Anne Pryor will share her expert tips on How to Grow Your Brand and Your Business with LinkedIn at MSPBJ University on Oct. 22, 2019, to a Sold Out group of Minneapolis business owners and sales and marketing executives. Anne uses AI to gain insights to connect meaningfully with clients to build relationships that matter and add relevant value.

1. GROW YOUR BRAND
AND BUSINESS
Anne Pryor
anne@pryority.com
www.linkedin.com/in/annepryor

2. 2
• Name
• Title, Organization
• Fun Fact OR What Make’s You Happy?
• Scale 1-5 – How’s Your LinkedIn Visibility?
• How Can I Specifically Help You Today?

3. Agenda
 The Stats
 Get Noticed
 Connect + Attract Targeted HUBS
 Engage through Content

4. Today’s Materials -
SUMMARY

6. ©2019 Confidential Anne Pryor, anne@pryority.com
6
LinkedIn Statistics
 662 million professionals worldwide
 170 industries (all Fortune 500 companies)
 15,000,000 small business owners
 41% of millionaires
 573,500 General Counsel
 87 million millennials use LinkedIn
 81% users belong to at least 1 Group
 More that 90% of Recruiters Use LinkedIn

7. Social Selling
“No matter what platform you're using, frequent posting
generates awareness and social discussion and gives
users the impression that your business is
dynamic.” –IT Business Net

8. Check Your SSI Score
 https://www.linkedin.com/sales/ssi

9. How Do You Look Online?
Executive Brand InView Report™
9
85
$2.0 M
83

10. Keywords

17. New Search Stats

18. The Hack-bot

19. Watch for Bots
Fake
Real

20. Google, Bing, Yahoo Yourself
20

21. Set Google Alerts: name,
company, clients,
competitors, trends
21

22. Duplicate Profiles | Delete

23. First - Set Setting
Anne Pryor @2019 | anne@pryority.com Confidential

24. Used as Resume by Recruiters

25. Start with Settings
Anne Pryor @2019 | anne@pryority.com Confidential

26. Reserve Your URL

27. Privacy – People Also Viewed

28. Leave Breadcrumbs or Not

29. Turn Down “Blasts”

31. Branded Profile

32. Experience – Company Page
Character Limits:
• 100 Title
• Description
2000
• Add Media

33. LinkedIn Profile Top Card

34. Branded Summary
Size: 2000 Characters
Make it Easy: Use Bullets, Tell Customers How to Buy Services
Tell Readers: About You, Successes, Fun Facts, Your Why

35. Gen Z Profile
35

36. Add Board Positions in Experience
36

37. Add Skills Give Endorsements
(Top 3 most important)

38. Media Rich Format:
Add Thought Leadership

39. Tips:
• First 6 words
• Confirm
Branding
• Add
Measurable
Results

40. Credible Recommendations

41. Accomplishments

42. Create Company Page

43. Set Up LinkedIn Page

44. Company Name + URL
Use LinkedIn URL if you don’t have website

45. Complete Company Page

46. Company Page

47. Add Specialties and Hashtags

48. Companies People Also
Viewed

49. Anne Pryor @2017 | anne@pryority.com Confidential

50. THE 4 QUADRANTS OF PERSONAL BRANDING©
Keywords and Communication
Personal
Who you are, Where you live,
Family, Hobbies, Interests,
Education
Professional
Where you work, Past jobs,
Important skills and experience?
Thought Leadership
Area(s) of expertise, authority?
*** What 3 things do you desire to
be known for™?
Legacy
What you want to be remembered for,
things bigger than yourself?
WHY?

51. “What job do
they HIRE
you for?”
Dr. Clayton Christensen
Competing Against Luck
https://www.youtube.com/watch?v=f84LymEs67Y

52. The One
Thing

53.  Needed to restore Athletics' Dept. Integrity
“Mr. / Ms. Fixit”
President Kahler’s WHY

54. Coyle’s Why
 “I’m profoundly
disappointed in the
continuing episodes, poor
judgment, alleged crimes,
and it simply can’t
continue.”
 “So the question is, why
Minnesota?” Coyle said.
“And it was very simple for
me. We LOVE this place.”
“Mr. Fixit ”

55. Why NOT Beth Goetz?
“THE STABILIZER”

56. 1. What are you an expert in?
2. How are you known?
3. What do people hire you for?
4. How do you want to be found?
5. Who do you want to find you?
6. How do you want to be known?
Define Your Brand + Content

58. LinkedIn Network
1st
Degree
2nd
Degree
3rd Degree
Friends of 2nd
Degree

59. HUBS
 Target 5 industries, characteristics, segments
 Follow 40 companies
 Connect with 2 buyers in each company and/or
hiring manager

60. Target Connections in
Hubs

62. Top 33 Referrals

63. Invitation Writing Format
1. Hi Name
2. Connection point
or Compliment
3. Invite them
4. How can I help
5. Branded Sign Off

64. Communication

65. View Connection’s Contacts
65

66. Advanced Filters
Lenny Newman

67. Connect Employees in Targeted
Companies

68. Find Alumni

69. Search Alumni

70. Advanced Search

71. Sales Navigator

72. Target Strategy

73. Save Accounts / Leads

74. Request to Join Groups

75. Executive Style InView Report

79. Connect with QR Code

81. What to Post?
THEME IT & SCREAM IT:
1. Be helpful, add value
2. Promotion of others
3. Humble self-promotion

82. Best Times to Post

83. Improve Your News Feed

84. Follow Hashtags #

85. Find Hashtags (Target 5)
#artificalinteliigence

86. Be Helpful
Add Value

87. Promotion of
Others

88. Humble Self-
Promotion

89. Get More Engagement on
Company Page Posts

90. Use the New Video
80% sharing content, 20% promotional

91. Best Practices for LinkedIn
Video
 Download or update the LinkedIn app on your phone. If you see a
little video camera icon, you have the LinkedIn video feature.
 See Video icon on the home page of LinkedIn, see the video
camera icon.

