2. CONTENTS
• OUR BRAND PHILOSOPHY
• ABOUT CROMA
• ABOUT INFINITI RETAIL LIMITED
• WHY CROMA?
• STORE OBJECTIVES
• STORE FORMAT
• PRODUCT CATEGORY
• STORE LOCATIONS
• STORE PHOTOS
4. Brand Philosophy
• If service wasn't important.
• If technology wasn't complex.
• If variety wasn't confusing.
• We would have no reason to be in
business.
• We help you buy.
5. About cromā
•India’s first national , large format, specialist
retail chain for consumer durables &
electronics.
•Croma is owned and run by Infiniti Retail
Limited Infiniti Retail – a 100% subsidiary of
Tata Sons.
•Woolworths Ltd, provides technical support
and strategic sourcing facilities from its global
network.
6. • The first Croma store was launched in Juhu,
Mumbai on October 9, 2006
• Croma has over 180 brands and 6000 products
• Plush stores, floor space between 15,0000 to
20,000 sq. feet
• 15 Stores currently located in 5 cities.
• Croma planning to open 100 stores across
India
7. About Infiniti Retail Limited
Infiniti Retail Limited is a 100% subsidiary of Tata
Sons. The company has launched Croma, a
national chain of mega stores of consumer
electronics and durables. Infiniti Retail Ltd., owns
and runs Croma's retail operations in India, while
Woolworths provides technical support and
strategic sourcing facilities from its global
network. The first Croma store was launched in
Juhu, Mumbai on October 9, 2006. Infiniti Retail
Ltd plans to launch stores across India in the
coming months.
8. WHY CROMA?
• Widest range of products
Choose from 6000 products across eight categories
• We help you buy
Sound and knowledgeable advice from well-trained advisors
to help you make informed buying decisions.
• A name you can trust
Croma is promoted by Infiniti Retail Ltd, an initiative of the
Tata group, a brand that stands for trust and reliability
globally.
• Customer commitment
Croma not only gives you a world-class shopping experience,
but also backs it with great after-sales service.
9. CONTD…..
• Great deals and offers
Croma periodically offers exciting deals on all
your favourite products.
• A first of its kind
Consumer electronics and durable retail is a
fragmented segment and has been largely
catered to by regional players.
• Croma is the first of its kind
Large-format, specialist and pan-Indian.
10. Store Design Objectives
• Consistent with retailers image and strategy.
• Positive influence on customer satisfaction
and purchase behavior.
• Cost effective & Flexible
11. STORE FORMAT
• Croma Stand Alone Stores – 15,000 to 20,000
sq. ft.
• Croma Stores located in Malls – 5000 to
10,000sq. ft.
12. PRODUCT CATEGORY
• Large Appliances – Refrigerators, AC, Washing
Machines
• Small Appliances – Microwave owen
