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Ansley Sudderth
Social Media Training & Communications
Coordinator
Spring Into Social!
A Review of the Latest Changes to
Popular Social Platforms
• Social Media Stats
• Facebook Updates and Features
– New Icons
– News Feed
– Mobile
– Timeline
– Graph Search
• Pinterest Updates and Features
– New Layout Specs
– Web Analytics and Resources
• Introduction to Vine
• What You Can Do Today!
• Valuable Links
• Q&A
Agenda
Social Media Stats
Social Media Stats
Facebook
All icons are signature
“Facebook blue”
Streamlined
Uniform look
New Icons
The news feed is one of
the most important things
we've built.
…the most personalized
newspaper.
…the stories around you
deserve to be displayed
with more than just text.
How we're all sharing is changing
and the news feed needs to evolve
with those changes. This is the
evolving face of news feed.
News Feed
News Feed
News Feed
News Feed: Present Day
NewsFeed:MultipleStreams
NewsFeed:MultipleStreams
News
Stream
Music
Stream
NewsFeed:MultipleStreams
Mobile
Mobile
• Redesigned sections
• Cleaner layout
Timeline
About
Friends
Photos
Status Updates
Timeline
Timeline for Brands
Events
facebook.com/about/newsfeed
Graph Search
Pinterest
The Power of Pinterest
New Layout
-Images
display much
larger now
- New width is
735 pixels
wide (formerly
600)
Image Size
-Categories are
now located on
the far left next to
the Search box
Categories Dropdown
-New red „Pint it‟ button in
the upper left of each pin
-Ability to comment AFTER
opening/clicking the pin
-No longer leave comments
on the home or category
pages
Buttons
-Option to go to
the direct source
-Bar of related
pins
Website and Related Pins
SettingsPage:BasicInformation
SettingsPage:EmailNotifications
SettingsPage:SocialNetworks
Pinterest for Business
-Track your
pinning activity
-Learn what
pinners like
• Pinterest Web Analytics: See what people are pinning from your
website
• Pinterest.com/Source/YourDomain: See what people are pinning
from your website
• PinAlerts: Receive email notifications
• Pinerly: Suite of tools to post and measure while suggesting
content to pin
• Curalate: Finds and consolidates comments and conversations,
aids discovery of fans and advocates
• Pinfluence & Pinpuff: Measures your popularity on Pinterest
• Repinly: Finds the most popular pinners, boards and pins on
Pinterest
• PinReach: Understand engagement (repins, followers, pins, likes,
comments, trends)
PinterestAnalyticsResources
Introduction to Vine
-Quick walkthrough of a
floor plan
- Shots of popular
landmarks around your
community
-Six second testimonials
Vine
• Take the Visual Route
• Engage with your audience on more than one
channel
• Repurpose your content
• Monitor your Pinterest Analytics
• Dip your toes in the water with Vine
WhatYou Can DoToday
• Pinterest Redesign Infographic:
http://on.mash.to/Y0qio2
• Pinterest Web Analytics Walkthrough Video:
http://bit.ly/XTxsIf
• Apartment Community on Vine:
http://bit.ly/11fkweD
Valuable Links
Q&A
http://mashable.com/2013/03/20/pinterest-redesign-infographic/
http://mashable.com/2013/03/07/new-facebook-news-feed/
http://mashable.com/2013/01/29/vine/
http://mashable.com/2013/03/27/facebook-unpublished-page-posts/
http://socialmediatoday.com/nate-mendenhall/1141786/brace-yourself-more-facebook-
timeline-changes-are-coming
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid
=-
rBk4VedsRN53M&tbnid=ISz1ZQ7IzvYVdM:&ved=0CAUQjRw&url=http%3A%2F%2F
www.ideas2revenue.com%2Farchives%2F698&ei=MGh5UafdLaPR0wHDoICoDw&b
vm=bv.45645796,d.dmQ&psig=AFQjCNGfWb7z11POH9lc1txJgi7iWzqGVA&ust=136
6997405146715
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid
=t9fntFgV5nDvBM&tbnid=_SiIbvuY0s1dEM:&ved=0CAUQjRw&url=http%3A%2F%2F
www.marginlines.com%2Fyet-another-news-corp-scandal-this-time-at-wsj-
europe%2Fdried-up-apple-slice%2F&ei=UGl5Udm-
OaXH0gG1l4GgBg&bvm=bv.45645796,d.dmQ&psig=AFQjCNG-
IcZPSBL0L9dzZI92MCdvDusTww&ust=1366997694952137
Photo and Statistics Credit

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Spring Into Social: A Review of the Latest Changes to Popular Social Platforms