour Partner
programmes and sign up.
Mobile Explorers Club
For the second year running, Mobile World Congress
is bringing a Mobile World experience to children of
registered Congress attendees. Previously known as
mYouth Camp, the new and improved Mobile
Explorers Club offers excitement, education, fun and
friendship to children. Explorers will learn new skills
and be able to discover the world of mobile and
technology. The programme is designed to build
confidence and inspire children to learn more about
themselves and the world around them, with focus on
mobile and technology.
Open to children from ages 8 to 15, the Club will
operate across all four event days, providing a variety
of activities to educate and entertain children while
their parents attend the event.
To learn more and to register your children, please
visit www.mobileworldcongress.com/explorers/
NFC Tap-n-Go Points
Building on their success in 2014, the NFC Tap-n-Go
Points are back again this year. Located throughout
the venue, these interactive Tap-n-Go Points are
NFC-enabled information stations that provide easy
access to MWC-related business content, exhibitor
information, rich media content downloads,
networking activities, GSMA programme details and
partner information. They will also feature a live
feed of MWL TV and up-to-the-minute information
on transportation wait times. Be sure to use Tap-n-
Go Points to get the most out of your Mobile World
Congress experience!

Best in the Industry
Over all four days of Mobile World Congress, the
most prominent companies in the industry will
showcase the newest technologies and most
innovative products. Spanning nine exhibition halls,
this year’s exhibition will feature over 1,900
companies across 98,000 square metres of space.
Get started early – we’re sure you’ll need the full four
days to get through it all!
Prominent Companies
The industry’s most distinguished companies will
return this year, including Ericsson, Huawei, LG,
Microsoft Mobile, Nokia, Samsung, Sony and many
more. We are always bringing in new exhibitors to
broaden your experience further. Take advantage of
the opportunity to interact with these mobile
leaders throughout the week. Interested in learning
more about our 2015 exhibitors? Go to
www.mobileworldcongress.com.
Enhanced through Expansion
This award-winning exhibition spans eight halls, in
addition to spaces throughout Congress Square and
outside at Fira Gran Via. New this year – additional
exhibition in Hall 8.0! If you thought last year was
great, this year will be bigger and better. Be sure to
stop in and explore, interact and learn from our top-
notch exhibitors.
A Pavilion for Everything
Throughout the venue, we feature various zones and
pavilions, scattered throughout the main exhibition
halls, intended to highlight particular sectors of the
industry. Whether you’re interested in app
technology, cloud capabilities, sustainability or
wearables, we have a pavilion for you. Or, maybe you
are looking to interact with a certain country or
region? We have several country pavilions,
designated by their country’s flag.
Be sure to stop by the GSMA Pavilion in the heart of
Hall 3. You’ll learn how your business can benefit
from GSMA Membership, and discuss with GSMA
representatives how you can participate in the
programmes that are driving our industry strategy.
Our Members are welcome to join us in the exclusive
Members Lounge for networking and cocktails every
day of the show, beginning at 16:00, and watch our
Mobile World Live TV big screen which will cover live
interviews, highlights from Congress, and the Mobile
World Live keynotes.
App Planet Pavilion
For app developers and the app community
Hall 8.1 App Planet
Cloud Pavilion
Integrating smart cloud solutions
Hall 8.1 App Planet
Green Technology Pavilion
Discover efficient and sustainable products
Hall 7
GSMA Pavilion
Learn about GSMA programmes and initiatives
Hall 3
Mobile Money Pavilion
Explore mobile money applications and possibilities
Hall 7
Wearables Pavilion
Get involved with the latest in wearable technology
Congress Square
Country Pavilions
Search for your country’s flag and interact with others
Throughout the Venue
Exhibition

The City of the Future
A number of exciting, immersive experiences for
visitors to Mobile World Congress 2015 will be
showcased in the GSMA Innovation City which
expands upon the highly successful Connected City
that has been a major highlight of Mobile World
Congress for several years. The City in 2015 includes
AT&T, Jasper, KT Corp., Oral-B, Sierra Wireless and
Vodafone. Visit this unique space to experience
technology in context and see how mobile-connected
products and services can improve the daily lives of
citizens and businesses across automotive, health,
transport, home, retail and other applications, in both
urban and rural settings.
Stay in Touch with MWC News
This year we’re making it even easier for news of the
show to be seen and heard around the world. We’re
excited to bring back Broadcast Village in Congress
Square, so that major media companies such as CNN
and CNBC will be in the centre of the exhibition when
broadcasting live from the show. And to make sure
you’re on top of the latest news between now and
the event, be sure to search out Mobile World
Congress and our hashtag #MWC15 on your favorite
social media. Our exhibitors use this hashtag to share
their plans and build up excitement around our
award-winning event.
For more information please visit
www.mobileworldcongress.com/exhibition.
“The World’s Biggest,
Hottest Trade Event”
Nick Booth, Microscope.co.uk

4YFN (Four Years From Now)
Back for a second year! 4YFN (Four Years From Now) is an international programme that brings
together the best mobile start-ups and entrepreneurs with investors, accelerators, incubators and
big corporations from digital and non-digital worlds. Led by globally known experts in the ﬁeld
of entrepreneurship and innovation the programme will feature conferences, workshops,
interactive talks, pre-arranged one-to-one investor meetings, and start-up competitions.
Presented by Mobile World Capital Barcelona and GSMA
Monday, 2 March – Wednesday, 4 March
Fira Montjuïc, Hall M8
Topics Include:
• Disrupted by Mobile
• The Internet of Things
• Digital Media
What you can expect:
• 3-Day Programme
• 150+ Speakers
• 44 Sessions
• 40 Workshops
• 160+ Hours of Advanced Content
• 3 Mobile Awards Tracks
• 800+ Pre-booked Investor Meetings
Here is what was said about the 2014 Programme:
“The hottest showcase for new technology
at this year’s Mobile World Congress”
Sam Schechner, The Wall Street Journal
Entrepreneurs and start-ups at any stage of the
entrepreneurial process, start-up acceleration and
incubation programmes, and investors will not want
to miss these three days.
For more information visit: www.4yfn.com

Global Mobile Awards
Celebrating 20 Years
of Mobile Innovation!
Recognising excellence and achievement
across the mobile world over 20 years of
dynamic, game-changing innovation and
evolution, the GSMA’s Global Mobile Awards
are the industry’s leading mobile
communications awards.
First presented at (what was then) the GSM World
Congress in Cannes in 1996, the awards have grown
and evolved alongside the industry and phenomenal
growth of global markets to reflect the positive impact
of mobile on all walks of life.
This year’s awards continue that tradition, reflecting
the most topical areas of mobile development. From
devices to services, applications, technology and
awards for connected living, the awards are first and
foremost about showcasing the ever-growing value
that mobility brings to users, to industries, to
businesses, communities and economies.
There are a number of new awards this year for the
hottest and most topical of industry areas, including
categories for Retail, Brands & Commerce, Mobile
Identity, the ‘Internet of Things’, Wearable
Technologies, Acessibility & Inclusion as well as a host
of new app categories. To mark 20 Years of the
awards, the GSMA has also introduced two special
new categories, the Young Mobile Innovator of the
Year, and Connected Women – Leadership in Industry.
A full list of the 2015 categories can be found on
www.globalmobileawards.com .
The awards are officially open for entry until
Friday, 12 December, 2014. The entry deadline
for the two Special Awards at Mobile World
Congress only is Friday, 15 January, 2015.
Global Mobile Awards Ceremony
Tuesday, 3 March – 14:30 – 16:30
Hall 4, Auditorium 1
Eligible finalists, Platinum, Gold & Silver Pass holders as well as
accredited media are eligible to attend.
For more information, please visit www.globalmobileawards.com.
*EVP pass holders who have been shortlisted in the Global Mobile Awards will be
granted access to Hall 4 for the Awards Ceremony.
The Global Mobile Awards for 2015 will be presented in the following categories:
• The Connected Life Awards • Best Mobile Services
• Social & Economic Development • Apps of the Year
• Best Mobile Handsets & Devices • Best Mobile Technology
• Government Mobile Excellence Awards • Outstanding Achievement Award
• Special Awards @ Mobile World Congress 2015
CATEGORY SPONSOR

