1. Brand Lawyer
MOHAMED ANSAIHI • Creative Director
PERSONAL INFORMATION
Born on 1
st
of July 75 in Casablanca, now Moroccan citizen in Jeddah, Saudi Arabia…
Married and father for a wonderful boy.
CONTACT INFORMATION
Mobile: +966567065586
E-Mail: ansaihi@me.com
Writer’s blog: noteswall.blogspot.com
Portfolio: http://is.gd/ansaihi
”Roots in the field of
communication, fruits
in the brands basket”
Over 15 years of my short life have been spent on the altar
of branding and brand communication. Those years were
fertile soil for many successful exercises of brand creation,
communication campaigns, brand activation, events, and of
course – advertising campaigns.

2. MULTINATIONAL EXPERIENCE
July 2011 – Present:
Creative Director – Y&R
Jeddah, Saudi Arabia
Leading and motivating a mid-sized team of creatives in their hunt for
quality results.
In addition to handling the existing agency work, there’s a new
mission to help organic growth of the agency’s portfolio, as well as
landing new accounts.
Key Records
- Landing new key accounts:
o Tazaj, Luna (Evap. Milk, Cream, Milk Powder, Flavoured
Milk),
o Al-Murjan Group,
o the Home Style,
o Al-Soraya Group.
o Cadillac (Organic expansion from Aljomaih business)
- Created on-ground activation and digital activation for Aljomaih
Automotives launch for several car launches.
- Created and supervised the execution of mobile applications for
Aljomaih Automotive, two very rich interactive experiences.
- Written and organized 3 big events for AlJomaih Automotive
Company: GrandMasters 2013 (800 attendees, Qusai Khudr &
Khawater Dhalam performers, VIP invitees from the diplomatic
cycle) / GrandMastrs 2014 (more or less same level with half the
budget of 2013’s event) / Cadillac XTS Launch
- Helped resurrecting the creative department from 2 people to 8 in
18 months.
June 2009 – July 2011:
Creative Director – Red Impact Communication
Jeddah, Saudi Arabia
Building & Leading a small creative department, hiring staff, building
360º campaigns and presentations.
Being of startup size, with limited resources and portfolio, and with
the vocation of being local agency with international aspiration, it was
an exciting challenge to add value in this quest.
Key Records
- Landed new key accounts:
o Dove Skin Care category – March 2010
o Majed Society – December 2010
o Muhaidib: Punjabi Muhaidib, Alwalimah Style – 2010
- Encouraged the agency to go into ATL, specially TVC’s, Press
campaigns, events...
- Creative and execution for the first Social Development Forum
in Jeddah, where more than 1200 invitees, 42 international
speakers, representatives of 500 local and international NGO’s,
all signed-up for a 3 days event in Jeddah Hilton. Event was
owned by Majid Society, headed by HRH Prince Mishaal,
sponsored by HRH Prince Khalid.
- Designed and executed on-ground activation for Afia, Dove,
Dove Men, Rexona, Signal and others.

