This document discusses upselling techniques that can be used in retail stores to increase average order value and sales. It recommends using planograms to visually group related products together to encourage add-on purchases. Specific techniques include giving spotlight displays to upsell items, bundling complementary products to offer value, and providing rewards to customers who spend a certain amount that encourages purchasing additional items. Planograms are a tool to strategically place products near each other to promote add-on sales through implied product pairings.

1. Visual
Merchandising:
3 Upselling
Techniques to
Try in Your Store
Today

2. Why Upselling is
Essential in Retail?
• Upsells and cross-sells can assist
retailers in raising the average order
value.
• It will help offer your shoppers a more
valuable and higher-priced version of
the products they are looking for.

3. How
Planograms can
Drive Sales
Using Upselling
Strategies?
Planograms can be
used to promote
upselling by visually
placing related
products near one
another.
To encourage
customers to buy
both items at once, a
store might, for
instance, use a
planogram to place
coffee next to sugar.
Similarly, a store
might use a
planogram to place
crackers close to
cheese, implying that
the two products
would go well
together as a snack.
This encourages
shoppers to purchase
multiple items at
once and boost sales.

4. Planogram Upselling Techniques to Try in Your Store
Today
GIVE UPSELLS THE
SPOTLIGHT
BUNDLING ITEMS TO
OFFER VALUE
ENCOURAGE SHOPPERS
WITH REWARDS

5. Give upsells the spotlight
Retailers can display upsell
merchandise with ‘push sell’
strategies.
Analyzing the retail data helps to
understand the current or seasonal
trends, then selecting the best items
from each trend and displaying them
to your target customers.
For instance, most people are
shopping last-minute as Valentine’s
Day approaches for their loved ones.
You can create a separate shelf space
to feature your best in stock
Valentine-themed merchandise.

6. Bundling items to offer value
Bundling products is the most effective upselling strategy
you can apply to your store.
You must ensure that the bundled products are similar in
purpose and make sense to the customer.
Let’s say you sell large appliances, such as branded
refrigerators. Whenever any shopper buys this product,
you could include a stabilizer for the refrigerator as a part
of the deal.

7. Encourage shoppers with rewards
Give your shoppers enough
reason to spend more money
in your store using rewards.
By spending a certain amount
per shop, shoppers will receive
a reward.
For example, you could be an
apparel retailer who also sells
cosmetics.
You may come up with a
promotion whereby a
customer purchasing a specific
perfume would also receive a
bottle of hand lotion, either for
free or at a reduced price.

8. Use Nexgen POG to effectively plan and execute retail
store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com