App Planet
Are you involved in Mobile Apps? Do you want to be? App Planet is your destination to see
who is on the edge of innovation, connect with peers, or to attend content-specific
conferences for the developer community. App Planet includes:
To learn more, visit www.mobileworldcongress.com/app-planet/
In Hall 8.1 App Planet
App Planet Exhibition
Showcasing more than 200 app-focused cutting
edge exhibitors in the areas of apps, gadgets,
devices, and technology in the mobile ecosystem,
the App Planet Exhibition is the gateway to the app
developer community.
App Networking
App Planet is the perfect place for the app
development community to connect, network and
develop on the edge of innovation. There is much to
see and do in the App Lounge as well. It provides
attendees a location to hold meetings with new and
present customers, make new acquaintances who
share common ideas and goals, and pick up
publications provided by our media partners.
In Hall 8.0
App Developer Conferences (ADC)
ADCs are created for the App Developer community.
If you are serious about designing software for
devices, forging relationships with those who build
technology platforms, or gaining knowledge on a
number of topics, from operating systems and APIs,
to app stores and monetisation, you may want to
consider taking part in these free programmes.
ADCs are programmes led by some of the most
influential companies in the mobile industry. Industry
experts give insight on how to deal with obstacles to
make an app a success and guidelines for future app
development. Attendees will have the opportunity to
find out what the key issues are and what lies ahead
for the mobile app industry.
APP PLANET OFFICIAL SPONSOR
APP PLANET SUPPORTING SPONSOR

Ministerial
Programme
Now in its tenth year, the Ministerial
Programme, held alongside Mobile World
Congress, is an influential forum offering senior
government officials and telecommunications
regulators the opportunity to expand their
knowledge, debate current issues and engage
with mobile-industry experts on technical and
policy issues. In 2014, the event saw record
attendance with 139 government delegations
and 22 international institutions participating.
The 2015 Ministerial Programme will emphasise the
innovative core of the mobile sector and the policy
and regulatory enablers that allow innovation to
thrive, through a range of sessions including
keynotes, in-depth workshops and regional summits.
Additionally, for the first time, the Programme will
include a dedicated Capacity Building ‘taster’ day
where policymakers and regulators will have the
opportunity to attend free training sessions. The
sessions will provide insight into key regulatory
issues while advising participants on how to further
expand their knowledge in each topic.
The invitation is open to:
• National ICT/telecommunications ministries and
regulatory authorities;
• Senior representatives from selected international
organisations and intergovernmental bodies; and
• C-level and senior regulatory representatives from
the mobile industry, including mobile network
operators and vendors.
Join us in Barcelona to consider a wide range of public
policy topics that are connected to mobile-sector
innovation, for the benefit of every community in
every country. While facing the issues and challenges
of today, we look to the future.
To view the 2015 programme, please visit
www.ministerialprogramme.com or to register your
interest in attending, please email
ministerialprogramme@gsma.com
OFFICIAL SPONSOR

The opportunities to network with fellow mobile leaders are endless at Mobile World
Congress. Networking is a central component to the event and we want you to make the
most of it. So, what do you need to know?
Networking
Who's Attending - Check out My MWC!
First and foremost, you’ll create the majority of your
connections through My MWC, our Event App. Be
sure to opt in to My Networking during registration to
use our exclusive attendee networking tool. Search
for attendees in the database or use the
matchmaking tool to find suggested connections
with similar interests.
Where to Network
Open-Air Networking Gardens
In honour of our 10th year in Barcelona, we invite
you to take A Walk Down Les Rambles, one of the
city’s most famous icons, by way of our Networking
Gardens. Located on the Upper Walkway and the
lower levels, we have expanded our outdoor
networking space to include 10 different
environments! These areas are conducive to
networking or meeting with other attendees, or
simply taking advantage of some down time
between activities.
Networking Lounges
Beyond these outdoor spaces, there are vast
networking opportunities in the Hall 8.0 Theatre
District, the App Lounge in Hall 8.1 and the MWL
Lounge in the Broadcast Village.
• Silver, Gold and Platinum Pass holders have access
to the conference lounges in Hall 4
• Gold and Platinum Pass holders can access the VIP
Networking Lounge on the Upper Walkway, which
has bookable meeting rooms, comfortable seating
groups and complimentary business services.
Networking Events
We will have networking opportunities to close out
the day at Mobile World Congress where you can
enjoy refreshments and interact with fellow mobile
leaders. In addition to these official events, many
exhibitors and partners host events at their stands.
Take advantage of these unique opportunities as they
are announced!
Non-Traditional Networking
Strike up a conversation with those nearby, whether
you’re waiting for transportation at the train platform
or taxi rank, or waiting for your meal at one of our
many dining outlets. A lot of great networking also
takes place upon the close of the day at private
events and parties, or over dinner at one of
Barcelona’s many wonderful restaurants.
Visit the “Restaurant Booking Service” page at
www.mobileworldcongress.com/travel to book a
spot early!

Social Media
Social media is an important part of the conversation at Mobile World Congress. Last year
over 527,000 mentions of the event were recorded and the #MWC14 hashtag trended
globally for over 30 hours, the same as the previous year.
As ever, we will be keeping you up to date with all the latest activities and news across all of our social media
channels, including Facebook, Google+, LinkedIn and Twitter. We look forward to hearing your comments and
thoughts about the event and engaging with you across all of our platforms. Make sure you use #MWC15 to
be part of the conversation!
If you have any questions about Mobile World Congress, please tweet us at @GSMA_Care and use the
hashtag #MWC15. We’ll be sure to get back to you soon!
Connect With Us
You can ﬁnd us on the majority of the major social
channels – join the conversation today!
Visit www.mobileworldcongress.com/social-media/

Keynote Speakers
The 2015 Mobile World Congress conference programme will become a central stage
for the mobile industry. Across four days the industry’s premier conference platform
will continue to highlight the impact of mobile on individuals and businesses, in
developed and developing markets across a growing range of industries.
Conﬁrmed keynote speakers include:
Francisco González,
CEO
BBVA
Conference
Anne Bouverot,
Director General
GSMA
Raja Teh Maimunah,
CEO
Hong Leong
Islamic Bank
Berhad
Ken Hu, Deputy
Chairman & Rotating
CEO
Huawei
Jeanie Han, CEO
LINE Euro -
Americas
Mitchell Baker,
Executive Chairwoman
Mozilla
Foundation
Thiru Arunachalam,
CEO & Co-Founder
Peel
Carlos Ghosn,
Chairman & CEO
Renault - Nissan
Alliance
Marcelo Claure, CEO
Sprint
Alvaro Del Castillo,
Founder & CEO
TapTap
Jon Fredrik Baksaas,
President & CEO
Telenor
Chairman
GSMA
Davor Sutija, CEO
Thin Film
Electronics ASA
Charles Scharf, CEO
Visa
Jimmy Wales,
Founder
Wikipedia

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Conference Programme Agenda at a Glance
The conference programme remains the central focus of Mobile World Congress. Over four days
the programme will provide essential information on the progress of the mobile industry,
celebrating its growth into adjacent industries and positive impact on social and economic growth.
TIME SESSION
09:15 – 10:45 Keynote 1: Operators on the Edge of Innovation
11:15 – 12:45 Keynote 2: Keys to the Connected Lifestyle
12:45 – 14:00 Networking Lunch
14:00 – 15:30
The Seismic Spectrum Shake-Up
Personalising the Consumer Experience
The Rise of Disintermediation: Financial Services in Focus
Spotlight on Mobile Identity Solutions: Developments & Innovations
16:00 – 17:30
Network Evolution in Practice
Integrating Interactions with the Connected Consumer
Mobile Industry 2.0: The Age of Disintermediation
Ensuring User-Centred Privacy in a Connected World
18:00 – 18:45 Mobile World Live Keynote
DAY 1 Monday 2 March
TIME SESSION
09:15 – 10:45 Keynote 3: The Road to 5G
11:15 – 12:45 Keynote 4: Innovating for Inclusion
14:00 – 15:30
Content Evolution for the Multi Form Factor Future
Wearables
Connected Citizens, Managing Crisis
Realising the Enterprise IoT Opportunity
16:00 – 17:30
Context is King: Capturing the Mobile Content Opportunity
The Rise of M&A: Key Strategies for Business Transformation
Health & Education for Connected Citizens
Mobile Retail: Delivering Contextual Experiences to Drive Loyalty & Spend
DAY 2 Tuesday 3 March

