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Gm Internet Marketing

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Anil Kumar
Anil Kumar

general motors internet marketing

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Chapter 4 General Motors Case How Much Can the Internet Help GM?
General Motors Size ,[object Object],[object Object],[object Object]
Vehicle Brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Manufacturing ,[object Object],[object Object]
[object Object],[object Object]
New CEO ,[object Object],[object Object]
[object Object],[object Object]
eGM ,[object Object],[object Object],[object Object]
Selling vehicles online ,[object Object],[object Object]
Why are dealers so important? ,[object Object],[object Object],[object Object],[object Object]
GM using the Internet to promote sales ,[object Object],[object Object],[object Object],[object Object]
www.GMBuyPower.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
www.GMBuyPower.com ,[object Object],[object Object]
www.gm-dealerworld.com ,[object Object],[object Object]
GMAC SmartAuction ,[object Object],[object Object]
Building vehicles to order ,[object Object],[object Object]
Build to Order ,[object Object],[object Object],[object Object]
Build to Order ,[object Object],[object Object]
Build to Order ,[object Object],[object Object],[object Object]
Online Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OnStar ,[object Object],[object Object],[object Object]
OnStar ,[object Object],[object Object],[object Object],[object Object],[object Object]
OnStar Inefficiencies ,[object Object],[object Object],[object Object],[object Object]
Internal Uses ,[object Object],[object Object],[object Object]
Teamcenter Engineer 7 ,[object Object],[object Object],[object Object]
Internal Uses ,[object Object],[object Object]
Socrates ,[object Object],[object Object],[object Object]
Changes at GM ,[object Object],[object Object],[object Object],[object Object]
Changes at GM ,[object Object],[object Object]
Question 1 ,[object Object]
INFORMATION SYSTEMS AND BUSINESS STRATEGY
Competitive Forces ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Forces ,[object Object]
INFORMATION SYSTEMS AND BUSINESS STRATEGY
Value Chain Model ,[object Object],[object Object]
Question 2 ,[object Object]
[object Object]
Question 3 ,[object Object]
[object Object]
Question 4 ,[object Object]
[object Object]
Question 5 ,[object Object]
[object Object]
Question 6 ,[object Object]
[object Object]

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Gm Internet Marketing

  • 1. Chapter 4 General Motors Case How Much Can the Internet Help GM?
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  • 35. INFORMATION SYSTEMS AND BUSINESS STRATEGY
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