1. Proposal
In order to create an advertising proposal, I need to gather information
about the company that makes the product, where it wants to
advertise, what it wants the advertising to achieve and how much it
has to spend.
The advertising budget for my campaign to advertise ‘Lust in Love’ is
£100,000. This perfume is designed for older teenagers and young
adults. My bottle will be a circle shape and thick
I want my product to achieve a striking advertisement and I want it to
be introduced to a new market and be popular.
I think my perfume will suit TV advertisements and printed ones in
magazines (and samples!) as it will be more out there, because there
are a lot more people watching TV then going on the internet. Also it
will get more out to the target audience,.
For my advert I would include the name and logo, and an image of
the perfume in the corner, with a main picture of a, model looking in
love (lust in love) I will use suttle colours etc; musty pinks, golden beiges,
and creamy pinks & browns. My perfume is going to be stylish and
expensive.
My target market is going to be female teenagers and female adults
(young) 15+. My product is going expensive and be sold in Selfridges.
My target markets audience’s interest would probably be doing
hobbies, going to parties.