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Iodine Deficiency

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Ankit Arora
Ankit Arora

an overview of a rural IDD campaign

Empresariales
1 de 18
More Clients ……. Who get more money ….. Ultimately more PROFITS Happy New Year
IODINE An essential element of life
IODINE ??? SALT ???
Current Scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Source (ICCIDD) INTERNATIONAL COUNCIL FOR CONTROL OF IODINE DEFICIENCY DISORDER’S
Objectives ,[object Object]
Why Rural ? *Source (NCAER : National Council of Applied Economic Research, India)
TATA - IODINE combo T & T First, national brand of packaged salt Leader with 47% share in branded salt BUT 18.2% overall Success of TATA Shakti
Target ,[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 Phase Plan
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 Phase Plan
Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 4 Phase Plan
From Awareness to Action The Edutainment Purchase
The 4 Phase Plan
Communication Edge ,[object Object],[object Object],[object Object],[object Object],[object Object]
Estimate Time & Cost PHASE TIME ELEMENTS COST I 3-4 months Associates Transport Misc. II 16-20 days 4 cantors or vans Associates Banners, posters etc. 4 days /village III 1-1 ½ month 4 cantors or vans Gifts, Guides, Food 7 days /village IV Repeat from II & III three times Recording tapes, video camera Associates
 

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Iodine Deficiency

  • 1. More Clients ……. Who get more money ….. Ultimately more PROFITS Happy New Year
  • 2. IODINE An essential element of life
  • 4.
  • 5.
  • 6. Why Rural ? *Source (NCAER : National Council of Applied Economic Research, India)
  • 7. TATA - IODINE combo T & T First, national brand of packaged salt Leader with 47% share in branded salt BUT 18.2% overall Success of TATA Shakti
  • 8.
  • 9. The 4 Phase Plan
  • 10.
  • 11. The 4 Phase Plan
  • 12.
  • 13. The 4 Phase Plan
  • 14. From Awareness to Action The Edutainment Purchase
  • 15. The 4 Phase Plan
  • 16.
  • 17. Estimate Time & Cost PHASE TIME ELEMENTS COST I 3-4 months Associates Transport Misc. II 16-20 days 4 cantors or vans Associates Banners, posters etc. 4 days /village III 1-1 ½ month 4 cantors or vans Gifts, Guides, Food 7 days /village IV Repeat from II & III three times Recording tapes, video camera Associates
  • 18.  

Notas del editor

  1. 150 μg (adults) 250 μg pregnant and lactating women.
  2. In this poor segment 2 out of every 10 children are suffering from a iodine deficiency disease Apart from these there are 1001 reasons why iodine is essential. Produces body hormone thyroxine, responsible for heat generation in body Metabolism of protein,fat & carbohydrates Plays important role in development of hair, fingernails, skin,teeth,mammary glands.