Challenges for delivering compelling customer experiences focuses on why customer experiences matter for businesses. Customer experience is shaped by all interactions between a company and its customers, including physical and emotional impressions measured against customer expectations. Providing satisfying customer experiences can increase customer satisfaction by 10%, get 79% of customers to deepen their relationship with a brand, and increase retailer revenue by 5%.

1. Challenges for delivering compelling
customer experiences
Christophe Vergult
Director Customer Experience Management

2. why experiences matter
Customer Experience Management 2