Which investor is right for you? This sets out types/categories of investors and a brief set of questions you need to ask yourself before setting out your funding strategy.

1. One Slide Checklist of Investors/Enablers
Anjana Vivek
beanie@venturebean.com

2. VentureBean Consulting Private Limited
Enablers and Investors One Slide Checklist
• Incubators
• Accelerators
• HNIs, informal & formal angel groups; 3Fs (Family/Friends/Fools)
• Seed Funds
• Venture Capital
• Private Equity
• Banks exploring innovative ways to fund SMEs
• Strategic Investors
• Corporate Funds; Family/Business Groups; Indian/Global
– Directly and/or through a special division or subsidiary
– For employees alone or open to public
– As intellectual and/or financial capital with other facilities
• Government supported funds
• Impact Investors
• Crowd funding
• Online funding platforms
• Grants and subsidies
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Which
One
is the
…
Right
Fit
for
You?

3. VentureBean Consulting Private Limited
At the Start: 1st Set of Questions for You
• What are the alternate equity investment and enabling options
available to you? VC/ PE/ Incubation? Other?
• What do you gain from each of these options? What do you have to
give up?
• Do you have a list of names and contacts for the options that suit
you?
• Have you done your homework and due diligence on the
enablers/investors you think may suit you?
– What is their reputation in the ecosystem?
– How have the teams/companies they have assisted and/or funded performed
over time?
• Are you ready to approach them with a convincible idea/plan.
– Have you done homework on your idea/business
– Are you ready for a due diligence and can you defend your idea/plan and key
assumptions during the review process
• Is debt /loan a preferred option to the above?
• What should be your preferred funding strategy?
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4. VentureBean Consulting Private Limited
Happy Fund Raising
As investors select you with Due Care, do also
select them with Due Care
Good Luck