TIME SESSION
09:15 – 10:45 Keynote 5: The New Mobile Identity
11:15 – 12:45 Keynote 6: Digital Transactions and Social Interactions
14:00 – 15:00
Mobile Accessibility: The Business Angle for Improving the Quality of Life
Innovation 1
5G
The Explosion of Imaging
15:15 – 16:15
Innovation 2
Net Neutrality: Deﬁning the Future of The Internet
Mobile Gaming
16:30 – 17:30
Sustainable Growth, Powered by Mobile
Innovation 3
The New Security Challenges: Perspectives from Service Providers
Mobile Gamiﬁcation
DAY 3 Wednesday 4 March
DAY 4 Thursday 5 March
TIME SESSION
9:30 – 11:00 Keynote 7: Innovation at the Edge of Real and Virtual
11:30 – 13:00
Unifying Network IT & Telco IT
Enterprise Services - Connecting SMEs
Navigating the Mobile Contactless Payments Landscape
Everything is Connected: Enabling IoT
14:30 – 16:00
Network Investment: Making Money
The Evolving Landscape of Enterprise Mobility Managed Services
Commerce Transaction Interoperability
The Business of IoT

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Conference Programme
DAY 1
Monday
2 March
09:15 – 10:45
Keynote 1: Operators on the Edge of
Innovation
Mobile is proving to be an incredible catalyst for
innovation. From connecting people to connecting
machines, mobile networks are supporting an ever
increasing array of new devices, products and services
that are impacting almost every facet of our lives. Will
this pace of change be maintained in the coming
years? What insights can be gained from current
market trends as to how the mobile industry will need
to evolve to meet the demands of the future? The
CEOs of some of the world’s leading operators will
share their vision on how to ensure that mobile stays
at the Edge of Innovation.
11:15 – 12:45
Keynote 2: Keys to the Connected
Lifestyle
GSMA Intelligence forecasts suggest that machine-to-
machine connections will form 10% of global mobile
connections by 2020 at current annual growth rates…
or anywhere up to twice as many, two billion
connections, under the right circumstances, providing
smarter homes, cars and workplaces. This represents
an enormous market opportunity, but creating the
‘right circumstances’ will take considerable vision,
effort and coordination. Technology platforms,
networks, the providers of services and products to
end-users will all have vital parts to play. In 90 minutes,
some of the leading figures from across the value chain
discuss their activities, plans and hurdles as we push
towards making the connected lifestyle a reality.
14:00 – 15:30
The Seismic Spectrum Shake-Up
2015 will be a pivotal year for the allocation and future
use of spectrum. The outcomes of WRC 15 will be far-
reaching and have the potential to reshape many
industries, not only telecoms; which is leading to fierce
lobbying and competition over scarce resources. At
the same time, emerging methods to sidestep licensed
spectrum bands offer telecoms providers fresh
opportunities, fresh competition and the obligation to
rethink the way the mobile industry can or should
work. Featuring hard-hitting debate from leading
executives, this session asks what we as an industry
want of spectrum in future; is it realisable; and how do
we get there?

14:00 – 15:30
Personalising the Consumer
Experience
In this hyperconnected era, the mass personalisation
trend is building momentum as operators and brands
strive to establish more meaningful relationships with
consumers. Brands need to go further than just building
apps and operators need to better utilise the data at
their fingertips. Those who do succeed in putting
mobility first and making sense of the wealth of big
data that is now being generated can enjoy
unprecedented insight into what communications their
customers will find relevant. Location based services are
one such opportunity. However, it is vital to achieve the
right balance between personalisation and intrusion in
order to avoid alienating consumers. This session will
address how operators and brands can benefit from
leveraging big data, predictive analytics and location
technology to personalise customer experience.
14:00 – 15:30
The Rise of Disintermediation:
Financial Services in Focus
Digital disruption has caused massive shifts in
established value chains all over the world.
Technology, alternative business models, B2B market
places and a vast wave of new ecosystem players have
driven a new era of disintermediation across several
industries including the financial services industry.
Increasing numbers of individuals and businesses are
exploring the possibility of banking services with
consumer brands they trust and beginning to borrow
and invest in virtual marketplaces. What does the
rapidly evolving financial services ecosystem look like?
What will shifting consumer preferences mean for new
market entrants and traditional banks alike? How can
banks innovate, evolve their business models and
adopt more agile approaches in order to compete?
14:00 – 15:30
Spotlight on Mobile Identity
Solutions: Developments &
Innovations
The number of digital services utilising mobile
identities, from financial services to enterprise
applications continues to increase. This growing
demand for mobile identity solutions presents
significant advantages; it’s a big opportunity for
service providers and also enables users to have
greater direct control over their own digital identities.
From two-factor authentication to mobile digital
signatures, mobile identity solutions use different
methods of identification and authentication, each
suited to particular transaction types. This session will
bring together experts on mobile identity to discuss
the latest developments and innovations in mobile
identity solutions and how these developments are
addressing the ecosystem’s challenges.
16:00 – 17:30
Network Evolution in Practice
Visions for the ideal network of the future show it as
more adaptable, smarter and more efficient, using the
best elements from the IT and telecoms worlds to
support a myriad of services in real time. It will take
time for operator networks to evolve to something even
approaching this – while the available technology itself
evolves around them at a dizzying pace. In practice,
how are operators making this journey? And how are
they working with standards organisations to plan for
future steps? This session will share operator insights
and experiences, outlining where they are in the
network evolution process, key objectives and hurdles.

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16:00 – 17:30
Integrating Interactions with the
Connected Consumer
Whether at work or at home, on their smartphones or
smartwatches, consumers today are almost constantly
connected and engaging in dialogue online. The
opportunity for mobile operators and brands is in
understanding how to integrate all of these
interactions with their services to deliver a seamless
experience and increase customer loyalty and
advocacy. This session will highlight how operators
can capitalise upon their ability to provide the
consumer with a single identity across multiple
services and devices and offer targeted data plans. It
will also explore the ways in which brands can
leverage social data and cross-device tracking to drive
greater consumer engagement.
16:00 – 17:30
Mobile Industry 2.0: The Age of
Disintermediation
At a very fundamental level, disintermediation is the
phenomenon whereby a certain market agent is so
disruptive that it makes one or several pieces of its
value chain obsolete. Mobile has been for decades an
extremely powerful disintermediation agent, completely
redesigning how adjacent industries are organised. But
perhaps the time has come for the mobile industry to
face equally powerful new entrants who can force it to
reinvent itself, or face a slow march towards
obsolescence otherwise. Has the mobile industry in a
way become a victim of own success by enabling
players who are now challenging its main business? In a
marketplace where dominant players in specific
segments (Google in search, Facebook in social, Apple
in smartphones, Uber in instant taxi hire, etc) get the
lion’s share of profits, how can industry players,
governments and all parts of this wide and complex
ecosystem find a sustainable way forward where one
agent doesn’t need to vanish for the other to thrive?
This session will take a strategic look at where our
industry is and suggest sustainable ways forward.
16:00 – 17:30
Ensuring User-Centred Privacy in a
Connected World
The ubiquity of mobile devices, the internet, apps and
services is expanding users’ digital footprints on a
massive scale. Today, data about devices and their
users is generated and broadcast in real-time, often by
default and without the user being aware or having
choice. There’s a need for a different approach to
giving users transparency, choice and control over
their data and privacy. How can devices, OSs, apps
and services be designed in ways that provide
pragmatic user-driven privacy choices and controls?
What frameworks exist and are emerging to ensure
data protection and privacy in a connected world?
18:00 – 18:45
Mobile World Live Keynote
Details on this and all sessions are available at

DAY 2
Tuesday
3 March
09:15 – 10:45
Keynote 3: The Road to 5G
In November 2013 the European Commission outlined
a vision for European leader in 5G. At the time the
term simply denoted something that comes after 4G
with no clear definition of what that would be and
reflected more of a political and social aspiration than
a technology plan. At this year’s edition of Mobile
World Congress, 5G is a term in common currency
despite being far from a reality. The telecoms industry
is in the early stages of some fundamental
technological changes reaching far beyond the radio
network. Where do visions of 5G fit into this? What is
the reality underlying the hype? And will Europe's
aspirations be met? Find out here.
11:15 – 12:45
Keynote 4: Innovating for Inclusion
Mobile Broadband and low cost smartphones & tablets
are bringing the next billion people online and
extending the benefits of the internet and advanced
communications services to an ever-greater share of
the world’s population. In both developing and
advanced economies, mobile is helping to bridge the
digital divide by delivering essential services where
they are most needed, as well as providing access to
other important online products and services. Beyond
the handset, opportunities also exist for embedded
technology and other connected devices to help
address the needs of underserved communities in
more efficient and impactful ways. Join an exciting
line-up of CEOs and visionaries to discover how
mobile will continue to help empower the individuals
and societies it serves.
14:00 – 15:30
Content Evolution for the Multi-Form
Factor Future
The constant evolution of new devices and technology
are changing the way we create, consume and
promote content. This session will explore how to
future-proof your content strategy and provide high
quality, targeted content across a multitude of
emerging form factors. How can companies drive
greater engagement, ensure a consistent consumer
experience and monetise this content effectively? This
session will feature an exclusive panel and demo
introducing a breakthrough collaboration between
Hollywood and the mobile industry. The panel will
demonstrate how consumers can own and share 4K
quality digital movies across multiple devices in a new
motion picture distribution model.

