1. Entrepreneurship in the Creative Industries: opportunities & challenges for education Colette Henry Norbrook Professor of Business & Enterprise Royal Veterinary College, University of London

2. Overview Starting point Entrepreneurship in the CIs CI appeal Challenges for education Opportunities for education

4. Fast growing, high potential

5. Central to economic growth

6. Creative economy – knowledge intensive, interlocking, IP-related

7. Extensive range of industry sectors – arts/crafts, design, fashion, film/theatre, broadcast media

9. Creative industries appeal Cool image, trendy, relaxed working environment to facilitate creative thinking Fun, stylish, glamorous, flexible, informal – blur between work and leisure Creative individuals networking to develop a portfolio of multiple projects; lots of part-time working Creative workers are different: self-reliant, independent, highly-individualistic, prize freedom and autonomy – characteristics that predispose them to self-employment and entrepreneurship Creative workforce – employment model for the future?

11. Encouraging creative flair; creating niche offerings – not so difficult ……

12. But teaching creatives how to value their artistic talent, ensure they get paid appropriately and produce for mass markets …..

14. Finally – new book!