The document provides 50 tips to increase engagement on a Facebook group. Some key tips include inviting friends to join the group, offering valuable content like tutorials or Q&As, using polls and contests to generate participation, welcoming new members, recognizing top contributors, and scheduling regular content like Motivational Mondays or Throwback Thursdays. The tips encourage posting different types of content, interacting with members' comments, and organizing online events to keep the group active.

1. How to increase
engagement on
your Facebook
Group? Part 1
Episode 4 of AG Speak Digital
Marketing for SMEs and Startups

2. What We will
cover?
• How to increase the members of your
Facebook Group?
• Top 50 tips and hacks for a highly
engaged and active Facebook Group

3. Join our Group! • https://www.facebook.com/groups/Sec
retSocialMediaSuccessHacks/

4. How to take your Facebook
Group from zero to 1000 in 4
weeks?
• Invite Friends
• Add it to your Website /
email signature / social
media channels
• Offer a Valuable Freebie as
an incentive to join the
group.
• Facebook Ads to spread
awareness of your group.

5. How to keep your
Facebook Group
Active and Engaged?
50 tips and hacks that work!
This Photo by Unknown Author is licensed under CC BY-NC-ND

6. 1. Ask
Questions
• Ask questions that will
encourage active
participation and
engagement.
• What’s the last book
you read?
• How was your work
week?
• What’s your pet
peeve?
This Photo by Unknown Author is licensed under CC BY-SA

7. 2. Make it about
them. Not You.
• Facebook Group is not
about You. Its about the
community. Let your
group members be your
superheroes!
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8. 3. Polls
• Creating a quick Poll to
collect opinions of your
group members around a
topic of common interest
is a great way to
generate some
engagement! It’s easy
and it will get the
community involved.
This Photo by Unknown Author is licensed under CC BY-NC

9. 4. Add Value
• People will be
encouraged to hang
around in the group if
you consistently add
value to their lives. Share
a tip. Give advise. Be
generous and offer to
help. It sets the tone for
the group.
This Photo by Unknown Author is licensed under CC BY

10. 5. Tutorials
Teach your group
something that you know,
and they can benefit from.

11. 6. Ask Me
Anything
• Host an Ask Me Anything
Session. Give your Group
members a chance to
post their questions in
advance so it gives you a
chance to prepare and
answer them when you
host the Ask Me
Anything Live session on
your group.
This Photo by Unknown Author is licensed under CC BY-SA

12. 7. FB Live • Go Live on your Group using FB live
option. They are a great way to build a
sense of community, belonging and
trust within your community. You must
take the lead and show up!
This Photo by Unknown Author is licensed under CC BY-SA

13. 8. Scheduled
Content
• Did you know that you can schedule content
on your Facebook Group? It will help you to
manage your time better, if you can pre-
schedule a chunk of content in one sitting to
post on your Facebook Group for a week!
This Photo by Unknown Author is licensed under CC BY-NC-ND

14. 9. Tell What to
Expect?
• Create a Post to tell
people about the vision
and purpose of the group.
Let them know what they
can expect from the group
upon joining.
This Photo by Unknown Author is licensed under CC BY-ND

15. 10. Create Rules
Rules are important to let
your group members know
what is allowed and what is
not permitted.

16. 11. Change Cover
Photo
• It is a good idea to change the cover
photo of your group from time to time
to keep things fresh! Every time you
change the group cover picture, a
notification goes to all members
automatically from Facebook.

17. 12. Create Content
Days
• Create content days for specific type of posts. It
gets the group members into a pattern of posting
and sharing a certain type of content on specific
days. Examples:
• Monday Motivation
• Tuesday Tip
• Wednesday Connection
• Throwback Thursday
• Fact Funday

18. 13. Memes
• Memes are super trending
content pieces. Source for
some viral memes that
make sense for your group
and community. You are
sure to get some
engagement going.