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14:00 – 15:30
Wearables
The burgeoning wearables market is exploding with
shipments forecast to grow from 22 million in 2014 to 135
million in 2018 (CCS Insight). Fitness trackers are the
fastest-growing category but the scope of the market is
almost unlimited. For example, implantable sensors may
herald a new era for healthcare, yielding truly life-
changing outcomes. Workplace wearables are also
attracting attention, whether for airline security or
enabling warehouse workers to access information while
keeping their hands free. Yet however undeniably exciting
the prospects are for wearables, barriers to adoption
persist and not everybody is convinced of their mass-
market appeal or real utility. Should wearables for men
look the same as those for women? How ruggedized do
they need to be? Is the smartwatch a smartphone killer?
And can the launch of the Apple iWatch galvanise the
wearables market to go mainstream?
14:00 – 15:30
Connected Citizens, Managing Crisis
Mobile technology is playing an increasingly central role
in shaping responses to some of the most critical
humanitarian problems facing the global community
today, from sporadic threats such as natural disasters or
epidemics to the more sustained threats posed by
waning food and water security. The ability of mobile
networks to facilitate communication between aid
agencies, affected populations and the international
community, and the use of handsets and smart devices
to share vital information and gather valuable data from
the field is transforming how solutions are developed
and resources deployed. This session will explore how
mobile operators and other industry players,
governments, NGOs and local communities are working
together to develop new solutions to tackle some of the
most important threats facing our societies today.
14:00 – 15:30
Realising the Enterprise IoT Opportunity
This session will look at the scope of Internet of Things
market opportunities and particularly how enterprises
can benefit from these. Companies in a variety of
industries from transportation to agriculture are getting
measurable results by analysing data collected from the
numerous different machines, equipment, devices,
appliances and other networked "things”. Enterprises are
increasingly looking to the Internet of Things in order to
improve operational efficiencies, create additional
sources of income and enable service orientated business
models. This session will explore how to enable IoT
within enterprise organisations, the future opportunities
and the key challenges and barriers to adoption.
16:00 – 17:30
Context is King: Capturing the Mobile
Content Opportunity
In recent years, demand for mobile services has
exploded as a significant, distinct marketing medium.
A consumer centric approach which values the
individual is key to capturing the full value of mobile
advertising and marketing. Advertisers recognise the
potential for personalised and effective customer
interactions at scale to drive meaningful consumer
relationships. This session will explore how big data
should be used to adapt and deliver engaging,
personalised content, to the right consumer, at the
right time. How can marketers capture context in real
time and develop insights to predict consumer
behaviour? Are programmatic strategies a must? What
are the opportunities with location based marketing?
16:00 – 17:30
The Rise of M&A: Key Strategies for
Business Transformation
M&A activity is shaping the industry for 2015. Telcos
are facing new challenges and opportunities as the
industry evolves. In the past 12 months we have seen
an unprecedented number of M&A transactions across
the globe. What is driving this recent craze? What
approaches need to be taken to ensure success and
continued growth within the mobile industry as we
experience rapid innovation within an extremely
competitive landscape? This session will focus on key
trends and strategies that have taken place in the past
year and also expectations for the future.

16:00 – 17:30
Health & Education for Connected
Citizens
Spurred by increased smartphone penetration and
transformative global macro-trends such as population
aging and the increasing burden of chronic disease
(predicted to account for almost three-quarters of all
deaths worldwide by 2020 by the WHO), mobile
healthcare is empowering patients and practitioners
alike, improving healthcare outcomes and reducing
cost. Wearable technology looks poised to play a key
role in the future of this market. Yet concerns relating
to reimbursement models, the regulatory environment,
standards and data security need to be allayed if
mobile health is to fulfil its potential. Meanwhile, for
the Education sector, mobile offers an invaluable
opportunity to promote effective new ways of
teaching and learning, enabling access to up to date
course materials anytime, anywhere. This important
session will showcase some of the world’s leading
mobile healthcare and education initiatives, with clear
takeaways for all stakeholders.
16:00 – 17:30
Mobile Retail: Delivering Contextual
Experiences to Drive Loyalty & Spend
The combination of commerce and mobile is providing
opportunities for service providers to rethink the
legacy retail environment and offer consumers
intuitive and seamless experiences, often using
enabling technologies such as NFC, QR codes and
beacons. Online, mobile, in-store and offline
experiences present different challenges for service
providers, from driving the use of mobile payments to
integrating mobile loyalty and couponing schemes.
Developing a successful, omni-channel retail strategy
requires an in-depth understanding of the context in
which consumers interact with their mobile devices
and environments. This session will discuss how
players from across the ecosystem are innovating to
disrupt the retail landscape to offer consumers a
seamless, end-to-end retail experience.
18:00 – 18:45
“If you’re into #MobileTechnology
and not here at MWC you’re
MISSING OUT!”
@anthonyodogwu
“A wonderful show, as always.
Tiring but seriously a far superior
show to CES”
@anandshimpi

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DAY 3
Wednesday
4 March
09:15 – 10:45
Keynote 5: The New Mobile Identity
The convergence of mobile and IT is creating new and
important business opportunities for mobile operators.
All-IP mobile networks will drive operational
efficiencies and provide new approaches to delivering
a consistently high level of QoS, while new products
and services will have the ability to scale faster than
ever before. These new platforms will also play a key
role in stimulating innovation in the broader digital
ecosystem, although persistent concerns over online
security and privacy will continue to present
significant challenges to the deployment of more
sophisticated services in areas such as healthcare,
finance and e-government. How will these changes
impact the development of hardware and devices?
Which emerging technologies will help best protect
consumers, businesses and governments from future
online threats? How can digital ID and authentication
technologies help enhance online security and provide
the mechanisms through which to deliver advanced
digital services?
11:15 – 12:45
Keynote 6: Digital Transactions and
Social Interactions
In the digital world the borders between advertising,
purchase and loyalty incentives have blurred, enabling
a few clicks to complete a sale direct from an advert
any time, any place. Meanwhile, social media enables
interactions with your retailers in real time, while
consumer reviews and recommendations have
boomed as a way to filter the good and bad online,
and to name and shame poor customer service. This
creates much greater convenience for consumers but
changes relationships between players throughout the
retailing, advertising, payments and social media
industries; creating fresh opportunities for all, while
starting to destabilise some established business
models and practices. What does this mean for these
vital industries and for the consumer? Business leaders
share their visions here.
14:00 – 15:00
Mobile Accessibility: The Business
Angle for Improving the Quality of
Life
One in every ten human beings on earth has a
disability. Our industry is fundamentally about serving
human needs, as a business imperative; and, indeed,
more and more disabled people are improving their
quality of life due to mobile technology solutions.
There is a long way still to go, though. This session will
examine the business benefits of supporting services
for disabled people as well as presenting live
demonstrations of cutting-edge services. Attendees
will leave this session understanding how we can
reconcile business imperatives with the opportunity to
benefit society.
14:00 – 15:00
Innovation 1
“Day three of MWC and still so
much to see. Does this conference
really have to end tomorrow?”
@JoWint13

