Often times, the initial point of contact between a prospect and an apartment community happens online and in the social space. Once that prospect becomes a resident, he or she might still prefer to interact within the social space. Whether you're using social media to make that initial connection or you're cultivating a long-term relationship with your residents, knowing how to make them feel at home is important. Join Ansley Sudderth, Social Media Training & Development Coordinator with For Rent Media Solutions™ to cover techniques in social hospitality. You'll walk away with newfound knowledge on:
-Using social media to incentivize your residents to create conversation
-Using Pinterest to help prospects and residents envision their dream living space
-Using Facebook to connect and share community events
-Using Vine to showcase your features and amenities
-And more!
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Social Hospitality: Using Social Media to Make Your Residents Feel at Home
1. Ansley Sudderth
Social Media Training
& Communications
Coordinator
Social Hospitality:
Using Social Media to Make Your Residents
Feel at Home
2.
3. • What Makes Us Feel at Home?
• Techniques to Create and Strengthen Community
Culture
– Facebook
– Instagram
– Pinterest
– Vine
– Twitter
• What You Can Do Today!
• Valuable Links
• Q&A
Agenda
13. Events
• Welcome to the Neighborhood Social
• Supper Club
• Yappy Hour
• Summer Solstice Pool Party
• Resident Appreciation Party
• 4th of July BBQ
• Town Hall Meeting
46. • Create a Welcome to the Neighborhood
bag/basket/kit for your residents. Scale it
to your budget.
• After a signed lease agreement/before
move-in date, send a welcome email with
move-in tips and a checklist.
• Provide great customer service!
WhatYou Can DoToday
49. • Your Guide to Making Residents Feel at Home:
http://bit.ly/15fZUGo
• A Beautiful Mess App:
http://abeautifulmessapp.com/
• Creating Staycation Opportunities:
http://bit.ly/19zj9wx
• Ultimate Staycation Guide:
http://bit.ly/1cj0TqA
• Using TAR/TAP? Best Practices of Texting:
http://bit.ly/13awyMK
Valuable Links