19. 14. Quizzes
• Create short and fun quizzes and you are sure
to get the engagement rate going higher on
your group. If you can find ones that are
interesting for your target audience, even
better!
This Photo by Unknown Author is licensed under CC BY-SA-NC

20. 15. Create Exclusive
Content
• Don’t make the mistake of posting the same
content on your Facebook Page and
Facebook group. That’s sure to bring down
your engagement rate. Keep the content for
your group exclusive so that you members
have a reason to stay, because they know
that what they get in the group is not
available elsewhere.
This Photo by Unknown Author is licensed under CC BY-SA-NC

21. 16. Send Private
Messages
• You can send private messages to group
members easily in the Facebook Group to
encourage sharing and post comments.

22. 17. Welcome New Members
• It’s a good idea to send a
personalized message tagging all
the new group members once in
a week and encourage them to
introduce themselves in the
comments. A sure shot way to
get the engagement rate going
high!

23. 18. Quotes Posts
• Inspirational Quotes photo posts are proven
to generate engagement on all social media
channel platforms and Facebook Groups are
no exception! Try a weekly
#mondaymotivation Quote post!
This Photo by Unknown Author is licensed under CC BY

24. 19. Ask Members to
Keep Notifications On
• Ask members to keep notifications on so that
they can get notified when someone posts
new content or comment.

25. 20. Contests
• Contests are fun ways to keep
people engaged and motivated
to participate. Simple contests
that will get people’s creative
juices flowing such as “Caption
This” Or “Complete the
Sentence” are great ideas.
Announce winners to reward
and recognize participation.
This Photo by Unknown Author is licensed under CC BY

26. 21. Screening Questions
• To make sure that you attract
the right audience to your
Facebook Group, add a few
screening questions which
members must answer before
they can join the group. Simple
questions like –”Where did you
hear about this group?” or
“What business are you in?” are
easy to answer questions. You
will find this feature in Edit
Group Settings.

27. 22. Challenges
• Teach something useful to the
group and then host challenges
to ask group members to
complete a task and post
comment with a
#missioncomplete!

28. 23. Tag Relevant
Members based
on their expertise
• Let’s say, someone posts a
question in your Facebook Group,
and you know a few members who
are knowledgeable on that topic,
then it would be a great idea to
tag them to encourage those
group members to add value by
sharing their expertise.

29. 24. Hot Seat
• Offer your group members a chance to volunteer
to sit in the ‘Hot Seat’ and solicit constructive
feedback and critique from the group members
on what they could be doing better for
themselves in relation to their personal or
professional life depending on the group’s
composition and need.
This Photo by Unknown Author is licensed under CC BY-SA-NC

30. 25. Join other groups
and add value
• You can attract more people
to check out your group by
joining other people’s groups
and adding value there
based on your subject matter
expertise. It will encourage
people to check out your
group and join if they like
what they see.

31. Thank You. • The next 25 hacks to increase engagement
in your Facebook Group coming up in part 2
in the next episode.
Scan this code to know more about Anjuli

32. How to increase
engagement on
your Facebook
Group? Part 2
Episode 5 of AG Speak Digital
Marketing for SMEs and Startups

33. 26. Use Announcements Strategically
• Keep members of
the group informed
about important
events, updates and
feature posts via
announcements. FB
allows to features
multiple posts as
announcements.

34. 27. Recognize Top
Contributors!
• It’s a great way to encourage active
participation from group members
by recognizing them.

35. 28. Respond to Comments.
• It is a MUST DO to keep engagement
rate high. Make sure to respond to
comments.

36. 29. Learn More about your
Members with Member Profile
• Member profile allows group members to easily learn
more about and connect with other members.
• When you visit a member profile, you may also find a
member's group badges, their join date and things in
common based on publicly-available information,
including:
• Mutual friends
• Work
• Education
• Current city
• Hometown
• Groups in common

37. 30. Save Time with Pre-approved members
feature
• Did you know that group admins
and moderators can now select
members whose content will
automatically be approved every
time they post.

