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Dissemination Users In Focus

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Users in Focus Statistics Denmark Copenhagen 1-3 October 2008 Annegrete Wulff [email_address] © Statistics Denmark
User surveys ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who visits the web site? ,[object Object],[object Object],[object Object]
Can we spy on the users? ,[object Object]
Why are we doing a survey? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Collecting information on usability Direct, simultaneous Indirect, reflective Highly structured Unstructured Participant observation Formal interviews Spontaneous observations Planned observations, Usability, think aloud Eye tracking Surveys, open questions Surveys closed questions Hot line support Feed back from users Open interview
Users or users’ satisfaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web surveys for web products ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pop-up Dear User Hopefully you will assist our improving Statistics Denmark’s homepage by answering these questions. It will take you only a couple of minutes. Answers will be handled confidentially. Thank you for your help! Go to the questions Return to the home page
15 questions (2001-2004)
Response rate Evaluation reports 8% 36% 2005 8% 7% 10% 9% - www.dst.dk 53% 14% 13% 11% 18% www.statbank.dk 2007 2004 2003 2002 2001
2005 StatBank survey ,[object Object],[object Object],[object Object],[object Object]
Comments from users ,[object Object],[object Object],[object Object]
Some results ,[object Object],[object Object],[object Object],[object Object]
2005 pop-up/pop-in
The questions 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Alternatives – to be combined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eye tracking ,[object Object],[object Object],[object Object],[object Object]
The Set up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Equipment ,[object Object],[object Object],[object Object]
Method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Task 1 Find information on municipalities AA A B
Results 1 4:24 1:31 Task 10 2:59 1:07 Task 9 2:50 0:28 Task 8 1 3:30 1:22 Task 7 3:47 0:57 Task 6 3 4:28 0:29 Task 5 3:10 0:34 Task 4 4:03 0:29 Task 3 0:53 0:17 Task 2 1 1:35 0:32 Task 1 Gave up Maximum Minimum Time in minutes:seconds
Task 1 Municipality information Municipality info Site map Find your way Municipality info
Task 3 – Search results
Task 6 Swedish citizens in Denmark Population
Evaluation of the method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Eye tracking - Demo ,[object Object],[object Object],[object Object],[object Object]

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Dissemination Users In Focus

  • 1. Users in Focus Statistics Denmark Copenhagen 1-3 October 2008 Annegrete Wulff [email_address] © Statistics Denmark
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  • 6. Collecting information on usability Direct, simultaneous Indirect, reflective Highly structured Unstructured Participant observation Formal interviews Spontaneous observations Planned observations, Usability, think aloud Eye tracking Surveys, open questions Surveys closed questions Hot line support Feed back from users Open interview
  • 7.
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  • 9. Pop-up Dear User Hopefully you will assist our improving Statistics Denmark’s homepage by answering these questions. It will take you only a couple of minutes. Answers will be handled confidentially. Thank you for your help! Go to the questions Return to the home page
  • 11. Response rate Evaluation reports 8% 36% 2005 8% 7% 10% 9% - www.dst.dk 53% 14% 13% 11% 18% www.statbank.dk 2007 2004 2003 2002 2001
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  • 22. Task 1 Find information on municipalities AA A B
  • 23. Results 1 4:24 1:31 Task 10 2:59 1:07 Task 9 2:50 0:28 Task 8 1 3:30 1:22 Task 7 3:47 0:57 Task 6 3 4:28 0:29 Task 5 3:10 0:34 Task 4 4:03 0:29 Task 3 0:53 0:17 Task 2 1 1:35 0:32 Task 1 Gave up Maximum Minimum Time in minutes:seconds
  • 24. Task 1 Municipality information Municipality info Site map Find your way Municipality info
  • 25. Task 3 – Search results
  • 26. Task 6 Swedish citizens in Denmark Population
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