This document summarizes the organizational culture of IBM over different time periods from its founding in 1924 to 1993. It describes how the culture was shaped by different CEOs like Thomas Watson Sr. who established values like respect for the individual and excellence. In the 1950s, Tom Watson Jr. codified three basic beliefs. Later CEOs like John Akers decentralized management in the 1980s as growth declined but could not prevent profit losses. Lou Gerstner recognized in 1993 that IBM lacked focus on culture, teamwork and customers when he became CEO.
2. Understanding Culture: Culture: Set of people with common history and stability Ambiguous concept Misunderstood as a cultural phenomenon Systems theory Cognitive theory Lawininan Field theory Culture A pattern of basic assumption Invented and developed by a given group As it learns to cope with its problems of external adaptation and internal integration That has worked well to be considered valid and correct way to perceive, think and feel
3. Organizational Culture Organization Strong because of long shared history and shared intense experiences No overarching culture due to lack of common history or frequent turnovers
20. Company paradigm The Action Company paradigm Truth discovered by debate & testing Individual vs Source of good ideas We are one family taking care of each other Every person thinking for him/her self and “Do the right thing”
21. The Multi Company Paradigm Scientific research - Source of truth and ideas Make a better world through science and other products The strength of the organization is it’s expertness of each role occupant Truth and wisdom is directly proportional to education and experience We are one family taking care of each other Individual and Organizational autonomy are the key to success There is enough time, quality, accuracy and truth are more important than speed
92. Launched a culture change program,’ Market Driven Quality’ focussing on ‘Empowerment’ and New pay-for-performance incentive system These steps could not prevent the company’s declining profits
93.
94. Understood that IBM’s challenges lay in the absence of focus on culture, teamwork, customers and leadership in the company