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More than cat videos: Using social
media for career development
Dr Anne Osterrieder
Oxford Brookes University
22 May 2013
@AnneOsterrieder
Your “online identity” is important.
Be proactive!
Presenting yourself
On public social networking
accounts keep it professional –
with a personal touch if you feel
comfortable to do so.
Think about other users =
your audience, and what you are
using the network for.
Always remember that everyone
can read public posts at all times!
So, what should I post?!
Publish it
(Paper, article, blog post, podcast, video….)
Do something
(Project, outreach activity, conference, thinking!)
Amplify it
(Twitter, Google+, LinkedIn, blog post….)
Building up your professional online identity
What NOT to do
Be very careful with:
Unpublished data
Confidential work issues
Workplace gossip
Too personal things
Health Care - additional issues around:
Patient privacy
Patient-carer relationships
Ethics
“Don’t feed the trolls”!
Be wary of online debates
turning into ‘flame wars’.
If in doubt, step away!
Be aware of the nature of the medium –
missing body language, non-English
speakers, emoticons, interpretation….
Misunderstandings will happen,
but can be cleared up.
TWITTER
Principles of Twitter
People write “tweets”: messages with <140 characters.
All tweets appear in a linear timeline.
Principles of Twitter
If you want to read a person’s tweets, you “follow” him/her by
clicking on a button (= subscribe).
If someone subscribes to your tweets, they “follow” you.
If you follow someone, they don’t automatically read your
tweets, they have to follow you first.
Principles of Twitter
You will be known as “@your_username”
You can directly address people with “@their_username”
You can “re-tweet” tweets from other people, which means that
they are posted on your timeline with attribution to them.
Principles of Twitter
You can add a “hashtag” (#) before a word and it collects all
tweets to that topic on one timeline.
For example: #plantsci shows tweets about plant science.
Don’t be afraid to follow and interact with
people – that’s why they are on Twitter!
Build your own little network
in which you support and
promote each other.
Resources
List of science communication and social
media resources:
http://extelligenceexperiment.com/resources -
Thank you!

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More than cat videos: Using social media for career development

  • 1. More than cat videos: Using social media for career development Dr Anne Osterrieder Oxford Brookes University 22 May 2013 @AnneOsterrieder
  • 2.
  • 3. Your “online identity” is important. Be proactive!
  • 5. On public social networking accounts keep it professional – with a personal touch if you feel comfortable to do so.
  • 6. Think about other users = your audience, and what you are using the network for.
  • 7. Always remember that everyone can read public posts at all times!
  • 8.
  • 9.
  • 10. So, what should I post?!
  • 11. Publish it (Paper, article, blog post, podcast, video….) Do something (Project, outreach activity, conference, thinking!) Amplify it (Twitter, Google+, LinkedIn, blog post….) Building up your professional online identity
  • 13. Be very careful with: Unpublished data Confidential work issues Workplace gossip Too personal things
  • 14. Health Care - additional issues around: Patient privacy Patient-carer relationships Ethics
  • 15. “Don’t feed the trolls”! Be wary of online debates turning into ‘flame wars’. If in doubt, step away!
  • 16. Be aware of the nature of the medium – missing body language, non-English speakers, emoticons, interpretation…. Misunderstandings will happen, but can be cleared up.
  • 18.
  • 19. Principles of Twitter People write “tweets”: messages with <140 characters. All tweets appear in a linear timeline.
  • 20. Principles of Twitter If you want to read a person’s tweets, you “follow” him/her by clicking on a button (= subscribe). If someone subscribes to your tweets, they “follow” you. If you follow someone, they don’t automatically read your tweets, they have to follow you first.
  • 21. Principles of Twitter You will be known as “@your_username” You can directly address people with “@their_username” You can “re-tweet” tweets from other people, which means that they are posted on your timeline with attribution to them.
  • 22. Principles of Twitter You can add a “hashtag” (#) before a word and it collects all tweets to that topic on one timeline. For example: #plantsci shows tweets about plant science.
  • 23.
  • 24.
  • 25. Don’t be afraid to follow and interact with people – that’s why they are on Twitter!
  • 26. Build your own little network in which you support and promote each other.
  • 27. Resources List of science communication and social media resources: http://extelligenceexperiment.com/resources - Thank you!