A brief tutorial on how content marketing is the best way to go when presenting your brand to potential customers and how to create that attention grabbing content. Info. is curated from multiple sources.

1. CONTENT CREATION AND
BRANDING
HOW TO USE CONTENT TO ENHANCE
A BRAND
By
Ann Esievoadje

2. Content Marketing and Social Media Marketing
Content Marketing
• content marketing is for a brand
website — whether it be a
branded URL or a microsite for a
brand’s specific product. Social
networks are vital to the success
of content marketing efforts, but
they are used primarily as a
distributor of links back to the
content on the brand’s website —
not as containers of the content
itself.
• content marketing, the context of
websites permits much longer
forms of content.
• content marketing’s website-
based center of gravity enables it
to focus more on demand
generation.
Social Media Marketing
• Social media marketing is
located within the social
networks themselves. As they
produce content, they place it
inside of these networks.
• media marketing, content is
built to fit the context of the
chosen social platform
• social media marketing
generally tends to focus on
two main objectives. First, it is
used for brand awareness —
generating activity and
discussion around the brand.
Secondly, it is used for
customer retention/
satisfaction

3. There is No money in Content
Creation!
• So why do it?
Until you figure out that
there is value in
creating great content,
you will have a hard
time getting the results
you hope to achieve
with just-content-to-
put-out-there-thinking.
© 2006-2010 Valeria Maltoni.

4. You need to have a content strategy
because:
• Content allows you to build an
audience, attract customers and create
advocates on behalf of your business or
brand.
• In addition to planning for those business
milestones, you will need to plan content for
each phase of the audience/consumer's
journey.

5. The Different Phases Of your
Audience/Consumers’ Journey
So you have to treat your content like a product because
of the end result you have in mind.

6. Branded content Vs. content branding.
Branded Content
Content
Branding.
Building a Content
brand is about
putting the needs of
the audience first
and using telling to
promote your brand.
A Branded Content
is an egocentric
content that is
focused on extolling
the virtues of and
reasons for sticking
to that brand.
People first need to believe, then they can support that belief
with their behavior before finally becoming your brand
ambassador to help draw in prospective clients/audiences to your
brand be it service/product.
© 2006-2010 Valeria Maltoni.

7. Keys to Outstanding Content
• What really makes
content stand out and
leads to increased loyalty
and brand boost is
Originality.
• Another way to make an
impact with your
audience and potential
consumers of your
product/services is to
create a People-centered
content
• How to create a people
centered content

9. Creating Compelling Content
• You need to create content around what will be of
value to your audience, helps you tell your brand story
and feels natural to them especially when it comes
from an influencer’s point of view.
• This you can do using storytelling –testimonials,
Fiction, Q&A, Reviews, incorporating facts into stories
people can relate to, etc – to establish an emotional
connection.
• You also need to believe in what you are writing
because honesty builds credibility, trust , authenticity
and all these confers on you the status of authority.

10. Thank You
Born in Nigeria in the
early 80s, Ann Esievoadje,
a graduate of Computer
Engineering from
University of Benin, is the
Creative Head at Track
Unusual Publication. She
runs her own blog
http://annesievoadje.blog
spot.com.
She lives in Benin City
with her husband and son.
The Quilt is her first
published book.