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Digital-First Story Pitches
- 1. Curriculum Swap Shop Digital-First Story Pitches Anthony Adornato, Ithaca College @AnthonyAdornato Presentation Slides bit.ly/DigitalFirstPitches @AnthonyAdornato
- 2. Digital-First Story Pitches The Story Pitch o Story focus/angle o News peg: Who cares? o “Real” People o Data/Background Info o Visuals (b-roll and stills) @AnthonyAdornato
- 3. Digital-First Story Pitches The Story Pitch Digital-First = Mobile/Social-First Pitches must include game plan for mobile/social: o Newsgathering: sourcing and story ideas o Distribution: sharing as you go o Audience Engagement @AnthonyAdornato
- 4. Digital-First Story Pitches Newsgathering Tips Line: Stories and sources Search IC/Ithaca on Twitter and Facebook Mine SM pages of groups/organizations Ask questions What’s trending Distribution Photos & Video while in the field Connect with sources in your stories Use hashtags for context Live tweet from events Tweet your beat Behind the scenes Audience Engagement Thank new followers, follow back, and respond ASAP Use Twitter lists Share stories with SM communities RT knowledgeable sources Use Storify to curate SM chatter about a particular story @AnthonyAdornato
- 5. Digital-First Story Pitches Game Plan o At least four tweets related to your story. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: pull quotes, crowdsourcing, and behind-the-scenes look. o Produce one video tease: share to Twitter and your professional Facebook page. o Two photos: share to Twitter and your professional Facebook page. @AnthonyAdornato
- 6. Digital-First Story Pitches From the Field @AnthonyAdornato
- 7. Digital-First Story Pitches From the Field @AnthonyAdornato
- 8. Digital-First Story Pitches From the Field o Create Storify of social media elements o Produce multimedia story that includes: > 600 word article > Image gallery > 1-1:30 video @AnthonyAdornato
- 10. Digital-First Story Pitches o NBC News Collaboration >>Traditional broadcast, website, Snapchat, and Instagram @AnthonyAdornato
- 11. Curriculum Swap Shop Digital-First Story Pitches Anthony Adornato, Ithaca College @AnthonyAdornato Presentation Slides bit.ly/DigitalFirstPitches @AnthonyAdornato
Notas del editor
- Explain how this is the traditional pitch used in all class…then a few years ago...started incorporating additional elements. WE KNOW JOURNALISM IS A CONVERSATION NOW. WE TAKE VIEWERS ALONG THE LIFE CYCLE OF A STORY. WE NO LONGER WAIT FOR THE 5 OR 6 PM NEWSCASTS. THIS CAME OUT OF MY RESEARCH….THIS WAS MY WAY OF CAPTURING IN CLASS WHAT I NOTICED IN MY RESEARCH BACK IN NEWSROOMS. SM WAS IMPACTING REPORTERS JOB RESPONSIBILITIES IN THREE WAYS.
- http://www.poynter.org/2015/dean-baquet-nyt-will-retire-system-of-pitching-stories-for-the-print-page-1/321637/ https://twitter.com/frankthorp/status/709144401516355584 Majority of policies (63%) advise reporters to break news on SM first vs. website first (19%). Majority of stations (93%) require or recommend reporters share information about stories while in field social media is routine source of tips, content, and sources
- This ties into SMO – social media optimization Submit storify of items.
- Mention the challenges. https://emilymasters.wordpress.com/2016/03/09/cornell-student-stops-wearing-hijab-due-to-increased-islamophobia/ https://storify.com/EmilyMasters/reporting-on-islamophobia
- Mention the challenges. https://emilymasters.wordpress.com/2016/03/09/cornell-student-stops-wearing-hijab-due-to-increased-islamophobia/ https://storify.com/EmilyMasters/reporting-on-islamophobia