14:00 – 15:00
5G
The as yet undefined "5G" standard is already an
important agenda item for telecom operators
worldwide with its promise of a tenfold increase in data
transmission speeds compared to current 4G
capabilities, much lower system latency and higher cell
traffic density making it a key enabler of the Internet of
Things. Without undermining existing network
investments, early movers in Japan and South Korea are
amongst those vying for 5G leadership, with the first
commercial trials anticipated between 2018 and 2020
to coincide with major global sporting events. China has
made a major ITU contribution on requirements. The
University of Surrey’s 5G Innovation Centre envisage a
perception of ‘infinite capacity’. The European
Commission has pledged €700 million towards funding
Public Private Partnership 5G research efforts. But will
5G prove a hard sell for investors or consumers? Is it
really about capacity or capability? With 212 billion
smart devices forecast by 2020 (IDC), how do you size
the market? With network virtualisation as a key
stepping stone to 5G, what are the other enabling
technologies? And crucially, what services will this next
generation user-centric network enable?
14:00 – 15:00
The Explosion of Imaging
Digital photography is now a ubiquitous feature for most
smartphone and tablet users. Applications and online
platforms are leveraging the different roles photos and
images can play in our lives with a set of innovative and
compelling user experiences which have transformed
the way we communicate with each other and engage
with the world around us, driving an explosion in
imaging that will see trillions of photos taken and shared
online in the coming year. How is this phenomenon
driving the development and design of new devices,
products and services? How will innovations in imaging
technologies be integrated into future offerings? Finally,
given the different functions photos can serve, how are
concerns over privacy and ownership being addressed
by different service providers?
15:15 – 16:15
Innovation 2
15:15 – 16:15
Net Neutrality: Defining the Future of
The Internet
An open Internet allows start-up companies to reach
scale and offer services at marginal costs to a global
audience. It has been the most important driver of
technological innovation in this century. Capping
Internet access based on type of traffic may end up
discouraging an open entrepreneurial environment
where human creativity, rather than technical or
commercial limitations, defines the boundaries of
innovation. On the other hand, it's misleading to
suggest that broadband infrastructure was not a big
part of all innovation the world has witnessed to date.
Building this infrastructure costs enormous amounts of
money, often covered by telcos as well as cable
companies and defining broadband as utilities may
hinder future investment in faster networks. This
session will bring industry leaders as well as regulators
to the forefront of the net neutrality debate, offering
our audience with a unique opportunity to engage in
this industry-defining topic.
15:15 – 16:15
Mobile Gaming
The global video games business is set to break the
$100 billion mark over the next year, driven in large part
by the amazing growth in mobile gaming, which will
account for more than a fifth of that value. But while the
performance of mobile platforms continues to increase
and to offer more varied, compelling and immersive
gaming experiences, it seems that monetisation is
almost strictly limited to the freemium model, which
accounted for more than 90% of mobile gaming
revenues in 2013. With much of the future growth in
mobile gaming set to come from emerging markets, it’s

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clear the appeal of freemium is set to continue. Join
some of the leading developers in the industry as they
discuss how gaming will evolve on mobile in the coming
years, why freemium is proving such an attractive
model and the impact it has on developing compelling
gaming experiences and which alternative models
might prove fruitful in the coming years.
16:30 – 17:30
Sustainable Growth, Powered by
Mobile
With over 7 billion mobile connections globally, the
mobile industry can be safely considered a scale
business. And since we live in a world with limited
resources, whenever scale is in play the need to find
sustainable ways of serving billions of users becomes
imperative. Affordability is a big challenge as we try to
connect hundreds of millions of new users – mostly in
Africa - to our global community, which calls for
affordable devices and sensible ways of sharing
networking equipment. Therefore, affordable and
sustainable growth as well as a smart way of recycling
used goods has become a business necessity and our
industry is increasingly allocating more resources to find
the right balance. This session will cover the economic,
environmental, cultural and technical challenges of
handling billions of consumers while connecting the last
frontier of unconnected users to the world.
16:30 – 17:30
Innovation 3
16:30 – 17:30
The New Security Challenges:
Perspectives from Service Providers
The security threat landscape is highly dynamic and
growing rapidly as devices and apps continue to
proliferate and as we move towards a world of
connected things. Security threats can have major
human, economic and technical ramifications for
consumers, enterprises and service providers. Against
a backdrop of advancing technologies and security
legislation, service providers from across the
ecosystem must ensure that security is top-of-mind in
product and service development and that they are
one step ahead of the threat landscape. What are the
new security challenges and how are they being
addressed by service providers?
16:30 – 17:30
Mobile Gamification
Defined by Gartner as ‘the use of game mechanics and
experience design to digitally engage and motivate
people to achieve their goals’, gamification is a novel
way to influence the behaviour of customers and
employees alike. Despite the fact that Gartner’s ‘Hype
Cycle for Emerging Technologies’ report recently
mapped gamification in the ‘Trough of
Disillusionment’, there is little cause to be alarmed,
with its huge potential for a variety of applications,
many of which are greatly enhanced by mobile
connectivity. For examples, utility companies globally
are expected to spend $13.5 million on gamification in
2014, rising to $65 million by 2016, according to IDC
Energy Insights. This highly interactive session will
take a “gamified” approach to presenting the
experiences of utilities, brands, enterprises and other
key early adopters.
18:00 – 18:45

DAY 4
Thursday
5 March
09:30 – 11:00
Keynote 7: Innovation at the Edge of
Real and Virtual
While the Internet of Things has been gathering
headlines and attention as a way to make our world
smarter and more connected, some companies are
quietly working in different ways to cross the divide
between digital and physical worlds. The results can
be surprising and impressive, with the potential to
touch our lives in many ways. This keynote session
brings together eye-opening and inspiring examples of
innovation blurring the boundaries between the real
and virtual spheres.
11:30 – 13:00
Unifying Network IT & Telco IT
The phenomenon of “Network IT-isation”, bringing
NFV and SDN technologies to the network, has
received a great deal of attention. There has been a
core of essential systems and services within the
operator that have always been IT-based, however,
such as policy, provisioning, charging, billing and
CRM. Integrating these components with fresh
approaches to network management, security and
orchestration present a wide variety of opportunities
but will require some finesse. This session examines
what we need to do in order to get the best from new
and old software assets.
11:30 – 13:00
Enterprise Services – Connecting SMEs
In an increasingly digital economy, businesses of all sizes
and across all sectors are coming to rely more and more
on high quality internet access and data services over
traditional enterprise voice services. This shift in demand
has presented existing service providers, especially in
the fixed line space, with a number of operational and
technical challenges, particularly in relation to the SME
segment, which despite its fragmented nature, accounts
for about 90% of businesses and more than 50% of
employment worldwide. How can mobile operators take
advantage of existing technology solutions to cater to
this underserved market? How can traditional enterprise
service models evolve to take into account the diverse
requirements of this segment? How will solutions vary
across different economies, and across different sectors?
11:30 – 13:00
Navigating the Mobile Contactless
Payments Landscape
Mobile contactless transactions are utilised in a variety
of services ranging from payments to ticketing to
access control. Much of the industry’s focus has been
on mobile contactless technologies such as NFC for
use in mobile payments, which requires greater
ecosystem collaboration and levels of investment, but
arguably greater returns for the ecosystem. Hardware
and software-based approaches to conducting mobile
contactless payments are suited to particular
transactions and present different advantages and
challenges to the ecosystem. In addition, software-
based approaches are adding to the choices that
consumers have to make mobile payments. This
session will explore the evolving landscape of mobile
contactless payments and will showcase some of the
latest mobile contactless innovations to drive usage of
mobile payments.

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11:30 – 13:00
Everything is Connected: Enabling IoT
Despite a lot of media buzz around smart homes and
wearables, the Internet of Things is still at an early stage
of its development, with discussion still required on the
difference between M2M and IoT. What will be the role
of operators as they evolve beyond M2M connectivity to
enabling the future internet of things? With Gartner
predicting 26 billion connected units by 2020, always-
on connectivity and consistently fast, secure network
performance is required. IoT communications providers
will need to move to open, transparent, scalable and
cost-effective approaches. How will service providers
ensure the technical capabilities, smooth out the
complexities and support developers to drive the
growth of IoT beyond the hype?
14:30 – 16:00
Network Investment: Making Money
The rapid change of the industry is an undoubted fact.
Owing to this, carriers are struggling to convert
network investments into higher revenues. What
strategies should they adopt in order to make money
in the future? This session will look at the issue from
key perspectives: Operator case studies of network
monetization; delivering enhanced end-user services
and QoE - what is the customer willing to pay for; the
business case for network versus other strategic
investments. Featuring keen analysis and lively debate,
don’t miss this critical discussion.
14:30 – 16:00
The Evolving Landscape of Enterprise
Mobility Managed Services
Mobility is often being embraced by enterprises as an
enabler of business transformation to drive greater
efficiencies, agility and customer engagement.
Enterprise mobility managed services are evolving to
offer a more comprehensive range of services to
address the growing needs of global enterprises, from
mobile device management to application
development to dedicated onsite IT support, and can
free up enterprises to focus on their core
competencies. Furthermore, if enterprise mobility
managed services from a single service provider have
the broad capabilities, are based on an open
ecosystem and can scale, global enterprises could
benefit from deploying these services to address
fragmentation issues. This session will explore how
enterprise mobility managed services are evolving to
address the growing needs of global enterprises.
14:30 – 16:00
Commerce Transaction
Interoperability
14:30 – 16:00
The Business of IoT
Simply connecting ‘things’ is not enough to capture
the explosive potential of the Internet of Things. In
order to succeed, organisations must strive to realise
the full business value of IoT. Big data and analytics
presents huge opportunities to develop & improve
services and experiences by capturing, processing, and
analysing data from an increasing range of sources.
Discussion will explore the need for a re-examination
of business models to profitably play in this new
world. What does it take to build successful
applications for the IoT? How must platforms evolve to
enable new approaches to application development
which will capture new users? This session will explore
how to improve IoT experiences, increase business
impact, and capture revenue.

