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Samsung And The Theme Park Industry
- 1. Samsung & Theme Park Industry in South Korea Group 2 - Anshuman, Chintan, Dhinesh, Gaurav N, Kaushik, Milind GMP, XLRI Jamshedpur
- 4. - Park management expertise not easily available – huge licensing fee and very selective.
- 5. Large Scale Initial Investment ($ 50 – 3000Mn) – Land Development; Amusement Machinery; Working Capital.
- 7. - Revenue reinvestment for expansion & up gradation.
- 9. - Strict Government Regulations and hence typical period required for arranging government approval – 2 to 5 years.
- 12. - 6 theme parks including Farmland – Lotte World is in the heart of the city.
- 16. - Seoul Land – 23rd in the “Top 50 theme parks worldwide”.
- 18. - Seasonal factor affected all competitors (but not in the same pattern ). Positively impacts Lotte World but negatively impacts Farmland.
- 19. - Farmland- Highest per capita expenditure on food, beverages and souvenirs.GMP, XLRI Jamshedpur
- 22. - Scope for market expansion – untapped market of 5 Mn.
- 24. - Steady Intl tourist growth (25% of customers are tourists).
- 25. - Scope to increase merchandise sales and admission & ride fee
- 26. - Inception of the new water park during June to September will attract customers from Lotte to Farmland.
- 30. - Highest per capita expenditure on food, beverages and souvenirs.
- 32. - Attendance to theme parks shows a decreasing growth trend(0.9% and 6%)
- 34. - Stay time is less due to traffic congestion issues.
- 36. - 6 theme parks including Farmland – Lotte World is in the heart of the city.
- 41. -Theme parks did not fit well with the “high tech” and “global” image of Samsung
- 42. - Organizational style – non service oriented employees and their outlook towards customer satisfaction.GMP, XLRI Jamshedpur
- 50. Phase 2 – Resort Town (Exact budget not available)
- 51. New Mission – Create a zeal for long lasting life that is combined with harmony of nature.
- 52. If Plan approved, it will become prototype destination resort town I the entire world.GMP, XLRI Jamshedpur