The document summarizes a workshop on tools developed by NCCID for HIV/STBBI outreach workers. It discusses the importance of planning outreach programs, including articulating goals and measuring success. It then describes two NCCID tools: the Outreach Planning Guide, which outlines the four steps of planning and evaluation; and the Outreach Planning Guide Checklist, which helps users inventory their program and stay focused on goals. Attendees will provide feedback on these tools and how to improve them.
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A. Poetz: Tools For Outreach Program Planning - page mockups for stakeholder feedback
1. “If I Had a Hammer…”: A Range of Tools
for HIV/STBBI Outreach Workers
Anneliese Poetz, PhD (NCCID)
Barbara Anderson, BScN, MSc (Alberta Health Services)
Tuesday April 3, 2012 | Toronto, ON
1:30 – 5:00 pm
2. Today’s Workshop
Objectives:
– Learn about the free (evidence-informed) tools
developed by NCCID for use in outreach work;
– Collaborate with others to critique these tools and
provide useful recommendations for
improvement;
– Co-operate with NCCID, an agency that provides
evidence-informed tools for use in practice;
3. Today’s Workshop
Agenda is based on the two tools currently under development
as part of NCCID’s Outreach Project
Part 1. Data Collection & Indicator Tool
Part 2. Outreach Planning Guide Checklist
4. Outreach Project
M
ontreal Forum
Scoping Review
Outreach Planning Guide
Advisory Group
Toronto Consultation
NCCPH
Summer Institute
Receive scoping review
Feb ‘08 Nov ‘09 March ‘10 June ‘10 Sept‘10
Regional
Workshops
Feb ‘11
5. Regional Consultations
Halifax: Atlantic Provinces
Montréal:
(French)
Quebec, French-
speaking provinces
Saskatoon: Manitoba,
Saskatchewan
Calgary: Territories
Edmonton: Alberta, British
Columbia
Toronto: Ontario
6. Outreach Tool Development
Feb ‘12Nov ‘11 Feb ‘12 Feb ‘12
Today
Apr ‘12
Checklist &
DCIT Draft Tools
OPG
– 2
nd edition
TOPHC workshop
Survey – tools prioritization
Outreach Tools
Advisory Group
Initiated
Future…
7. Data Collection & Indicator Tool
Part 1:
Anneliese Poetz, NCCID
Barbara Anderson, Alberta Health Services
Tuesday April 3, 2012 | Toronto, ON
1:30 – 5:00 pm
8. Outline
Data Collection & Indicator Tool
– Description of tool
– Break out groups
– Large group discussion
9. Requirements (goals)
1. The tool should allow for easy access to
information about HIV/STBBI prevention in
terms of goals, indicators, indicator
definitions and examples of data collection
forms for Canadian programs
2. The tool must allow for a running list to be
kept, and for this list to be printed and/or
sent to the email address entered by the user
10. 3. The tool should facilitate collaboration and
partnerships among HIV/STBBI outreach
programs in Canada through sharing of
information about program goals and data
collection
Requirements (goals) cont’d
11. Information Architecture
Information architecture and quality of labels are both important
for being able to navigate through a web site
Miller & Remington (2004). Modeling Information Navigation: Implications for Information Architecture. Human-Computer
Interaction. Vol. 19: 225-271.
12. Information Architecture
• Definition: “How information is categorised,
labelled and presented and how navigation
and access are facilitated…” (p. 293)
• Importance: “…determines not only whether
users will and can find what they need, but
also affects user satisfaction and influences
return visits.” (p. 293)
Gullikson, S. R. Blades, M. Bragdon, S. McKibbon, M. Sparling, E.G. Toms (1999). The impact of information architecture on
academic web site usability. The Electronic Library. Vol 17(5): 293-304.
13. Information Architecture
Program Goals
& Objectives
Indicator Type
Target pop’n
Goal category
Outcome
Associated
Indicators
Needle Exchange
Needle Exchange
Sex Trade Worker
Geography
Province
City/Town Local Program
14. Labels
• “…the quality of the link labels is the principal determiner for
how quickly people find items in a Web site” (p. 259)
• “Perhaps the most useful lesson for Web designers is the
importance of choosing clear and reliable link labels. Our
results demonstrate that the quality of link labels is a greater
factor for navigation items than the structure of the pages”
(p. 262)
Miller & Remington (2004). Modeling Information Navigation: Implications for Information Architecture. Human-Computer
Interaction. Vol. 19: 225-271.
