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Come fare il perfetto shopping online

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Quali sono i profili che maggiormente sono attratti dallo shopping online e perché? Come fare il perfetto shopping online senza pentirsi degli acquisti fatti? Durante questo workshop tenuto presso Zalando ho fatto una panoramica sul tema e dato regole e suggerimenti.

Publicado en: Estilo de vida
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Come fare il perfetto shopping online

  1. 1. Il perfetto shopping ONLINE
  2. 2. Immagine e brand identity personale
  3. 3. Dai moodboard ai vestiti
  4. 4. Fare shopping
  5. 5. Fare shopping online
  6. 6. Chi fa shopping online
  7. 7. Dove fa shopping online
  8. 8. Perché fa shopping online
  9. 9. Perché fa shopping online
  10. 10. R.o.p.o e Showrooming
  11. 11. Identikit
  12. 12. Sara - mamma
  13. 13. Esigenze • Compra per tutta la famiglia • Compra nei ritagli di tempo • Ha bisogno di informazioni chiare • Fa attenzione più per il bimbo che per sé • Pianifica gli acquisti per stare nel budget
  14. 14. Compra online perché: • È più pratico • È più veloce • Fa tutto da casa • Può osservare con calma e da sola (senza avvalersi di una baby sitter) • C’è più scelta • Si può confrontare con altre mamme
  15. 15. Paola- manager
  16. 16. Esigenze ! • Ha socialmente necessità di curare il look e la sua immagine • È a casa alla sera • Fa attenzione alla qualità • Ama i pezzi unici • Non ha tempo
  17. 17. Compra online perché: • Non ha tempo ma ne ha bisogno • Può mettere in campo le sue qualità decisionali • Può confrontare lo stesso capo su più piattaforme • Può meditare gli acquisti senza perdere tempo nel tornare • Può comprare pezzi unici e su misura • Il week-end fa altro
  18. 18. Luca- freelance
  19. 19. Esigenze • Non ha orari • È spesso davanti al pc • Quando non lo è, usa lo smartphone • Deve essere sul pezzo • Ama le novità • Vive etico
  20. 20. Compra online perché: • È spesso davanti al pc • Può scoprire marche insolite, eco e made in Italy • Sa dove compra/shopping informato • Può comprare in tutto il mondo • Lo può fare a qualsiasi ora • Si fida dei consigli/link del suo network
  21. 21. Silvia- studentessa
  22. 22. Esigenze • Risparmiare • Divertirsi • Confrontarsi con le amiche anche a distanza • Essere cool
  23. 23. Compra online perché: • Le viene naturale • Trova un sacco di sconti anche fuori dai periodi canonici • Può sognare • Trova forme e colori di tendenza • Ha visto quel modello su Instagram addosso alla Ferragni • Non le serve l’approvazione della mamma • Può comprare in tutto il mondo
  24. 24. Simona- Curvy
  25. 25. Esigenze • Ha qualche chilo di troppo • Non vuole vestire solo di nero • Non vuole essere ghettizzata • Cerca capi pensati per il suo fisico
  26. 26. Compra online perché: • Nessuno le chiede: “come va in camerino?” • Non deve vergognarsi • Può andare nei siti oversize senza sensi di colpa • Può rendere senza sensi di colpa • Trova vestiti morbidi che non siano neri
  27. 27. Anna - consumatrice consapevole
  28. 28. Esigenze • Ama il made in Italy • Vuole capi su misura • Se spende è per qualcosa di unico • Le piace avere attorno cose pensate da lei e per lei
  29. 29. Compra online perché: • Scova marche eco • Può fare shopping informato • Sa da dove compra • Arriva al produttore
  30. 30. Procediamo?
  31. 31. Non puoi toccare
  32. 32. Non puoi provare
  33. 33. Come fare?
  34. 34. Fai diventare gli occhi i tuoi 5 SENSI
  35. 35. Le 15 regole d’oro
  36. 36. 1. Vestirsi è scelta consapevole
  37. 37. Influisce sul tuo personal brand
  38. 38. Rifletti su: 1-come sei oggi 2- come ti vedi domani 3- le tue occasioni d’uso
  39. 39. 2. Trova la tua taglia
  40. 40. Il 75% di noi sbaglia
  41. 41. Parola chiave: sincerità
  42. 42. Sei a casa!
  43. 43. Nel dubbio c’è la tabella
  44. 44. Osserva da più angolazioni
  45. 45. Scegli un modello conosciuto
  46. 46. Trova il modello giusto per te
  47. 47. Donna Mela
  48. 48. Donna Pera
  49. 49. Donna Clessidra
  50. 50. Donna Rettangolo
  51. 51. Donna Triangolo invertito
  52. 52. 3. Nel dubbio sfogati con gli accessori
  53. 53. 4. Pensa all’abbinamento
  54. 54. 5. Trova il tuo colore
  55. 55. I colori comunicano
  56. 56. I colori ci aiutano a venire ricordati
  57. 57. Gli abbinamenti dei colori suggeriscono cura
  58. 58. Colori amici: effetto photoshop
  59. 59. Colori nemici: fanno spuntare i difetti
  60. 60. Donna Inverno
  61. 61. Donna Primavera
  62. 62. Donna Estate
  63. 63. Donna Autunno
  64. 64. In studio cambiano
  65. 65. 6. Occhio alla composizione
  66. 66. 7. E alla manutenzione
  67. 67. Deve essere tutto chiaro
  68. 68. Importante anche per il baby
  69. 69. 8.Leggi i tempi di consegna
  70. 70. 9. Fai previsioni larghe
  71. 71. 10. Il reso è gratuito?
  72. 72. 11. Conta il prezzo + spedizione
  73. 73. 12. Lascia in carrello
  74. 74. 13. Il made in Italy conta
  75. 75. 14.Fidati del tuo network
  76. 76. 15. O del tuo consulente
  77. 77. Buon shopping!
  78. 78. e grazie!
  79. 79. @AnnaTurcato @Anna_Turcato

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