1. SOCIAL
CRM

12. Coverage
Comprehensive coverage of social media sites, blogs, news sites, discussion
forums, YouTube, Flickr and custom sites
Ability to track owned and competitor’s social profiles
Keyword Query Formation
Ability to quickly setup keyword query through step by step process which is
intuitive
Data Reporting
Users can create custom dashboards accordingly to the use cases
Users can download data in excel and reports in pdf/jpeg format
Users can view trends in the conversations and top platforms where they are
taking place
User can view the list of top influencers making the conversations
Users can also receive email alerts and daily reports
Analytics
Users can view sentiment analysis of the conversations
Users can view the demographics (Location, Age and Gender) distribution of
people talking
Users can view the top keywords around the conversations and their
contribution to negative and positive
Users can change the sentiment and provide feedback to the system

13. Engagement
 Users can add multiple social sites like Facebook, Twitter and LinkedIn
 Users can view the conversations happening in their network in one
place through intuitive UI
 Users can reply, comment, post, RT, mentions and assign from the
console itself
 Users can create separate tab for managing conversations from
multiple sources
Publishing
Users can schedule a message in multiple networks in one go
Users can attach images/photos to messages
Users can upload messages in bulk for large amount of
scheduling
Users can view the click stream analytics of the messages
from the console itself

14. Owned Social Profiles
Users can receive analytics for Facebook pages, Twitter and
LinkedIn Groups
Users can view Post Analysis, Network Analysis, Fan
Analysis for the Accounts
Users can view top fans or followers from the network
Users can which post of theirs are performing better and at
which time people are more active
Users can download the report in pdf format
Comparison
Users can add competitor’s Twitter handle and Facebook
pages to the system.
Users can benchmark against the activities of the
competitor’s in terms of number of post and engagement

15. Group Messages
Users can use automated tagging functionality to filter
the messages based on keywords or patterns and tag it
Users can filter the data collected through platforms,
task status, demographics, sentiments and keywords
Task Creations
Users can more than 2/3 users to the system and share
the profile dashboards and channel access
Users can assign any messages to particular users and
leave a note on it based on priority
Every task created is assigned an unique ticket number
for tracking and is available under task manage
Reporting
Users can view workflow analytics like number of
messages responded and average turn around time of
the team