38. 31. Use Post
Topics to organize
Content
• Add a post topic to
posts to help admins
and members quickly
search for all relevant
content around a
particular topic. You
can have up to 150
post topics.

39. 32. Ask Members to
invite their friends
• Ask and you shall receive. Simply
request your group members to
invite others they know who
might benefit from joining the
community. Remind them since
they may not know that they can
invite others.

40. 33. Train Group
Moderators
• Once you have a 500+ group size, it will
help tremendously to train a team of
group moderators. Use Facebook
Messenger Group Chat to create a team
and teach them the dos and don’ts of
group moderation!
This Photo by Unknown Author is licensed under CC BY-NC-ND

41. 34. Show up everyday in your Group.
• Make sure to show up and engage yourself in your group. Whether it
is by doing a live or commenting and posting. Spend at least 15 to 30
minutes each day to nurture your group and build your community.

42. 35. Brand the Group Cover with your colors
• While we discourage
use of your brand logo
on Facebook Groups,
you can still create a
visual association
about who is hosting
the group by using
your brand colors.

43. 36. Use #hashtags for
posts
• Along with creating recurring
posts coming up with common
hashtags in your group is a great
way to keep a rhythm for your
posts. Maybe each week there is
a question that you ask with a
hashtag #questionoftheweek -
simple things related to your
group.

44. 37. Use Purge Posts occasionally
• It’s a great way to give people an option to exit the group and remove
inactive members from the group. Tell people occasionally through a
post that you are going to remove members who have not engaged in
a while. Ask them to comment on the purge post if they wish to stay.

45. 38. Use Group
Insights effectively
• Knowing when your group is
most active can help you target
times to post important
updates. You can also use those
times to increase the visibility of
a post you need members to
comment on.

46. 39. Link Group to a Facebook Page
• It allows you to post on your group as your Page and you can
also use Facebook Ads to promote your group and get more
visibility.

47. 40. Host Facebook Watch Party
• Launch a Facebook
Watch Party on your
group to create a
shared video watching
experience and
encourage live
comments and ideas
exchange within your
group members.

48. 41. Ask Open Ended Questions
• Ask open ended questions via
posts to generate engagement
and comments and offer
answers and solutions.

49. 42. Enable Find a Mentor feature
• Facebook Group allow mentorship feature to help members find and
seek mentors. This is great to build accountability partners or
mastermind teams within the group.

50. 43. Open Loop for feedback
Give your members opportunities to give you
feedback and participate in group decisions.
Give
You can ask members what they’d like to see more
of, what they think could be improved and even
how they want to get further involved!
Ask
Empower members to build the group with you.
This is the best way to create a sense of belonging
and connection.
Empower

51. 44. Host Online
Events
Host an online event. Use the Events tool to
post the time and link to your online
event! Invite members and ask them to
RSVP and save it to calendar.

52. 45. Host an Interview
with a Guest
• Invite experts (even some of
your group members) and host
guest interviews to share their
expertise with the group!

53. 46. Use Link
Shortener to cross
promote
• If your group’s name is a long, then you may end up
with a long link that’s a bit difficult to remember and
type. So use link shortening tool to create a short
version of the link. Example of our Group:
• Actual Link:
https://www.facebook.com/groups/SecretSocialMediaS
uccessHacks/
• Short Link: http://bit.ly/AGSSSSH

54. 47. Use Files Section
Effectively
• Use the files section to host
important documents, track
progress, or as a FAQ

55. 48. Organize Monthly Zoom Meetups
• Use Zoom to create group meetings where everyone can
virtually meet-up during certain times of the month or year.
This Photo by Unknown Author is licensed under CC BY-SA

56. 49. Members on Map
Thread!
• Get members to put their
business on the map. Make a
“recommendation” and tag
their business Facebook page
on the same thread. This
way, all the group members
will show up on a map.

57. 50. Coffee on You!
• Depending on the size of your
group, you can post a Starbucks
card in the group and tell them
coffee is on you, until it runs
out.
This Photo by Unknown Author is licensed under CC BY-NC