Short presentation that answers why do we need personal branding and how to do it

1. ANNA KAINER
International Marketing Manager
Personal Branding

2. Agenda
• Why do we need Personal
Branding ?
• How the world see us now
• Let’s Start !

3. Why?
You think that I
will say –
Be Original !

4. Why?
But, Actually it is
very simple !

5. Why?
Ok, Lets Talk Business !
Anyone dealings with people, internally and externally, can benefit from social
media.
 If you're dealing with new partners or suppliers, you can check out their
company profile on Linked-In.
 Optimize your search! Using Social Media can get you to the relevant and
authentic info instead of the usual marketing texts.
If branded properly - then new partners , potential employees and service
providers will find YOU!

6. Why?
The last
“WHY”, promise !

7. Just being good isn’t
7
good enough

8. How the world see
us now

9. 9
Let’s Start!

11. Set Up and
Optimization

12. Guidelines
Custom URL: Your Page URL should appear as
“http://linkedin.com/in/yourfullname.”
Headline: Your current position and latest project.
Summary: Your summary should include a brief paragraph summarizing your
work experience, especially work experience that is relevant for your goals
Experience: Don’t just list the past few jobs you’ve had. The easiest way to
complete this section is to copy and paste the bullets from your traditional
resume.
Keywords: You should flood your entire profile with keywords because
potential partners and employees will be using site as a search engine. If you
show up first or second, then you may get the opportunity over everyone else.

14. LinkedIn – Groups

15. LinkedIn – Groups

16. LinkedIn – Advanced People
Search

17. LinkedIn – Advanced Company
Search

18. LinkedIn – Advanced Company
Search

20. Facebook – Guidelines
 Set your direct URL
 Check your privacy settings
 Get a professional picture
 Fill in professional details
 Use BranchOut as the LinkedIn of Facebook
 Look into Groups and Pages
 Use Facebook events
 Share useful content

21. Facebook – Privacy

22. Facebook – Branch Out

23. Facebook – BranchOut

24. Facebook – BranchOut

25. Facebook – Pages

26. Facebook – Groups

28. Google +

29. Thank You!
International Marketing Manager
Personal Branding
www.annakainer.com
ANNA KAINER
Personal Branding