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- 1. “People want things that make their lives the way they wish they were” - J. Peterman
- 2. Do you pick your red peppers by feeling their bounce in your hands?
- 3. Do you smell the potatoes to check for that earthy scent?
- 4. Do you snap a green bean to know how firm and fresh it is?
- 5. Do you like to look your food in the eye?
- 6. Do you enjoy grocery shopping with your all your senses involved?
- 7. If the answer to all our questions is “Yes” then we have a marketplace just for you!
- 8. Presented by Marketing 690 Sales Management Spring 2016
- 10. •RecruitingTenants •Rewards/Loyalty Programs •Satisfaction Guarantee •Other Services •MockWebpage Talking Points
- 11. Our Mission Bring a Marketplace with high quality food, product, entertainment, and commerce to New Bedford
- 12. Our Mission Meet the needs of local residents as a convenient and accessible food supply, eliminating some of the food deserts that exist in New Bedford
- 13. Our Mission Provide a vivid experience full of warm atmosphere, lively scene, and shopping experience to customers.
- 15. The Four Locations Mapped
- 17. New Bedford State Pier Pros Cons Relationships with tenants Limited Growth Contact with tourists Weather Align with branding Off site parking Parking shuttle No direct SRTA route Past Events Easy access to seafood suppliers
- 19. 114 Conway Street (Former Mill Store) Pros Cons Existing infrastructure PriceRite is next door Zoned for retail Building will have to be modified SRTA stop Inconveniently located parking Adjacent to highway Less appealing to tourists Unable to support outdoor market
- 20. 1331 Cove Road (Former Shaws)
- 21. 1331 Cove Road (Former Shaws) Pros Cons Existing infrastructure Stop & Shop, Price Rite, and Seabra Supermarket nearby Zoned for retail Unable to support outdoor market Ample parking SRTA stop nearby
- 23. 115-129 Union Street Pros Cons Historic Charm Hard to transport goods due to multiple levels Street Parking Needs to be ADA compliant SRTA is within 1 block No dedicated parking Restaurants nearby
- 25. • Stationary • Window Display or Office • Press Advertising • Radio • Television • Direct Mail Advertising
- 26. Advertising • Outdoors • Ambient • Cinemas • Online • Point of Sale • Directory Listings
- 27. Selling • Prospecting and Qualifying • Presentation • Handling Objections • Follow up
- 28. • Point of Purchase Display Materials • Sampling • Celebrity Appearances • Coupons Sales Promotions
- 29. • Lucky Draws • Loyalty Reward Programs • Competitions between Employees • Bonus Stock Sales Promotions
- 30. • Press Conferences • Presentation • Product Launches • Sponsorships Public Relations
- 32. Competitor Rental Pricing Location Rental Type Daily Month Annual Pocono Bazaar Indoor Booth $50 $250 Outdoor $50 $210 Toledo Farmers Market Booth $40 $400 Pike Place Waiting List 5+ Months Eastern Market WholeSale $1,155 Farmer(Include 300$ discount) $1,725 Farmer/Dealer $70 $2,025 Dealer $80 $2,250 Specialty $80 $3,500 All Vendors $30 $450 Food Trucks $140 Material Goods $40
- 33. New Bedford Marketplace Pricing Rental Type Daily Month Annual Farmer $30 $120 $1,200 Dealer $50 $130 $1,300 Specialty $60 $250 $2,800 All Vendors/Crafts $40 $75 $600 Food Trucks $100
- 35. Fruits FRUITS/MONTHS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Apples Blueberries Cantaloupes Cranberries Peaches Pears Raspberries Strawberries Watermelon
- 36. Fish FISH/MONTHS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Striped Bass Black Sea Bass Tautog Bluesfish Scup Weakfish Winter Flounder Summer Flounder
- 37. Fish FISH/MONTHS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Mackerel False Albacore Tunas Bonito Haddock Pollock Smelt Sharks (Blue and Shortfin Mako)
- 38. Fish: All year Availability FISH/MONTHS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Barramundi Hard shell clams American oyster Bay scallops Trout Cod Cusk Halibut
- 39. Fishing Season Calendar FISH/MONTHS JAN FEB MARCH APRIL MAY JUNE JULY AUG SEPT OCT NOV DEC Bass Bluegill Catfish Peacocks Redear Specks Sunshines Excellent fishing Good fishing Some fishing
- 41. Initial Recruits • Preferred Locations • Discounted prices • Partial money back option • Discounted Membership
- 42. Thriving Marketplace • Application Process • Various Selection Criteria to Check Compatibility
- 44. Satisfaction Guarantee Customers can make reasonable returns to the market if they are unsatisfied
- 45. Satisfaction Guarantee The Marketplace will maintain a high standard of produce. If a vendor begins to lower his or her quality they will be flagged and warned
- 46. Satisfaction Guarantee Building Trust among customers and Guarantee high quality products are key factors.
- 48. Rewards/ Loyalty Programs • Discount on First Delivery/ Purchase • Point System • Tier based Rewards System • Delivery Rewards • Marketplace Merchandise Rewards • All-inclusive Offers
- 49. Other Services • Local Farm Experience • Restaurants and Catering • Café • Restaurant Delivery
- 50. Other Services • Customer Service Desk • Play Area • Car parking • Wheelchair Accessible
- 51. _____COOKBOOK_____ 150 SEASONAL RECIEPTS and stories that Celebrate Local Food and People MARKETS VENDORS PROGRAMS & EVENTS ABOUT US SHOP
- 52. WHATS FRESH? Carrot Salad Recipes Farm Fresh Strawberries! Early Season Bonito Fish
- 53. • Order for Pick Up • Check availability • Social Media: Tweet your order E-Commerce
- 54. Food Education Educate people about healthy eating, tips of picking the right food, and authentic recipes. “TIA SAY’S”
- 55. Meet our Super Group!