GSMA Seminars provide insight and developments on key GSMA and industry initiatives.
They offer a unique opportunity to hear from industry experts and further your knowledge in
the topical areas that really matter to the industry.
The areas covered in 2015 will include Personal Data, Connected Living, Digital Commerce, Network 2020,
Spectrum, other Public Policy matters and Mobile for Development.
GSMA Seminars run throughout all four days of Mobile World Congress and seating is available on a first-come,
first-served basis.
The GSMA Seminar Theatres are located in CC1, just above the South Entrance building.
Monday 2 March
09:30-11:30 Network 2020-Mobilising the
All-IP future
12:00-13:30 Digital Inclusion
14:00-17:00 Mobile for Development
Tuesday 3 March
09:00-12:00 Personal Data
12:30-14:00 Digital Commerce - Retail
14:30-16:00 Digital Commerce - Mobile Payments
16:30-18:30 Mobile Money
Wednesday 4 March
09:00-11:00 Spectrum
11:30-13:30 Future of the SIM
14:00-18:30 Connected Living-Successfully
Scaling the Internet of Things
Thursday 5 March
08:30-10:00 Privacy
10:30-12:00 Mobile World Capital Barcelona
12:30-15:00 GSMA Marketplace
12:30-15:00 Managed Services
GSMA Seminars

LEARN
Partner Programmes
Agenda at a Glance
Partner Programmes offer MWC attendees the opportunity to amplify their knowledge about the mobile
industry. The programmes are developed and presented by some of the top organisations in the mobile
ecosystem, and provide invaluable industry learning opportunities for our attendees. MWC will also continue to
address rapidly growing interests in mobile amongst key vertical industry sectors. Well-known and highly
regarded industry domain leaders will lead a range of vertical industry programmes.
The programmes take place in Hall 8.0 unless otherwise specified. They're comprised of:
Application to attend Partner Programmes will be available soon. Please visit any Partner Programme page on
the MWC website for more information.
MONDAY,
2 MARCH
TUESDAY,
3 MARCH
WEDNESDAY,
4 MARCH
THURSDAY,
5 MARCH
Partner Events: Partner Events: Partner Events:
• Eyefortravel
• Gionee Communication
Equipment
• IAB
• NAB Show Collaborative
• Schneider Electric
• Taiwan Trade Center,
Barcelona
• Dolby
• GTI Summit
• Huawei
• IBM
• Juniper Networks
• McCann Worldgroup
• AllSeen Alliance
• AppNexus
• CA Technologies
• ECHAlliance
• Mobile Media Summit
• Samsung
App Developer Conferences: Forum Series: Professional Training: Power Hour:
• Microsoft • LTE & Backhaul Forum
• ZTE
• Mobile Security Forum
• AVG
• Award Solutions • Laird
• OPNFV
Professional Training:
• Award Solutions
PARTNER
EVENTS
Full or half-day co-
located events
developed and led by
our corporate partners.
These partners
determine the content
and topics covered
which can include new
programme initiatives,
emerging market
trends, and, or product
development. Any
attendees interested in
learning about what is
up and coming in the
mobile ecosystem
shouldn’t miss these
programmes.
APP DEVELOPER
CONFERENCES
Part of our popular
App Planet
programme, these
events are targeted
towards app
developers and the
app developer
community which
design software for
many different
platforms. If you’re
looking to gain
knowledge on how to
develop apps, promote
apps, and build
relationships within the
developer community,
these programmes will
be of particular interest
to you.
FORUM
SERIES
The LTE & Backhaul
Forum and Mobile
Security Forum are
led by corporate
partners who will
conduct their session
with content
developed to embrace
the Forum topic. They
also provide insight
into their company’s
goals and objectives
as it relates to the
Forum topic. If you
are looking for
different perspectives
on one topic, plan to
attend these sessions.
POWER
HOUR
Don’t miss quick
paced sessions that
cover a variety of
topics. Each session is
an hour long, and
presenting companies
will deliver a specific
message,
announcement, or
host a product
demonstration.
PROFESSIONAL
TRAINING
These training sessions
provide opportunities
for attendees to
expand their
knowledge base and
fulfill their personal and
professional goals
through the latest
knowledge and
practical application.

Partner Programmes
Partner Events
AllSeen Alliance
The AllSeen Alliance is the world’s
largest open source Internet of
Things initiative. This collaborative
project is dedicated to enabling
and driving the widespread
adoption of products, systems and
services through an open,
universal development framework
supported by a vibrant ecosystem
and thriving technical community.
Join us to learn how you can
participate in the Internet of
Everything. For more information,
please visit:
www.allseenalliance.org.
Programme details and agenda
are in development and will be
available soon. Please visit
www.mobileworldcongress.com/
partner-programmes for more
information.
information.
The Art and Science of
Storytelling in 2020
Phones, tablets, and the Internet
of things are changing how we
consume content and interact
between the digital and the real
world. Technologists at Dolby
think about mobile not only as a
new canvas for creators to use for
storytelling, but also as a tool for
consumers to participate in the
creation and sharing of stories.
Join us with a panel of storytellers
and innovators for a deep dive
into how art and science come
together to enable the future of
storytelling.
Eyefortravel Conference
How mobile, data, and innovation
will dictate which travel
companies grow. It's a perfect
wave of change, data analytics
and mobile, two highly eﬀective
ways of selling travel have joined
to force you to change the way
you run your business. Join a 1 day
strategic conference, led by 16
board level travel industry
executives and be inspired by the
opportunities and understand the
threats that mobile and analytics
are going to throw your way.
2nd Health & Wellness@
Mobile World Congress
European Connected Health
Alliance is leading the 2nd Health
& Wellness programme covering:
• Driving innovative business
models through technology for
big data, smart homes and cities,
ehealth, mhealth, personalised
health, wearables techs…
• Empowering consumers,
citizens, health and social care
providers and payers through
the use of mobile technology
Outline:
3 March, will be held in the Mobile
World Centre Barcelona.
4 March, will be held in the heart
of the MWC at Fira Gran Via.
Wednesday, 4 March
09:00 – 13:00
Hall 8.0, Theatre A
Wednesday, 4 March
15:00 – 19:00
Hall 8.0, Theatre A
Monday, 2 March
09:00 – 17:00
Hall 2, CC2 Auditorium
Wednesday, 4 March
09:30 - 17:30
Hall 8.0, Theatre C
Wednesday, 4 March
09:00 – 19:00
Hall 8.0, Theatre B
Tuesday, 3 March
09:30 - 13:00
Hall 8.0, Theatre C

LEARN
Smartphone Launch Event
Gionee is China’s leading mobile
telecommunications company.
Gionee's flagship product ELIFE
E7 has attracted the attention of
technology with the world's first
16MP rear camera, and the latest
ELIFE S5.1 is listed in Guinness
book of World records as the
world's slimmest smartphone.
This year, Gionee will bring the
upgraded model of ELIFE E series
to MWC with more surprises. Be
sure and join us to see first-hand
the ELIFE E smartphone.
LTE TDD/FDD International
Summit 2015 (GTI Summit)
The LTE TDD/FDD International
Summit 2015(GTI Summit), hosted
by Global TD-LTE Initiative (GTI),
is aiming to promote the TD-LTE
global large scale
commercialisation, LTE TDD/FDD
convergence and create new
business value. This Summit will
bring together government
agencies, pioneering operators,
global organisations and
industries to share their insights
and visions about the new
business opportunities in 4G era
and explore the 5G development
in the future.
Open Cloud Summit
Huawei is a leading ICT solutions
provider. Our telecom network
equipment, IT products, and smart
devices provide solutions in 170
countries and regions worldwide.
With annual sales revenue of 39.6
Billion USD in 2013, Huawei ranked
285th on the Global Fortune 500.
Together with our partners, we are
building a better connected world.
Innovation in Mobile: Now,
New and Next
This full-day event will focus on
mobile marketing, with a special
spotlight on innovation and “what’s
next” in mobile technology, media
and advertising. Agency
executives, brand marketers, as
well as leaders from carriers and a
select group of pre-IPO companies
producing next-generation mobile
technology come together to
explore the current and future
landscape of mobile. Topics will
range from mobile measurement to
wearable tech and Internet-of-
Things, to emerging automobile
technology, with a focus on US,
Europe and high-growth emerging
markets. Speakers and sessions to
be announced.
IBM MobileFirst Theatre
Session
IBM MobileFirst enables new ways
to work that empower employees
and better serve customers. We’ve
learned from over 6,000 mobile
engagements that you need
technology and industry
knowledge to get the best returns
from your mobile initiatives. Our
capabilities are broad yet flexible
enough to help at any point in your
mobile journey. Join us to learn
how IBM MobileFirst can make
your employees more effective and
enhance your interactions with
customers and partners.
Monday, 2 March
09:00 – 19:00
Hall 8.0, Theatre F
Tuesday, 3 March
09:00 – 13:00
Hall 8.0, Theatre F
Tuesday, 3 March
09:30 – 12:00
Hall 8.0, Theatre E
Monday, 2 March
14:30 – 18:00
Hall 8.0, Theatre D
Tuesday, 3 March
15:00 – 19:00
Hall 8.0, Theatre C

