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Study of an OTA site: BookIt.com
General Overview ,[object Object],[object Object]
Targeted Customer Group ,[object Object],[object Object],[object Object],[object Object]
Persona 1 ,[object Object],[object Object],[object Object],[object Object]
Persona 2 ,[object Object],[object Object],[object Object]
Persona 3 ,[object Object],[object Object],[object Object],[object Object]
Persona 4 ,[object Object],[object Object],[object Object]
Customer Services  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Comparison with Expedia service
Customer Communication Method ,[object Object],[object Object],[object Object]
BookIt Partners ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Study Of An OTA Site

  • 1. Study of an OTA site: BookIt.com
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