Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

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The document outlines Microsoft's social media strategy, which focuses on owned, paid, and earned media across channels like Microsoft sites, search advertising, display ads, social networks, blogs, and communities to engage customers and generate leads. It discusses both an internal social media team that develops the strategy and guidelines and an external community team that collects and distributes user-generated content across channels to drive metrics like views, impressions, comments, likes, and downloads. Key contacts are provided for following Microsoft's social media presence in Germany.

Empresariales Tecnología

MS.COM E-Mail Newsletter

msn.de
Events, Messen
OWNED
MEDIA
Microsoft
Microsoft Partner Channels Microsoft
Ecosystem Foren, Newsgroups, Blogs,
Communities
PAID EARNED
Search Engine MEDIA MEDIA
Advertising 3rd Party/ Community/ Neutrale
Commercial Social Media Communities,
Foren etc.

Blogs,
Display Advertising Microblogs
Social Networks

External
Excellence
Internal
Enablement
Collect, Clus
ter &
Distribute

Übergreifende Entscheidungen
vs. operatives Geschäft

Regelmäßige Treffen in kurzen
Abständen (monatlich)

Social Media Manager bereitet
vor, treibt die Themen

• Social Media Strategie
• Social Media Guidelines
• Social Media Enablement

Fans Impression Comments Likes Leads Downloads
s
User
Generated
Views Tweetreach Content @Replies Application Sales
s

Annabelle Atchison
anatch@microsoft.com

www.microsoft.de/newsroom
www.twitter.com/MicrosoftPresse
www.twitter.com/mrsatoz
www.facebook.com/MicrosoftDE

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Vom Mitmachen zur Strategie - Social Media @ Microsoft Deutschland

9. MS.COM E-Mail Newsletter msn.de Events, Messen OWNED MEDIA Microsoft Microsoft Partner Channels Microsoft Ecosystem Foren, Newsgroups, Blogs, Communities PAID EARNED Search Engine MEDIA MEDIA Advertising 3rd Party/ Community/ Neutrale Commercial Social Media Communities, Foren etc. Blogs, Display Advertising Microblogs Social Networks

10.

11. External Excellence Internal Enablement Collect, Clus ter & Distribute

12. Übergreifende Entscheidungen vs. operatives Geschäft Regelmäßige Treffen in kurzen Abständen (monatlich) Social Media Manager bereitet vor, treibt die Themen • Social Media Strategie • Social Media Guidelines • Social Media Enablement

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23. Fans Impression Comments Likes Leads Downloads s User Generated Views Tweetreach Content @Replies Application Sales s

24. Annabelle Atchison anatch@microsoft.com www.microsoft.de/newsroom www.twitter.com/MicrosoftPresse www.twitter.com/mrsatoz www.facebook.com/MicrosoftDE

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