30. Summary
• Information Architecture including clear
labelling of items on a website, is important
because:
– Influences the user’s ability to find information
– Influences usability of website and return visits
• Your input is important for ensuring the labels
for this website are meaningful and useful
33. Outreach Planning Guide Checklist
Anneliese Poetz, NCCID
Barbara Anderson, Alberta Health Services
Tuesday April 3, 2012 | Toronto, ON
1:30 – 5:00 pm
Part 2:
34. Outline
Outreach Planning Guide Checklist
– Why is it important to plan your outreach
program?
– Description of tool
– Break out groups
– Large group discussion
35. Why is it important to plan your
outreach program?
36. Why is it important to plan your
outreach program?
• If you articulate specific program goals it
keeps you focused on the purpose of your
program when delivering services
• With clear program goals, you can define
indicators for measuring whether you are
meeting your goals, and identify areas for
improvement
37. Why is it important to plan (cont’d)
• You can demonstrate program successes to
potential funders
38. Evidence-informed planning
• Evidence points to ongoing priority
populations and to flare-ups that require a
strategic response
• Outreach staff continuously look for places to
effectively connect with target populations
39. Evidence-informed planning cont’d
• Data are gathered, interpreted, shared, and
acted upon at every level – outreach staff,
leadership and epidemiologist
• Facilitates intentional planning
• Well-positioned to respond as terrain shifts
40. What are the tools available for
outreach program planning?
43. 1st
Intended use of Checklist
Inventory the user’s readiness for creating a
new outreach program, or for those already
involved in outreach to take stock of their
current situation and acknowledge areas for
improvement
44. 2nd
Intended use of Checklist
To help the program manager to stay focused
and on target throughout the development
and/or ongoing review of their outreach
program
45. 3rd
Intended use of Checklist
Provide a quick reference for performing the 4
steps for outreach program planning and
evaluation, which is contained within the
Outreach Planning Guide
48. Summary
• It is critical to plan outreach programs (e.g.
articulate program goals, measure program
success)
• Tools to do this are:
– Outreach Planning Guide 2nd
edition
– Outreach Planning Guide Checklist
– Data Collection and Indicator Tool
51. Thank You!
We appreciate your feedback
Anneliese Poetz, Project Manager
National Collaborating Centre for Infectious Diseases
apoetz@icid.com
204.942.5339
Barbara Anderson, Manager Sexually Transmitted Infections
Alberta Health Services
barbara.anderson@albertahealthservices.ca
780.342.2303
Total invited to respond to survey n=103, total responses to survey n=52. Survey remained open for 2 weeks, reminder sent after 1 week.
Survey closed November 10, 2011 ~5p CST.
Topic Slide
According to a study by Harley, McCarthy and Souza, 1998 – 40% of users will not return to a site if their first experience is negative (e.g. if they can’t find what they are looking for)
Topic Slide
Surveillance data informed choice of target population for infectious syphilis outbreak in Edmonton. Experience and incentive of $10 led to an effective reach.
Program data informed the need for expanded public health outreach in corrections facilities. Now province-wide.
Disseminating knowledge to other service providers, supporting planning and collaboration. Transferring knowledge through national and international conferences.
Evidence-informed outreach planning guide. Four stages for planning:
Step 1: Get to know your population (Assessment)
Step 2: Design your outreach program (Planning)
Step 3: Deliver the services (Implementation)
Step 4: Measure the results (Evaluation)
The 4 steps for outreach program planning in the Guide, provide the basis for the Outreach Planning Guide Checklist.
The checklist provides a quick reference guide for busy managers who do not have time to read the outreach planning guide. If the person using the checklist wishes more information, they can consult the corresponding pages in the Guide. If they still wish to obtain further information they can consult the ‘additional resources’ provided at the end of the checklist. The checklist was not only based on the evidence-informed guide, but its development process was informed by evidence – the references are also provided at the end of the Guide.
The checklist is based on the content in the outreach planning guide and is intended to be used in conjunction with the Guide.
Mention that there are 3 other steps in the planning process/checklist that they can try and use, and provide feedback on applying the checklist in practice.