3. April 2008 − June 2009:
Associate Creative Director – Y&R
Jeddah, Saudi Arabia
Acting as Creative Director, with a team of 5 Art Directors, one
copywriter and 8 designers, all sharing the pleasure of creating
winning concepts.
Signed up:
KIA Motors – January 2009
Salama Insurance – October 2008
Red Sea Gate Teminal – June 2008
June 2003 − April 2008:
Senior Art Director – Y&R
Jeddah, Saudi Arabia
Heavily involved with Creative Directors and Copy Writers to
transform client challenges into impactful campaigns (print, TV,
outdoor, BTL, etc.)
I have in charge also to monitor and guide graphic designers and
artists in developing their part of the job.
Since May 2006, Creative Directors were in and out in Jeddah Office.
So practically I was the person in charge as project leader on most of
the accounts and the head of creative department (non-formally until
04/08).
Won accounts: Mobily, Jiwar, Eimar, Unilever OMO, Bank Aljazeera,
King Faisal Hospital, Sagem Phones, Kudu, Majid Society...
Lead: All the above plus Balubaid automotives, Tema Halawa,
Jeddah Together environment campaign...
Part of: Bakhashwain for home appliances, Titan Watches, Souk
Shatea Mall, LeMall, Phillips, Crown Plazza, Ford, AC Delco, Rajhi
Bank, LG, LG Mobiles....
Pitched for: Manazil Haramain, Jiwar Corporate, Babtain, Binatone
(Home Appliances), LG Electronics, LG Mobiles, Saklou Electronics
(Hisense, Sharp), Gazzaz, Jabal Khandama (Makkah), Jabal Omar
(Makkah), Osul Investment Co., Sunset Resort (Khobar), Tono Juice,
Savola Group, Kingdom Holding Company...
Fabrication: I was in charge of communicating with Brand Instinct in
London for the design and plans of Mobily showrooms, outlets and
kiosks, and with AlHabtoor Group in Dubai for the fabrication,
material, standardization and shipping of the latter.
Many TVC scripts have been submitted with most of the campaigns,
of which Mobily, Halawa Tema, Halwani Jam, OMO treasure Hunt
promo −have been produced, and lately a 7 minutes documentary for
majid Society was shot in Beirut.
March 2003 − June 2003:
Freelancer
Jeddah, Saudi Arabia
I offered my creative services to agencies & clients as part-timer or on
project basis; created a campaign for Sabban Furniture, BTL material
for Diet Center, and the Annual Report for IIRO (International Islamic
Rescue Organization)

4. May 2001 − April 2003:
Art Director - Promopub Farouk Adv.
Jeddah, Saudi Arabia
Formally Graphic Designer, but indeed my responsibilities were more
of an Art Director: building concepts with the Creative Director,
visualizing, development, finalization... in a studio of 7 to 8 people.
Accounts: Panasonic & National (Alesayi Electronics), Mitsubishi
Motors, Faces, Radwa Trading (Chanel, Givenchy...)
July 1999 − May 2001:
Graphic Designer - Lowe Shem's Publicité
Casablanca, Morocco
As a fresh graduate Graphic Designer, Shem’s was my first practical
school. I got to work in a team (creative cell of 1 AD, 1 copywriter, 1 or
2 designers) to develop creative presentations and campaigns.
Accounts: Air France, Peugeot, Maroc Telecom, Wanadoo.ma,
Menara web portal, Leader Food, Wafasalaf, Addoha Group (Real
Estate)...
TRAININGS
2011-2012: Enrolled in Y&R University for 21 courses.
November 2007: Two trainings: “Customer Service Excellence” and “Presentation Skills” by
Johnathan Lavender, under THG Human Resource Development program.
April 2008: “Roadmap to Excellence: Leadership Skills” under the same program.
June 2008: “Roadmap to Excellence: Building Team Spirit” under the same program.
Education
June 1999: ISAG (Institut Supérieur des Arts Graphiques), Casablanca,
Morocco
DEUG equivalent Diploma, Graphic Arts Specialized studies in
Graphic Arts, aesthetics, conception, pré-press…

5. SKILLS
Work:
TV commercials and Documentary writing, presentations, creative interpretation (rationale).
Enthusiastic team leader and good listener.
Communication:
Brainstorming, brief analysis, initiative, presentations, creative strategy, and passion for
research.
Software:
Knowledgeable in all 2D Graphic Art software on Macintosh, some basic knowledge in 3D
and animation software is to be mentioned.
TRI-LINGUAL
ARABIC: Mother tongue, excellent writing, reading, and speaking.
FRENCH: Second mother tongue.
ENGLISH: Fluent, writing, reading and speaking.
ITALIAN: Can manage a trip to Rome if Romans speak slowly.
References
Available upon request
Social Network
Founder of “Advertising Creatives in the Arab World” Facebook & “Free Creatives” on
Linkedin.