1. Lesson aim: to embed key media terminology in a description of how your media product works

2. Generic conventions What conventions are employed within the media product that are specific to the genre?

3. Is there a dynamic relationship between audience, text and institution? What encourages an audience to move from the subsidiary media products to the main one?

4. How does the media product attract a variety of audience demographics? Lifestyle Age Gender Race Socio-political

5. Media theory: The uses and gratifications model What pleasures or uses does an audience get from your media product? Personal identity Diversion Surveillance

6. Linking between a variety of media platforms? Internet (blogs, social networking, ‘Web 2.0’) TV Print journalism Broadcasting (radio) Film Fanzines Poster campaigns including guerilla marketing

7. Iconography and enigmatic codes An ICON is a well known and instantly recognisable image, that conveys a particular message or meaning. ICONIC ICONOGRAPHIC ICONOGRAPHY

8. Enigmatic codes An enigma is a mystery What media products create mystery? When is the mystery or enigma, solved? What kind of films continue to maintain the enigma beyond the end of the film itself?

9. Media theory 2 Audience readings as either -Dominant -Oppositional -Negotiated Will an audience always read a media product the way the producer wants them to?

10. Media theory 3 Gratification theory - Through personal identification? Does the media producer aim to gratify or please an audience by encouraging personal identification with the subject?