This is the case presentation prepared by Group 6 of Social Media Marketing Course @ Great Lakes Institute of Management, Chennai. It discusses the Garnier Men Missed Call Campaign Credits: www.lighthouse.in

1. Group 6
Credits: www.lighthouseinsights.in

2. Anjul Hans,FT154072
anjulhans@anjulhans.com
Varun Ramachandran, FT151022
varunr.pgpm15c@greatlakes.edu.in
Avin Sharma,FT154013
avin.pgpm15c@greatlakes.edu.in
Shraddha Dadhich, FT151099
shraddha.pgpm15c@greatlakes.edu.in
Ankita Swain, FT153081
ankita.pgpm15c@greatlakes.edu.in
R Aishwarya,FT154025
aishwarya.pgpm15c@greatlakes.edu.in
Manisha Tanvi,FT153039
manisha.pgpm15c@greatlakes.edu.inMeadha Batra,FT152051
meadha.pgpm15c@greatlakes.edu.in
Abhishek Anand, FT151049
abhishek.pgpm15c@greatlakes.edu.in
Himanshu Jain, FT151010
himanshu.pgpm15c@greatlakes.edu.in

7. Recommendations…
• Linking with other Ecommerce websites
• Fan pages of Rajasthan Royals players and other Actors associated with Garnier
• Garnier and Rajasthan Royals Franchise on e commerce websites linked.
• Youtube highlights videos could have links
• Can be used with other sports or other events (like the movie release of popular
actors associated with Garnier)
• # tags used to connect with Garnier feeds and player feeds (#Events)
• Trivia available on other
• Opinion polls of Most groomed cricketer/Actor and link missed call
• TOI app
• DTH ca be used to carry out the trivia

8. Posts on Twitter

9. “When we were approached by Facebook to become the first
brand globally to take part I the click to missed call
innovation, we were excited to try it out. It has reaped rich
dividends and has been highly impactful.”
- Rupika Raman, General Manager, Garnier

10. https://www.youtube.com/watch?v=611QQmb3lCk
Youtube Links
https://www.youtube.com/watch?v=UYfAVWkuyj8

11. Thank you 