Marketing and business development freelancer Description of role Open To Create... is a creativity, innovation and enterprise development social business. We are looking to recruit a Marketing and business development freelance professional who will develop and implement marketing strategies and action plans with ambitions to grow beyond just targets. Our aim for the 12 month contract is to increase the company's profile and bottom line across a web, social media platforms and selected offline tools to reach out to core audiences increasing sales and repeat clients. The marketing and business development freelancer will work in partnership with the Director, Anna B. Sexton Deadline for submission: 5pm Friday 18th December 2015 Contact: Anna B. Sexton anna@opentocreate.com 07941 655 856

1. Marketing and business development freelancer
Description of role
Open To Create... is a creativity, innovation and enterprise development social business. We are
looking to recruit a Marketing and business development freelance professional who will develop
and implement marketing strategies and action plans with ambitions to grow beyond just targets.
Our aim for the 12 month contract is to increase the company's profile and bottom line across a
web, social media platforms and selected offline tools to reach out to core audiences increasing
sales and repeat clients.
The marketing and business development freelancer will work in partnership with the Director,
Anna B. Sexton
Key outputs/goals for this contract, in order of priority;
1. Working to develop a sound, practical and target driven Marketing strategy and working
plan to include key tools for implementation;
 A updated Wordpress website linked to hosting package (already in place) and Google
SEO measurement tools
 Parallel social media platform refinement to achieve more targeted promotion of Open
To Create... during a time of re-branding and segmenting for core client groups
 Increase sales via updated website, other online ticket sales sites i.e Eventbrite, Social
Belly and support in the development of printed materials i.e. A4 sales brochure,
postcard flyers, case study template
Other areas of work requiring development;
1. Research and uploading engaging content the new website/blog in relaunch and test
period
2. Engaging in authentic conversations with our followers to increase brand followers, new
paying clients and repeat purchaser
3. Co-designing and leading on the delivery of campaign ideas to broaden the reach of the
new website/blog in relaunch and test period;
Current presence
www.opentocreate.com
https://annabsexton.wordpress.com/
Activities to be completed within your role;
Marketing strategy, planning and implementation to include
• Acting as overall support in the coordination and management of the website re-design and
blogs
• Creating on and offline case studies (using a template) to support sales activities
• Writing creative copy for website, blog, social media postings
• Leading on of monthly reporting across social media platforms
• Co-design and management of our weekly social media schedule
• Co-design and management our monthly newsletters following the monthly themes
• Attending weekly meetings (can be over the phone or Skype) to review progress of work
and the placement progress
• Attending meetings with designers/web designers and other clients and stakeholders, when
relevant
• Scanning and uploading Open To Create... and related blog images
• Simple, accurate and shareable record keeping
• Other day to day admin duties linked to smooth running of the contract

2. You will be able to demonstrate the following competencies
• A positive outgoing, can-do attitude with a willingness to go the extra mile and learn quickly
• Great at creating and closing sales of all kinds
• Open and clear communication skills – written and spoken, with a developing confidence
over the phone to build relationships
• Great organisational skills to manage multiple things at once and deliver work to deadlines
with a minimum of supervision
• Great attention to detail, especially with written work
• Creative thinking, coming up with idea that are outside the box and do not follow the rules
• You get stuff done, in fact you are already coming up with ideas already
• You are open about what you do and don't know
You will be able to demonstrate the following experience, skills and interests;
• Qualifications to support your work track record in an art, business, media studies and/or
marketing related setting.
• Demonstrable interests and experience (freelance, PAYE or voluntary) in the arts, education
and / or marketing for business sectors.
• Portfolio of past marketing and business development campaigns and evidence you made
something happen or made a real difference to a company you've worked or volunteered
for
• A digital-native approach to MS Office, Web Analytics, social media, Mailchimp, and blog
CMSs
• Creative copy writing skills that has flare and easy going personal tone
• Photoshop (or similar packages) and scanning knowledge
About:
• Open To Create... is a creativity, innovation and enterprise development social business.
• We have been running for 4 years and are in the process of re-branding, re-defining our
core client markets/audiences and are excited about taking on new associate trainers for
our 3 x 3 Creative Business Nuts & Bolts workshops.
• We work with creative coaching, enterprise mentoring and creative thinking tools to enliven
and sustain the spaces where people and creativity collides.
• We offer in consultancy and team away day packages within the museums and art gallery
sectors such as The V&A, G Adventures and Hackney Museum.
• Our education and learning clients include London South Bank University, University of East
London, London School of Economics and Idea Stores.
• Our work in these spaces takes the form of programme co-design, co-curation for one off
events or longer festivals and service development.
• Our individual clients are all creative practitioners in some way shape or form - they maybe
artists, writers, musicians or actors. Whatever their creative trade they are seeking to be
more confident, motivated and financially sustainable.
• Throughout all of our work authenticity, well being, open communication, genuine audience
development and sustainably are key aspects of the work we do.
• We are known for creatively challenging the status quo, creating success where many
others have failed and doing so in sustainable and ethical ways.

3. Open To Create... is an equal opportunities social business
During work at the LSBU Clarence Centre we can offer fully accessible working environment i.e.
there is ground floor access and lifts provided.
During the contract you will be needed to come to the Open To Create... a home based business;
we are currently located on the 1st floor without lift access.
The Director/Founder has dyslexia and is used to and happy to make reasonable adjustments as
required.
We have a track record of working with a range of learning styles, needs and people with lived
experience of long term illness and lived experience of mental health.
Contract fee: £6,500
Payable in monthly instalments on receipt of invoice including
evidence you are a registered freelancer or Ltd. Company.
Contract length: 12 months
Av. Days per week expected: 1.5 days
Locations: Flexible between Open To Create… live/work office, hub office
space in SE1 and/or your own office
Additional perks: For each month worked a 1 hour coaching session, access to
Open To Create… events and training programmes
Criteria for application:
1. Current CV including LinkedIn profile link
2. No more than 3-page cover letter stating how your
experience matches our needs with two current clients and/or
employers as references (state if we may contact prior to
interview).
3. An outline 1 page plan for how you would deliver the contract
over the 12 months
Deadline for submission: 5pm Friday 18th December 2015
Interview date: Wednesday 6th January 2016
Contact: Anna B. Sexton
anna@opentocreate.com
07941 655 856