92. Video
Requirements
LENGTH:
3 seconds, min.
10 minutes, max
UNDER 1
MINUTES
MAX FILE SIZE IS 5
GIGABYTES
EASY TO UPLOAD ON
MOBILE
ADD NATIVE VIDEO
LINK TO YOUR PROFILE
VIA THE MOBILE APP.
ADD VIDEO TO LI
PUBLISHER

93. Video Ideas
 Sharing thought leadership content
 Introducing products
 Sharing from a tradeshow
 Interviewing a client
 Sharing best practices
 Demonstrating a product
 Promoting a book
 Share a webinar
 Events
 Houses for Sale

94. Video +900% Views
https://dms.licdn.com/playback/C4D00AQECS6JkLG-cDA/8244fd1f917c4574a615b05c96957bc2/feedshare-mp4_500/1479932728445-
v0ch3x?e=1512407210&v=alpha&t=KlNQxyl77dw5ug9ckGzUTBawGIvsqzITI1L6cOk_a4g

95. Video Sharing
Example - Tag

96. Advertise on LinkedIn
Anne Pryor @2019 | anne@pryority.com Confidential

97. Sponsor Marketing Campaigns
Anne Pryor @2019 | anne@pryority.com Confidential

98. Set Up Campaign
Anne Pryor @2019 | anne@pryority.com Confidential

99. SlideShare.net Profile

100. SlideShare Research

101. LinkedIn Learning

102. LinkedIn Learning Courses

103. Add LinkedIn Profinder –
Create Pro Bio

104. Clients Seeking Services

105. Profinder Profile

106. Sign Up as a Pro

107. New - Service Area Or Let
Recruiters Know

108. Share Expert Activities
Content

109. Follow Companies Targeting

110. Keep in Touch, See Leads

111. MSPBJ – People on the Move

112. Watch Trade Publications |
Congratulate + Connect
Send message to People:
- Take photo of them (from paper and email message)
- Direct congratulate from app)
- Send message through LinkedIn:
Dear X,
Congratulations you’re a STAR!
I work with many of your friends and I’d be happy to
help you be successful in your new role.
Be well, my new friend,
Anne
555.555.5555
www.annepryor.com
P.S. Just a tip, you’ll want to add your new company
and email to your LinkedIn profile.
I’m usually the first to congratulate them. I especially
reach out if they’re new to the area.

113. AI Hooked Me – Top 2 LinkedIn
Trainer in World

114. 10 Minutes a Day
4 -10 new connections / day, 3 coffee / week
Secure New Client

115. Content Marketing Plan

117. Get Set Up
 Look Great
 Gather / Create Content
 Events
 News
 Set Up Your System
 Who Contact
 Communicate
 Measure, Adjust
 Set Your Schedule
 Calendar Management

119. Follow 5 R’s of Social Media
1. Reason: use reasonable etiquette, same as offline
2. Represent yourself: anonymous profiles lend themselves to
negative content
3. Responsibility: be factual
4. Respect: what you say online is a permanent record, so don’t say
anything you wouldn’t say to your Grandmother
5. Restraint: pause and reread before you send. It will be online
forever.

120. Join Online Branding for
Success

121. Favorite Apps

122. NEW
Mobile: Events

123. Add and
Share Events

124. NEW on
LinkedIn
Company
Pages for
Admin.
1.EMPLOYEE
NOTIFICATIONS
2. KUDOS & TEAM
MOMENTS
3. COMPLETION METER

126. Executive Brand InView
Today ONLY $199 reg. $499
Confidential for NACD Minnesota Chapter by Anne Pryor,
Dec. 2018
126
85
$2.0 M

127. Style InView –
Today Only $49 Reg. $99

128. Relationship Marketing to Grow Your Business
Contact wendy@wendyblomseth.com
Send FREE Card: www.sendoutcards.com/sendingjoyfree

129. It Works! My GHAD

130. • 10 MIN A DAY
• COMPLETE PROFILE
• SEARCH FOR
PROSPECTS
• INVITE 4 TARGETED
CONNECTIONS / DAY
• TRY VIDEO
• JOIN GROUPS
• ADD VALUE
• LIKE, COMMENT,
SHARE

131. Actions
- Catch Up
- Show Up
- Sought-Out
ACTIONS
1.
2.
3.

132. Thank you!
Let’s Connect
anne@pryoritycom
www.linkedin.com/in/annepryor
@annepryor
www.annepryor.com

133. Influence
 https://vimeo.com/192814740