Augmented Technology in Advertising.

1. Integrated Technology

2. Augmented Reality
Cadbury
Cadbury took over Waterloo Station for two days with an experiential
and digital OOH campaign that used the augmented reality technology
on Europe’s largest digital screen, the Waterloo Motion.
The campaign delivered real-time, spontaneous ‘joy’ for commuters
who were invited to virtually burst 3D models of ‘chocolate joy’ that
were placed above their heads, on screen.
http://www.youtube.com/watch?v=_V7BJMvIvFM

4. Mahindra XUV500
The Augmented Reality campaign conceptualised and designed by Hungama
Digital Media for Mahindra XUV500, this was executed in Auto Expo 2012.
This was the first time when people experienced the augmented reality &
virtually experience the cheetah by their side, including petting the wild
animal! By standing on the floor, a big screen over the XUV shows a
cheetah walking in and standing next to the visitor. It's a total visual
treat when the image is captured, it shows the visitor with the car and
the cheetah with a watermark on the image -- Me with the cheetah! -
XUV500. With such exceptional visuals, the consumers are left
spellbound surrounded by the raw beauty of the cheetah on the
mechanical lines of the cars.
While experiencing this, people were asked to share their experience
on their social media accounts which ultimately gave the big exposure
to the company.
https://www.youtube.com/watch?v=NmR_49_h6mc

5. While experiencing this, people were asked to share their experience on
their social media accounts which ultimately gave the big exposure to the
company on social platform.

6. Thank You
By:-
Ankur Jain