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Dr Dave Richards - The world of innovation

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Dr Dave Richards
Title: The world of innovation

Intrapreneurship Conference 2014
www.intrapreneurshipconference.com
#Intracnf14

Publicado en: Empresariales
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Dr Dave Richards - The world of innovation

  1. 1. The World of Innovation Dave Richards Dr Dave Innovation 10th December 2010 Opening Keynote: Intrapreneurship Conference Eindhoven, Netherlands
  2. 2. Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
  3. 3. Leading Innovation: • Innovation requires orchestration from top • Business model innovation matters most • Use technology as an innovation catalyst tied to business and market insights • Defy collaboration limits and look outside the organisation as a source for innovation • External collaboration is indispensable – 75% rank it as highly important, but only 50% do it, and say they do it only “moderately well”! SOURCE: Expanding the Innovation Horizon: The Global CEO Study, IBM
  4. 4. Business Model Innovation goods commodities services experiences
  5. 5. BUSINESS MODEL INNOVATION • On Extinction Watch List in 1993 • Lou brought in from RJR Nabisco • Transformed IBM into customer-focused solution/service provider • “Culture isn’t just one aspect of the game – it is the game. In the end, an organization is nothing more than the collective capacity of its people to create value.”
  6. 6. BUSINESS MODEL UNNOVATION 2006 Corporate Strategy: • Close a dozen plants, laying off 30,000 “to establish flexibility to introduce 15 entirely new cars/trucks per year” • Introduced a dozen “new” gas guzzling SUVs • Result: Sales down 8% • Response: “Red tag sale – $10K off your next SUV” • And then… partly closed Saturn (“car of the future”) plant “Stupid is as stupid does.” Forrest Gump

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