Partner Programmes
Partner Events
Telco Cloud and the Road to 5G
The mobile network is under
pressure to meet the demands of
growing smartphones and data
usage, but also enterprise
applications and the internet of
everything.
We’ll cover the transformation to a
Telco Cloud – an agile, customer-
centric platform for service
innovation. A combination of
service provider, analyst and
vendor perspectives combined
with real-world learning will
explore where to start, what
applications will deliver the best
ROI, and what services will create
value for your customers. From
SDN in the access network, to
data center evolution, and NFV for
service creation, this session will
prepare you for a telco cloud
architecture and the road to 5G.
Mobile Forward: Data
Everywhere
By Invitation Only
For the 4th year running, McCann
Worldgroup’s one-day MOBILE
FORWARD session will help our
clients explore technologies and
trends that shape the mobile
future through a series of industry
and visionary speakers.
Mobile Media Summit @ MWC
Mobile Media Summit is back as
the oﬃcial marketing and
advertising partner of Mobile
World Congress and will feature
advertising, digital, media and
mobile leaders from the world’s
biggest agencies and brands
including: Unilever, Visa, Nestle,
Ogilvy, Mindshare, OMD, Universal
McCann, PHD, MediaCom and
many more. Drawing in the most
advertisers, this is the largest
event in mobile media and
advertising. Don’t miss out on
Mobile Media Summit.
Learn more at:
http://mobilemediasummit.com/
mms-at-mobile-world-congress-
2015/
Media and Entertainment in a
Multiplatform World
From content production and
monestisation, to the more
esoteric aspects of transmedia
and broadcast media thinking,
NAB Show Collaborative will once
again bring together innovative
industry leaders, to share their
insights and views on the future of
media and entertainment in multi-
platform world. This year
#Collaborative 2015 will further
extend to cover luxury brands as
broadcast media entertainment,
multi-platform TV and ﬁlm
production, together with M&E
master classes from the best in
the industry.
information.
Wednesday, 4 March
09:30 – 19:00
Hall 8.0, Theatre F
Tuesday, 3 March
13:00 – 16:00
Hall 8.0, Theatre A
Tuesday, 3 March
16:15 – 18:30
Hall 8.0, Theatre D
Monday, 2 March
09:00 – 19:00
Hall 8.0, Theatre C
Wednesday, 4 March
09:00 – 19:00
Hall 8.0, Theatre E

LEARN
Combine Performance,
Sustainable Growth & Services
As a global specialist in energy
management, Schneider Electric
offers integrated solutions to
make energy safe, reliable,
efficient and green. While the
Telecom business needs scaling up
to meet ever growing demand, it
also needs to reduce energy
expenses, improve sustainability,
guarantee uptime and improve
performance of all critical sites.
With a comprehensive offer on
data center solutions, services and
software, as well as sustainability
and energy services, Schneider
Electric can help you solve your
challenges. Watch Overcome
Telecom Challenges on
schneider-electric.com.
Taiwan Excellence
For a second year, Taiwan Trade
Center, Barcelona will present a
unique programme at Mobile World
Congress. Focusing on five key
indicators: R&D, Design, Quality,
Marketing, and “Made in Taiwan,”
we are known for assisting Taiwan
businesses and manufacturers to
promote their products and
services in international markets.
Join us as we explore how
businesses and manufactures can
connect in the international market.
App Developer
Conferences
Mobile App Development for
Windows Devices
Whether you’re currently a
Microsoft developer or just curious
about what we’ve been up to, join
Windows in Hall 8 for a tour of
what’s new. Go deep with
educational sessions on
development and design, then get
hands-on with the tools. Find out
what programs, offers and
resources are available to help
your app reach millions of users
on Windows phones, tablets and
PCs. Check back for more details
on session topics and don’t forget
to visit our development experts
at the Microsoft booth in Hall 2.
Forum Series
MOBILE SECURITY FORUM
Business and the Partner
Opportunity for the Internet
of Things
Businesses today rely on the cloud
to deliver new services for their
customers quickly and efficiently.
The complexity of connecting
devices together and keeping
them up to date, secure,
monitored and always on is top of
mind. Businesses are no longer
sure if they can trust those devices
to work as they should, or to keep
data safe, private and within their
control. AVG will discuss how to
maximise this opportunity for
business and simplify success in
an IoT world.
LTE & BACKHAUL FORUM
Expanding the LTE boundaries
While LTE deployments are still a
challenge for operators, the
increasing adoption of LTE devices
is pushing the industry to deliver
new answers. Increased traffic and
customer expectations are driving
solutions such as LTE-A, FDD/TDD
convergence with carrier
aggregation and adaptive antenna
system implementations.
In this LTE & Backhaul session,
operators and vendors will share
their experiences and solutions to
effectively drive this innovation
road, with the 5G destination in
the horizon.
Monday, 2 March
09:00 – 19:00
Hall 8.0, Theatre E
Monday, 2 March
09:00 – 13:00
Hall 8.0, Theatre B
Monday, 2 March
15:00 – 19:00
Hall 8.0, Theatre A
Tuesday, 3 March
11:45 – 14:00
Hall 8.0, Theatre D
Tuesday, 3 March
14:00 – 16:15
Hall 8.0, Theatre D

Partner Programmes
Power Hour
Power Hour Presenters:
Protecting and Connecting
Professional
Training
NFV and VoLTE Training
Join Award Solutions as they
deliver NFV and VoLTE training
events at MWC. These training
events are included with all pass
types and seating is limited.
Reserve your spot early! For
questions or more details contact
beverly@awardsolutions.com.
Thursday, 5 March
11:30 – 12:30
Hall 8.0, Theatre B
Thursday, 5 March
10:00 – 11:00
Hall 8.0, Theatre B
#MWC14 as always, a great trade
show. Serious business. See you
next year”
@ylechelle
“MWC is the only event of its kind
where tech and mobile giants
meet to share awesome ideas. Will
you be there?”
@devbatch

Choose Your Pass
Pricing Notes & Discount Information
• Passes provide access to all four event days
• Prices shown above do not include VAT
• GSMA Members are eligible to receive a 30% discount on all passes sold by the GSMA
• The oﬃcial currency of Mobile World Congress is the Euro
• Accepted forms of payment are credit cards and wire transfer
* EVP pass holders who have been shortlisted in the Global Mobile Awards will be granted access to Hall 4 for the Awards Ceremony.
Visit www.globalmobileawards.com for more information.
My MWC – The Oﬃcial GSMA Event App
Our event customisation and planning tool • • • •
Exhibition
1,900 exhibitors showcasing the latest products, devices
and technologies
• • • •
4YFN (@ Fira Montjuïc)
Four Years From Now is a gathering of entrepreneurs,
investors and innovation enthusiasts, created by Mobile
World Capital Barcelona and GSMA
• • • •
GSMA Seminars
Insights and developments on key GSMA and industry
initiatives
• • • •
Partner Programmes
Partner Events, App Developer Conferences, Forum Series,
Power Hour sessions and more!
(Pre-registration may be required for attendance)
• • • •
Keynotes & Conference Sessions
Includes access to conference presentations • • •
Global Mobile Awards Ceremony
Tuesday, 3 March. Watch as the industry’s best receive
recognition*
• • •
GSMA Intelligence Report
Receive a complimentary copy of the quarterly GSMA
Intelligence Report
• •
VIP Networking Lounge Access
Find a seat, hold a meeting or make new contacts in the
exclusive VIP Networking Lounge
• •
Conference Lunch
Network with fellow attendees in the centre of the action • •
Dedicated Pre-Event Customer Service
Receive expedited assistance when contacting
our customer care teams
• •
Pre-Event Mobile World Live Webinar
Participate in a pre-event update from key leaders in the
mobile ecosystem
• •
The Platinum Experience
Experience unparalleled networking opportunities and
exclusive access to key industry leaders
•
Exhibition
Visitor Pass
€749
Silver
Pass
€2,199
Gold
Pass
€2,699
Platinum
Pass
€4,999

