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Eco everywhere (bron trendwatching.com) With the recession deepening, count on all things ‘eco’ to be repositioned from ‘worthy but expensive’ to ‘cheap and, oh yes, worthy’. On the one hand, cash-strapped consumers are going out of their way to save money on energy bills, motorized transport and other waste-prone, eco-unfriendly activities.* While the environment may not be their first concern, they will nevertheless do less damage. Other consumers are still primarily interested in sustainable consumption, but no longer willing or able to pay the usual premiums. Examples: By using GE's Earth Rewards credit card, consumers ensure that a portion of their net expenditure will go to offsetting the emissions created by their purchases and activities. For example, spending USD 25 contributes enough to offset the emissions associated with running a typical refrigerator for a month. Spending USD 500 offsets the emissions from driving almost 1,500 miles in an average car. BMW is now repositioning the Mini as not just fun-loving, but cheap to run, and eco-friendlier to boot. This will become an even more compelling story when the new Mini E (E for electric) takes to the streets. Belgium-based Ecover makes a range of domestic and professional cleaning products like washing-up liquid, laundry detergents and bleach. As a matter of policy, all ingredients are from renewable sources and of the "highest possible biodegradability."
