How To Stand Out In Content Saturated World
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Slides from my webinar on 12/2/2020 for ReMax. At the core of modern marketing lies one common frustration for most business owners: how do I make my business stand out with all this noise? And how do I stop wasting money every day on stuff that doesn’t work?
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How To Stand Out In Content Saturated World
- 1. HOW TO STAND-OUT IN A CONTENT SATURATED WORLD
- 10. UNCERTAINTY
- 11. W T F
- 13. the office
- 14. TIGERKING
- 15. NOW WHAT?
- 23. THE EXIT FROM THE CORNER IS MORE IMPORTANT THAN THE ENTRY
- 27. DON’T KNOW WHERE TO LOOK
- 29. DON’T KNOW WHO TO TRUST
- 31. WE NEED TO ELEVATE THE CONVERSATION
- 33. EVERYBODY HAS A SPECIAL OFFER
- 34. EVERYBODY HAS A: THERE’S NEVER BEEN A BETTER TIME!!
- 35. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!
- 39. consumers you
- 40. CONSUMERS ARE EXHAUSTED FROM GETTING Pitch Slapped!
- 42. 1898 - St Elmo Lewis
- 49. WE NEED TO RETHINK OUR APPROACH
- 50. 4 PRINCIPLES
- 53. CUSTOMER JOURNEY
- 61. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best
- 62. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS.
- 64. how much Dodge minivan
- 66. Dodge Minivan vs. Toyota Minivan
- 68. Dodge dealer near me
- 69. Decision is Made Without YOU Gartner 57%
- 70. IS THE PRODUCT!
- 71. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download
- 72. 1ST PRINCIPLE: THEY ASK YOU ANSWER
- 76. 3/10
- 77. 9/10
- 78. 2/10
- 79. 10/10
- 80. 3/10
- 81. 10/10
- 82. 6.5 Average
- 83. 9 Outcome
- 84. 2ND PRINCIPLE: BUILD PEAK MOMENTS INTO EXPERIENCES
- 86. VIDEO IS KING
- 88. + 38,000 VIEWS
- 90. 51%Figuring How-To (PEW Research Center)
- 99. WHAT’S MISSING?
- 100. CAN I MAKE SOMETHING BETTER?
- 104. 7-9 seconds
- 106. BORING = 5s GREAT = 90mn
- 108. EXPLORING HELP & INFO ACTION Google Search, YouTube, Blogs Facebook, Linkedin, Instagram Website Contact Page, Services Page, About Us Page Short Videos: Why videos, 2-3mn Long Videos: How videos, 5-10mn Short Videos: What videos, 1-2mn WHAT? TYPES?WHERE?
- 112. PERFECT IS THE ENEMY OF GOOD!
- 113. 3RD PRINCIPLE: VIDEO IS WHAT THEY WANT TO CONSUME
- 115. SMALL The Huge Power of
- 118. Wow! Tactile Sensory
- 119. SMALL The Huge Power of
- 120. in 2020 the customer experience will overtake price & product as the key brand differentiator(Source: Walker Study)
- 121. 73%of buyers point to customer experience as an important factor in purchasing decisions(Source: Temkin Group)
- 122. 83%more likely to buy when someone recommends based on their experience of the business (Source: Walker Study)
- 123. NO STRATEGY
- 124. Truth: Improving the Customer Experience is the best way to stand-out
- 125. Change: Choose Tactics That Make Each Touchpoint Inspiring
- 127. Contract, Receipts, Form Submissions, Form Confirmation, Answering the Phone, Email Signatures, Letters, Cancellation, Returns, Open House, Inspections, Register, Download, Live Chat, Subscribing, Unsubscribe, Website, Business Cards, Gifts, Charity, Donations, Signage…
- 129. 5 BENEFITS 1. Increased Customer Loyalty 2. Increased Customer Satisfaction 3. Word of Mouth 4. Less Spending on Marketing 5. Increased Profitability
- 130. Contracts
- 131. Contract Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah $2,575.00
- 132. Contract Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah $2,575.00 Contract Thing 1 with Benefit 1 Thing 2 with Benefit 2 Thing 3 with Benefit 3 Thing 4 with Benefit 4 Thing 5 with Benefit 5 $2575 and that includes a number of special things
- 133. Contract Blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah $2,575.00 Contract Thing 1 + Benefit 1 Thing 2 + Benefit 2 Thing 3 + Benefit 3 Thing 4 + Benefit 4 Thing 5 + Benefit 5 $2575 and that includes a number of special things: +37%
- 135. Response
- 136. 90%of consumers rate an “immediate” response as important or very important when they have a customer service question. Source: WOW Local Marketing
- 137. Source: Consultancy
- 138. Time
- 139. POWER of small
- 140. 9:55 or 10:25
- 142. 9:55 or 10:25 On-Time or FREE
- 143. “We even get people standing at the end of their driveway watching their watches not believing we will be so punctual.”
- 144. 82%of buyers say that a slow response as the biggest source of dissatisfaction (Source: Call Ruby)
- 145. 4TH PRINCIPLE: CUSTOMER EXPERIENCE IS THE SMALL STUFF
- 146. GET A COPY OF MY SLIDES TEXT YOUR EMAIL TO (561) 285-2967