Registration Info
Registration Opening Hours
All hours are provisional. Please visit www.mobileworldcongress.com/attend/register/onsite-
registration for up to date information on opening hours.
DATE BARCELONA AIRPORT T1 & T2B FIRA GRAN VIA
Friday, 27 February 09:00 - 20:00 n/a
Saturday, 28 February 09:00 - 20:00 09:00 - 18:00
Sunday, 1 March 09:00 - 00:00 09:00 - 20:00
Monday, 2 March 07:00 - 16:00 07:00 - 20:00
Tuesday, 3 March n/a 07:30 - 19:00
Wednesday, 4 March n/a 07:30 - 19:00
Thursday, 5 March n/a 07:30 - 16:00

Visa Information
GSMA can provide attendees with a supporting visa
invitation letter which you can request through the
registration system (please fill in your passport
details in ‘Step 2 – Personal Data’). You must have
paid your registration fee in full, as well as
completing the Passport Details section, in order to
receive visa support.
If you do not require a visa, please do not apply for
visa support as the GSMA will not issue supporting
information for nationalities that do not require a visa.
For more information visit our Registration FAQs page:
www.mobileworldcongress.com/reg-faqs
Final Confirmations
Attendees will receive a Final Confirmation via email
only after completing your registration and payment in
full. Your Final Confirmation must be brought with you
onsite to collect your badge. You may also find your
Final Confirmation under the ‘My Reg & Digital Badge’
feature from within My MWC – The Official GSMA
Event App.
Registration Services in the Official
GSMA App
The Digital Badge is a feature available in My MWC
which allows you to use your NFC-enabled handset to
access Mobile World Congress.
The Digital Badge will enable you to enjoy ease-of-
access during MWC, passing through dedicated Digital
Badge entrance lanes at the venue without having to
repeatedly show Photo ID. You will only need to show
official Photo ID once to collect your printed badge
and to validate your Digital Badge photo. Additionally,
you may use your Digital Badge to attend conference
sessions held in Hall 4, subject to having a Silver, Gold
or Platinum Pass.
You can download My MWC and obtain your Digital
Badge by entering “GSMA” in your app market and
selecting ‘My Reg & Digital Badge’ from within the
GSMA app.
Note: to use the Digital Badge, your handset must be
NFC-enabled and running on Android 4 or Windows
Phone 8 operating systems.
Age Restriction
Admission to Mobile World Congress is restricted to
industry professionals and application developers. All
attendees must be 16 years or older. Any requests for
visitors under the age of 16 must be put in writing to
registration@mobileworldcongress.com. Requests
must be approved by GSMA prior to the event.
Attendees under the age of 16 will not be able to enter
the event without GSMA’s prior written approval.
Registration Enquiries
To learn about our substitution or cancellation
policies, or for other registration-related questions,
you can find additional information on our
Registration FAQs page:
www.mobileworldcongress.com/reg-faqs
General Queries:
registration@mobileworldcongress.com
Exhibitor Queries:
exhibitorregistration@mobileworldcongress.com
“MWC starts to look like
the Louvre – impossible
to visit even in one week!
Great to be here!!”
@jorgecrr
“I have attended many
trade shows but none
as good as this one!”
@GoSkytext

The Star Alliance™ Members Airlines have again been
appointed as the Official Airline Network for GSMA Mobile
World Congress 2015.
To obtain the Star Alliance Conventions Plus discounts please follow
the below steps to access the Conventions Plus online booking tool.
• Visit www.staralliance.com/conventionsplus/delegates/
• Under “Delegates login” enter conventions code LH07S15
Registered participants plus one accompanying person travelling to the event can qualify for a discount of
up to 20%, depending on fare and class of travel booked. The participating airlines for this event are:
To obtain these special fares or discounts and for booking office information please visit www.staralliance.com/conventionsplus/delegates/.
• Adria Airways
• Aegean Airlines
• Air Canada
• Air China
• Air New Zealand
• ANA
• Asiana Airlines
• Austrian Airlines
• Avianca
• Brussels Airlines
• Copa Airlines
• Croatia Airlines
• EgyptAir
• Ethiopian Airlines
• EVA Airways
• LOT Polish Airlines
• Lufthansa
• Scandinavian Airlines
• Shenzhen Airlines
• Singapore Airlines
• South African Airways
• SWISS International Air Lines
• TAP Portugal
• THAI
• Turkish Airlines
• United
Travel Information
International Travelers Save
Up To 20%with the Star
Alliance™ Network
Hotel Accommodation
Once again, we were proud to have b network as our
Official Supplier for Hotel Accommodations for
Mobile World Congress. In partnership with the
Barcelona Hotel Association, b network has secured a
range of great accommodation solutions at every
price point and is ready to assist with accommodation
bookings at more than 300 hotels from two-star
budget to five-star luxury in the Barcelona area.
b network has negotiated with the majority of the
city’s hotels to provide the best possible rates for
MWC attendees. b network’s rates are usually 25%
to 50% lower than rates on the direct market
(depending on the type of room).
Book your accommodation while great locations
and prices are still available!
Tel: +34 93 550 03 50
Fax: +34 93 414 17 86
Email: mobileworldcongress@b-network.com
Web: www.mobileworldcongress.b-network.com

Barcelona: A Magical City
There are few cities in Europe – or
around the world – that have an
allure quite like Barcelona.
Whether you’re interest lies in
amazing architecture, sandy
Mediterranean beaches, dance
and culture, historical significance,
vibrant party scenes, or
gastronomical delights, Barcelona
has something for you. You’ll
definitely want to soak up the city
while you’re in town for MWC. Be
sure to schedule some time
before or after the event to
experience the best of Catalonia!
Your Arrival
Most attendees enter the city via
Barcelona Airport, which is
located just ten minutes away
from Fira Gran Via and is served
by more than 110 airlines. Of
course, the city is also served by
the AVE high-speed train, which
connects with the European Rail
network via Madrid.
Getting Around
Public transport in Barcelona is
convenient, inexpensive, and
reliable. Between the city’s
underground Metro system, trains,
buses or plentiful taxis, you’ll find
it very simple to make your way
anywhere you’d like to go. Be sure
to visit
transportation/ for full details on
how to use these options to get
to and from the venue.
See the Sights
Everyone you ask will name a
different Barcelona sight as their
favorite. From the pedestrian
avenue Les Rambles and the
Gothic Cathedral to the as-yet-
unfinished Sagrada Familia church
or the works of Antoni Gaudí,
there is much to see. Barcelona
Turisme has a wonderful website,
www.barcelonaturisme.com, to
help you narrow down your many
options.
Stay Safe
Barcelona is a safe city.
Nevertheless, while you are visiting
we suggest taking common-sense
precautions as you would when
visiting any major city, including
carrying only as much cash as you
need, keeping an eye on your
personal belongings, both inside
and outside the Congress venue,
and remaining vigilant in crowds,
restaurants and on public
transportation. Watch out for
people creating distractions and
diversions. Also, we strongly
suggest you remove your Congress
pass when you leave the venue, so
as not to advertise that you’re
carrying the latest mobile devices.
However, if you do experience a
security incident while in
Barcelona, please call +34 900 77
2015, a free 24-hour security
telephone number providing
assistance and information during
the event days. Making a report
helps the city to fight petty crime.
This service covers the entire city
of Barcelona - not just the event
venue - and the number will be
printed on the back of your
Congress pass for easy reference.
Be sure to visit
travel for more information and
helpful links.
“In most cities, when you want
to see great art, you go to a
museum. In Barcelona, you
just take a walk.” – Jim Ferri
“A few hours at #MWC
and one knows why it’s
a world class thought
leadership conference!”
@tech_mahindra

Sponsors & Partners
2015 SPONSORS & PARTNERS
OFFICIAL SUPPLIERS
OFFICIAL MEDIA PARTNERS
SUPPORTING SPONSORS
SUPPORTERS

GLOBAL MOBILE AWARDS
CATEGORY SPONSOR
MINISTERIAL PROGRAMME AND MOBILE WORLD SUMMIT
OFFICIAL SPONSOR
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MWC15: Explore the Edge of Innovation at Mobile World Congress

MWC15: Explore the Edge of Innovation at Mobile World Congress

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MWC15: Explore the Edge of Innovation at Mobile World Congress