You'll know about different types of marketing, difference between online, offline, mobile and other types of marketing, and also get knowledge about ATL and BTL. Please use all this types to promote well.

1. All Types of Marketing
Get to know how you can promote your
Business!
Anna Chaschina, Popupster.com

2. Marketing
marketing
Online
(in the internet)
Offline
(in real life)
Mobile
(in smart phone)
Other types

3. Offline marketing vs
Online marketing

4. Offline Marketing

Traditional Media: Radio, TV, Street, Newspaper, Metro, Billboard

Paper Advertising: Announcement, Flyers, Coupons

Lottery and Contests

Sampling (free product usage and testing)

Events (promotional action)

Info marketing (educational seminars, master classes, books and
presentations)

Multilevel marketing (pyramid saling). F.e. Avon, Cirby

Cold calling (calling to unknown people with your offer not knowing
if they are interested or not)

5. Online Marketing

Partnership Marketing (Payment for referral). Case: Bitrix.

Content Marketing (Unique and interesting content to attract to site
and mail shots)

SEO (efforts to be as high as possible in search engine results)

Advertising in SMM (facebook, LinkedIn, Vkontakte, etc.)

SMM (work with social media group audience, close to content
marketing)

E-mail Marketing (special offer to your subscribers)

Banners (graphic images with your offer on other sites)

Contextual Advertising (Google Adwords, Yandex Direct)

PopUps (made by PopUpSter)

6. Mobile Marketing

Mobile adopted site

Mobile Application

In-app advertising

Mobile stores advertising

Mobile Contextual Advertising

In-app predownload Advertising

7. Additional Types of Marketing






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Guerilla Marketing (low-cost marketing actions to attract audience).
Cases: Tobasco with bigger hole, IKEA do-it-yourself ideology
Strawberry Marketing (based on sex, erotic, passion). Case: IKEA.
Neuromarketing (advertise according to brains work analysis than to
survey). Coca-Cola advertising in American Idol Shows.
Permission Marketing (get permission before marketing). Case: popup
form for subscribers
Branding (form brand recognition and evangelism). Case: Apple.
Viral Marketing (advertising with sharing potential). Case: Virgin
Airlines Instruction.
Word of Mouth Marketing (attract your friend to purchase). Case:
Dropbox, Viber.
Direct Marketing (communication with each client in particular).
Case: calling, come to ask a client
SMS marketing (sms with special offer)

8. Thank you!
Chaschina Anna
PopUpSter.com
info@popupster.com