1. HOWTECHNOLOGYIS CHANGING THE MUSIC INDUSTRY?

2. Introduction

4. Plan Introduction Music industry in recent years- what has changed? The issue of piracy Possible ways of distributing music and importance Improving technology Who benefits the most? Conclusion Q & A

5. What has changed in music industry in recent years? People are listening more rock and jazz music People are buying much less music in stores Consumer profile

6. What has changed in music industry in recent years? Business profile Revenue in music industry in mln USD

7. What has changed in music industry in recent years? Internet 1 463 million users 21.9% of global population

10. What has changed in music industry in recent years? Distribution

11. What has changed in music industry in recent years? Consumers new way of thinking: They want to listen to music in any place at any time “music for free mentality”

12. What has changed in music industry in recent years? „Music on the go”

13. What has changed in music industry in recent years? Digital music market

14. What has changed in music industry in recent years? Digital music market

15. The Piracy issue Définition of Piraya: indicates the activity that consists in making non-authorized copies of protected material equipments, and to distribute them A proportion from 5 to 7% of world trade is based on piracy It represents 200 to 300 billion euro of commercial damage) In 2005, more than one third of CD's sold around the world were a pirated product.

16. Definition of Copyright: Copyright is a form of intellectual property which gives the creator the exclusive right to control its distribution Thanks to the evolution of technology we can find a variety of programs : Peer to peer: it uses a diverse connectivity between participants in a network and the cumulative bandwidth of all network participants

17. Evolution of P2P and File sharing: First application of P2P: Napster in June 1999 New applications: Kazaa, Grokster, iMesh, Morpheus, e-Donkey File sharing: which refers to the providing and receiving of digital files over a network, has also grown in popularity with the proliferation of high-speed internet connections, and the relatively small file size and high-quality MP3 audio format.

18. How are multinationals fighting piracy? With the slogan: «Piraya Is a crime» “Validly Technology” provides the solution that solves the piracy problem How are the musicians? A petition against the piracy Participate in a big campaign The creation of the featured artist’s coalitionCoalition http://fr.youtube.com/watch?v=AjydSxL6dsc&feature=PlayList&p=3BC3BBD552619664&index=0 http://fr.youtube.com/watch?v=IbWyBBE8jnc&feature=PlayList&p=C8988EDF42694FB4&index=0

19. Which technologies are enabling piracy and which technologies are limiting it? CD-R piracy : its is the illegal copying of software using CD-R recording technology LAN: it involves users who are connected via a local area network Mobil Music: can be used to obtain free music, for example by means of Bluetooth transfers that enable files to be transferred from phone-to-phone. Digital Stream Ripping The speed of copy of the engravers

20. We have some new technologies which allows to reduce and limit the rate of piracy : SecureMetric Technology Secure Dongle Internet Service Providers (ISPs)

21. A well-known case: China One of the highest piracy level in the world. 85 per cent of the units sold in the market being pirate. Piracy is driven by hundreds of websites offering streams , downloads or links to unauthorized song files.

22. The priorities of government of China: Take criminals actions against infringers , both for internet piracy and physical. Allow foreign record companies access to the market Another case: Indonesia Music piracy is endemic in Indonesia with rates at nearly 90 per cent. Anti- piracy activity=> In one day, 800 000 discs were seized.

23. Music Distribution

24. Possible Types (non digital) Concerts CD’s Singles Cassette Vinyl

25. Possible Types (non physical) iTunes Myspace Web 2.0 P2P software Internet Radio

27. Improving Technology

28. Three Benefits For Music Made more accessible Has a further reach worldwide Various ways of distribution

29. Who Benefits? Artists/Bands Fans Consumers Industry

30. Conclusion Facts Figures Innovation Co-operation