Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupont

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Antoine Dupont

Slides from my presentation to HARDI on 11/11/2020. Enjoy

Marketing

Decision is Made Without YOU
Gartner
57%

5 Subjects That Every Buyer Wants To Know:
Cost
Problems
Comparaisons (vs.)
Reviews
Best

THESE ARE THE SUBJECTS
THAT MOVE
ALL BUYING
DECISIONS.

5 Ways To Answer Their Questions:
Videos
Social Media
Blogs
Website
White Paper Download

EXPLORING
HELP & INFO
ACTION
Google Search, YouTube,
Blogs
Facebook, Linkedin,
Instagram
Website Contact Page,
Services Page, About Us
Page
Short Videos:
Why videos, 2-3mn
Long Videos:
How videos, 5-10mn
Short Videos:
What videos, 1-2mn
WHAT? TYPES?WHERE?

1800%
MORE
ENGAGEMENT
Than Pictures & Text combined
Hubspot

people understand better when it’s visual
Small Biz Trends
67%

51%Figuring How-To
(PEW Research Center)

80%Increased Conversions
(Eye View Digital)

20-90 SECONDS
(60 Seconds is a good goal)

Your Game Plan
$7/week - $1/day
‣<if>+/-1000 People Reached
‣<if> under $0.05 per ThruPlay
‣<Then> $30 / 30 days

of all consumer Internet trafﬁc is videos
Small Biz Trends
80%

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

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Evolve Your Marketing with Video: 10 Gen Lead Strategy (HARDI) antoine dupont

1. EVOLVE YOUR MARKETING WITH VIDEO: 10 LEAD GEN TIPS

3. 3000 Messages/day

4. #AICPAENGAGE #AAMKT @adupont65

5. DON’T KNOW WHERE TO LOOK

6. DON’T KNOW WHO TO TRUST

8. CUSTOMER JOURNEY

10. MOMENT OF INSPIRATION

11.

12.

13.

14.

15. Decision is Made Without YOU Gartner 57%

16.

17.

18. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best

19. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.

20. best Minivan 2020

21. how much Dodge minivan

22. problems Dodge minivan

23. Dodge Minivan vs. Toyota Minivan

24. Dodge Minivan reviews

25. Dodge dealer near me

26. IS THE PRODUCT!

27. IS THE LEAD GEN!

28. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download

29. EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 2-3mn Long Videos: How videos, 5-10mn Short Videos: What videos, 1-2mn WHAT? TYPES?WHERE?

30.

31. WHY WE DON’T?

32.

33. 1800% MORE ENGAGEMENT Than Pictures & Text combined Hubspot

34. 18 X

35. people understand better when it’s visual Small Biz Trends 67%

36.

37. THAT’S A MYTH

38. 7-9 seconds

39. BORING = 3s GREAT = 30mn

40.

41.