4. WHAT IS COMMUNICATION?
• Communication is the exchange of thoughts, messages, or information, as by
speech, visuals, signals, writing, or behavior.
• Derived from the Latin word "communis", meaning to share.
5.
6. •G.G. Brown. :-
• Fred G. Meyer. :-
“Communication is transfer of information from one person to another,
whether or not it elicits confidence. But the information transferred
must be understandable to the receiver.”
“Communication is the intercourse by words, letters or
messages”
7. "Effective communication occurs only if the receiver understands the
exact information or idea that the sender intended to transmit. Many
of the problems that occur in an organization are the either the direct
result of people failing to communicate and/or processes, which leads
to confusion and can cause good plans to fail."
•Pranav Mistry :-
14. •It is a 2-way process.
•Communication involves exchange of ideas, feelings,
information, thoughts, and knowledge.
•Communication involves mutuality of understanding between
Sender and Receiver.
•There are two types of Communication i.e., Verbal and Non-Verbal
Communication.
•Communication process happens between or among
two or more parties. (Sender and Receiver)