Tata AIG General Insurance Company - Insurer Innovation Award 2024
Things I didn't know about Augmented Reality
1. Augmented Reality is a cool new tool
in the digital space.You place a paper
in front of the webcam & you get to see
some awesome 3D graphics!!! It is
mainly used in advertising only.
This is what I felt
about Augmented
Reality (AR)...
...but, I was so wrong.
2. Here are few...
things I didn't know about
Augmented Reality (AR)
4. The roots of AR goes back to 1960’s: “Ivan
2 Sutherland, the computer graphics pioneer, is
largely credited with the concept of Augmented
Reality. The Head-Mounted Display, which was
prototyped by Ivan Sutherland in the late 1960’s,
started out as an AR viewing device. . .”
5. Augmented Reality was
introduced as the
opposite of virtual
reality; instead of
creating of synthesized
& purely information
environment, the goal of
3
AR is to augment the
real world with virtual
information.
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7. INTERACTION
INTERACTION
Whole environment,
Precise location, face-
surrounding space &
to-face exchange
objects
AR transforms the focus of interaction.
It enhances what we see and experience
5
8. Sports Mechanical Education
Entertainment Defense Medical
6
Architecture Tourism (Lesser-known)
Applications of
AR.