Why has the consumer shifted from responding to traditional advertising towards responding to social media?

1. ADVERTISEMENT KIT
“One of The Fastest Growing Social Networks in the World”

3. Awards
Winner Website of the Winner of Site of the year 2008 Winner of Mashable Open Web Elected Most promising
year 2008 - Community competition in 5 countries Awards 2008 in the mainstream company in Belgium in
(Belgium) (France, Spain, Belgium, UK, and large social network category November 2008
Italy, Germany)

4. If Netlog were a country ...
Map of country with about 40 million population
Caution! Contains over 40,000,000 people

5. 2 times the number
of yearly tourists to Turkey
are visiting Netlog
every month

6. Leading social network in Europe
Introduction Audience Products Key Differentiators Testimonials

7. Our reach beyond Europe
Biggest social network in Middle East
Introduction Audience Products Key Differentiators Testimonials

8. 0
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100.000.000
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200.000.000
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Monthly Page Impressions Saudi Arabia 2007-2009
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9. Netlog MENA user base = population Dubai + Abu Dhabi

11. what is this
SHIFT
to
Social Media Marketing?

14. The old communication model
was a MONOLOGUE

16. Only 18% of
TV ads
generate a
positive ROI

17. 90% of
people who
can skip TV
ads, do.

18. The average person is exposed to 3000
advertising messages a day.

19. Only 14% of people
trusts advertisements...

20. 78% trust recommendations
of other consumers...

21. 14% vs 78%...
Hmmm...

22. The new communication model is
a dialogue

23. Transparent
Inclusive
Authentic
Vibrant
Consumer-driven

24. Consumer-driven
Social Media
User-generated

25. There is still
one trusted medium
left in the world
My friends
Their friends
And all those we collectively respect

26. Influence becomes highly valuable
+ CORE BUYERS
Core buyers
AMBASSADORS
Ambassadors
LIFETIME VALUE
MISERS INFLUENCERS
Missers Influencers
-
- SOCIAL VALUE +
Source: Forrester Research Inc., 2008

31. HOW
do you make this happen?

32. Fish where the fish are
Talk to their friends
Talk to them

33. Your challenge = Brand Socialization

34. It’s all about RELATIONSHIPS!

35. Find and enable your
Brand Ambassadors

36. Turn Brands into

37. 5 C’s of Brand Socialization
CONTRIBUTION CONTENT
The text demonstrates how your
own text will look when you
replace the placeholder with
your own text.
BRAND
SOCIALIZATION
CONTEXTUALIZATION CONVERSATION
CONTINUOUSLY

38. Content!

39. Click here to take M&M’s skin
Contribution! on your profile

40. Contextualization!

41. Continuously!

42. Conversation!

43. Interested
Enthusiast
Influencer
Brand Ambassador
Ambassador Generated Media

44. Let’s have a look at
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a case study...
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